In 2016, I wrote a blog exploring whether or not selling on Amazon was worth it. At the time, Amazon Handmade was in its infancy, and artisans were buzzing with optimism and excitement. I proffered my opinion in the “Amazon Handmade versus Etsy” debate. And holy smokes did the internet have an opinion! LOTS of…
The Problem with Selling on Handmade at Amazon
NOTE: This article was originally published in 2016. The information presented was accurate at that time, but both Etsy and Amazon fee structures have changed over time. What hasn’t changed during that timeframe? My opinion that artisan and luxury brands are best served by avoiding Amazon. I’ve published an addendum to this post in 2020,…
A Note to Our Business Community
SPEAKING UP FOR JUSTICE AS LEADERS + BUSINESS OWNERS While racial justice has been smoldering for years, the reality of our current situation has suddenly rocketed into the psyche of many Americans. Much of the last month’s screen time in America was dedicated to videos showing the use of unjustified force against black bodies, resulting…
10 Ways Retail Could Change After the Pandemic
It’s a post-Covid-19 world, and we are outlining 10 Ways Retail Could Change After the Pandemic. Remember when we could eat dinner in an elegant restaurant with an attentive waiter dutifully refilling our wine glasses when we got down to the last sip? Or when we gathered in stadiums for baseball games and gymnasiums for…
STRATEGIES FOR BOOSTING DIRECT-TO-CONSUMER SALES DURING COVID-19
Though brick +mortar shops are ghost towns right now, online shopping is surging amidst the economic uncertainty. And while jigsaw puzzle companies, natural home cleaning brands, and anyone making hand sanitizer is seeing the lion’s share of the uptick, all brands stand to benefit- if we play our cards right. We’ve rounded up six strategies…