Things That Keep Us Up At Night (Part 2): Connecting with Ideal Customers + Small Business Overwhelm

ConnectingWithIdealCust (1)

Each year, I invite my clients to participate in the Lucky Break client survey. I ask you all sorts of things: about your business, about where you turn for advice, about how confident you feel in various aspects of your business, and about what’s keeping you awake at night.

 

ConnectingWithIdealCust (1)

 

Several hundred people rose to the occasion this year (thank you!) and I’ve been sharing some of the most common responses. I sifted through hundreds of survey answers to discover that the vast majority of replies fell under one of five main “umbrellas.” In part one of this blog series, I talked about the entrepreneur anxiety that many of us harbor. But that’s not the only thing rumbling across our brain waves at 1am. We have a few other things that lay heavy on our minds… the information that appears as bulleted items below represent verbatim responses from the Lucky Break community.

 

THE DAILY OVERWHELM OF RUNNING A SMALL BUSINESS

  • A “to do” list that’s longer than the time I have in the day.
  • Struggling to manage all the facets of my business at the moment… knowing that I’m not able to do it all as well as I need to.
  • How to grow my business and not having enough time in the day as a one- person show.
  • Making the most of my time.
  • I have so many ideas and not enough time to implement them all. If I’m being honest, it’s because I’m trying to do too much myself instead of figuring out how to outsource it.
  • I need more bodies, but yikes that costs serious money! So here I sit trying to do it all myself.
  • Doing too many things and not finishing them until months later.

 

Raise your hand if you’ve felt like you’re treading quicksand with your business at some point in the last week? See friend? You’re in good company. I think we all feel that way… and fairly often.

 

But delegation is the BFF of the the entrepreneur. I understand that it can be terribly difficult, but the good news is that delegation gets easier the more you do it. I have to lock my Inner Control Freak (ICF) in her cage each and every day, but I’ve realized that focus is my friend, and I look terrible in bodysuits + red patent leather boots. I’m no Wonder Woman and I learned long ago to surrender the ideal that I could do it all.

 

Lost your password to the Lucky Break Virtual Classroom? I won’t be the one replying when you send Team Lucky Break an SOS for a password reset. Looking for a transcript after a Wholesale Matchmaker call? My Operations Manager passes the baton to a third party firm that does it faster and cheaper than we ever could. I outsource the payroll and tax preparation for this business. The graphic design. The coding of my website. I delegate the management of my schedule and the coordination of my speaking engagements.

 

Why? Because I can’t outsource the curriculum creation or the client calls. Those need me, but not much else at Lucky Break does. By bringing on a team of independent contractors, third-party services, and employees, I can focus on what I do best, what generates the most income, and what delivers the most joy. But delegating that first task can be brutal.

 

  • Play to your strengths.  Take out a blank sheet of paper and physically list everything that you do for your company, then rate each task on a scale of 1 to 5 for two factors: How competent do you feel in your abilities? (1 being least + 5 being most competent.) How happy does this task make you? (1 being utterly miserable + 5 being most rapturous joy.) Add those two numbers together and you’ll have a score of 2-10 for each line item.

Scan back through and circle the five tasks with the lowest scores… get those things off your plate ASAP. You’re either not very skilled in them or they’re draining your energy. This is your outsource/delegate list and you can keep picking them off one-by-one as the company grows.  Eventually, you’ll retain just the core tasks that you’re fantastically good at really excited about as your daily “to-do” list!

 

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Things That Keep Us Up At Night: Entrepreneur Anxiety

LuckyBreak-EntepreneurAnxiety1

Each year, I invite my clients to participate in the Lucky Break client survey. I ask you all sorts of things: about your business, about where you turn for advice, about how confident you feel in various aspects of your business, and about what biggest piece of entrepreneur anxiety is keeping you awake at night.

 

Several hundred people rose to the occasion this year (thank you!) and I wanted to share some of the responses with you. Why? Because so very many of us are lying awake with worry/ fear/ overwhelm at night, and there’s a surprising amount of commonality in what plagues us. Entrepreneurship is damn hard and sometimes I don’t think we talk about that enough.  In my entrepreneurial journey, I’ve often taken comfort in community, talking about the “hard stuff” and realizing that my worries and failures are well-tilled ground among the small business set.  In fact, that’s the reason that I started a consulting company- to help us connect to one another, pull back the curtain on running a product-centered brand, dish “no b.s.” business advice, and help others benefit from the 3,719 mistakes I’ve made as an entrepreneur.

 

Entrepreneur Anxiety

 

I sifted through hundreds of survey answers to discover that the vast majority of replies fell under one of five main “umbrellas.” Below you’ll find some direct-from-our-mouths answers about what’s rumbling across the brain waves at 1am. The responses are purposefully provided without any identifying information, because the replies could easily have come from any of us!

 

ENTREPRENEUR ANXIETY + FEAR OF FAILURE + JEOPARDIZING OUR FAMILIES

  • Fear holding me back every step of the way. Worried that I’ll waste my family’s money on a failed attempt at entrepreneurship.
  • Every-frigging-thing.
  • Worrying that I’ll fail.
  • Not getting this company I’ve worked so hard for off the ground and where I want it to be.
  • Wondering if it’s all worth it.
  • Are my products good enough?
  • Family balance.
  • Should I continue this business or shut it down? Is it adding to or taking away from my life?
  • Managing anxiety, and managing unfounded doubts about potential success and failure when taking risks.
  • Imposter syndrome.

Mercy… that’s is a heavy list, isn’t it? I put it forward because I think these are the anxieties that constantly dance through our heads, but so rarely roll forth from our mouths. But there is comfort in the commonality… you aren’t alone. You’re not the only one facing that fear, white-knuckling it, and sweating it out.  In my experience (and in the experience of the majority of my consulting clients), struggle is at the very core of entrepreneurship.  But there’s a tremendous beauty in challenging ourselves, pushing outside our comfort zones, and taking a risk. It’s never easy and rarely boring, but there’s almost nothing else I’d rather do with my life at this point.

 

Here’s my advice…

 

Nervous energy isn’t your friend. And I say that as someone whose first grade teacher gave her a book about anxiety at the ripe old age of 6. I’ve ultimately realized that all energy is either productive or destructive, and anxiety is massively destructive energy. That doesn’t mean that we should go running off of cliffs blindfolded in the name of courage. We shouldn’t ignore our gut, but it’s wise to be aware of (and attuned to) our nervous energy. Once we’ve made a decision, stand confidently in those decisions.  Don’t give into panic or stagnation or the negative narrative that your mind wants to produce. Becoming more self-aware is an essential building block of business success.

One of my favorite books to read to steady myself and help me pay attention to the negative narratives that run on a loop in my head is Rising Strong by Brene Brown.  It’s a good read and I hope you might find some value in it, too.

 

LuckyBreak-EntepreneurAnxiety2

 

Impostor syndrome is real.  And we all suffer from it. I don’t think there’s any level of success that’s immune from this beast. But the key- I think- is to hear that narrative when it pops up. Be attuned of it, but don’t indulge it. Two things that help me:

  • Keeping a journal of my accomplishments.  Progress is hard to see when it’s incremental and we’re standing so very close to it. But if I keep a notebook nearby (or even a digital note on my smartphone), then I can casually jot down the wins- both large and small- in the moment.  When I feel stagnant and like I’m up against the impossible, I leaf back through those notes and I’m continually reminded of just how far I’ve come.

 

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Lucky Break is hiring! ISO a Skilled Graphic Designer

GraphicDesigner

We’re on the hunt for our newest teammate: a graphic designer with excellent communication skills, a killer work ethic, and a mastery of design software. Sound like you? If so, we hope you’ll read on!

 

GraphicDesigner

 

This is a remote, part-time position open to those in within the United States, averaging 3-4 hours per week. You’ll be working from the comfort of your living room, communicating a few times per week via email + Slack (and occasionally by phone) with other members of the Lucky Break team.

 

You’ll need to have access to Adobe Creative Cloud software including: Adobe InDesign, Illustrator, Photoshop, and Acrobat Pro.

 

HERE’S WHAT YOUR WORK WILL LOOK LIKE…

 

You’ll need to have a very strong working knowledge of Adobe InDesign for editing and creating the following types of assets:

  • Workbooks, worksheets, and linked resource lists (including applying and editing headers and footers using Master pages), including exporting to PDF
  • Downloadable documents and e-books, including an understanding of saving optimized PDF files for web
  • Web-based graphics, such as promotional and social media graphics
  • Printed marketing collateral, signage, and print-ready documents (ex. the ability to design for proper bleeds, margins, and other press requirements)
  • Creating and editing tables within InDesign to create custom order forms or worksheets

 

We’re looking for a strong understanding of Adobe Acrobat Pro, including:

  • Creating fillable PDF forms from PDF documents
  • Editing and organizing pages
  • Creating PDFs from multiple documents

 

Must have a strong understanding of Adobe Illustrator.

 

Must have a strong working knowledge of Photoshop, including:

  • Designing webpage mockups for a developer
  • Working in organized layers and groups
  • Exporting optimized images for web use

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The Lucky Break Calendar – November 2018

Lucky Break November 2018 Calendar

This is it, friends: November 2018. We’re down to the last two months of the year and many of us are ramping up for the full holiday swing of the retail market! If you’re a wholesaler, then you’ve likely been swimming in holiday goods for the last few months. Your friends may have been giving you the side-eye for whistling holiday tunes since the middle of summer, but they’ll be joining you soon enough.

 

This month, get ready to make the most of that holiday rush. Plan your promotions, social media and blogs ahead of time to avoid that last-minute scramble of figuring out your game plan. Need some inspiration for those Black Friday / Small Business Saturday / Cyber Monday offers? Don’t worr,y boo. I’m sharing my thoughts with you right here.

 

It’s also a great time of year to offer ready-made gift sets to your customers. And don’t forget to be thinking about your wholesale buyers. The end of the year is a great time to send them a little thank you for their business.

 

There are other ways you can support your stockists, too, and I’m talking all about them on my free Facebook Live training on November 7. You can catch it right over on Facebook on the Lucky Break page. I hope to see you there!

 

Whatever you’re working on this month, know that the Lucky Break team is cheering you on!

 

Lucky Break November 2018 Calendar

The Best Business Books 2018 for Makers + Product Designers

I recently asked the Lucky Break community to chime in with their favorite business books.

  • Beloved books that are brimming with actionable advice.
  • Writing from authentic voices that skip the hype to deliver meaty advice.
  • The best business books that have truly helped propel them forward.

Several hundred of you answered my rallying cry (thank you!) and I wanted to share the best small business books that makers and product designers have found most helpful.

 

BestBusinessBooks

 

My sole aim here is to help you identify solid books that are a good investment of your time and energy, so there are no affiliate links in this list. Each book title  links to Powell’s, the largest independent bookstore in America. Yes, you’ll likely find them cheaper on Amazon… but you’d make me even happier if you hit up your local bookstore. *wink*

 

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counter-intuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

 

It’s not how good you are. It’s how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn’t it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.

 


Book2    Book1     Book3
 

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