Lucky Break- 2019 March Calendar

2019 March Calendar

The 2019 March Calendar is here. I cannot believe it is March already. We have a lot cooking this month at LBC. So much so that our designer Sarah had to rework our entire calendar template to squeeze everything in.

 

2019 March Calendar

 

 

We broke some serious ground this year, and we are only 60 plus days into 2019.  The most exciting news coming to you by way of our upcoming mastermind program- The Lucky Break Think Tank. Before we could even get a newsletter out, we sold out of Founding Membership seats.  But don’t fret, we have opened up Early Bird Memberships.  Not sure what I’m talking about? Learn more about the Think Tank here.

 

GMP Live kicks off this month.  It’s our only live class for GMP that we will offer this year, and we are thrilled to see it sold out of seats!

I’ll be at the Tennessee Soap and Candle Conference March 23rd, then coming home to prep for Craftcation in April.

My beloved BHB group has been working hard on their curriculum. They are in the home stretch with graduation at the end of the month.

 

There is an insane amount of new things happening, so make sure you are following along on all we have cooking this March via our mailing list as well as on Instagram! @lelabarker and @luckybreakconsulting

 

2019 March Calendar

 

Lucky Break- 2019 February Calendar

February Calendar

The 2019 February calendar is here. The sweet smell of roses, the taste of artisanal chocolates, and hopefully the sounds of your bank account going “cha-ching!” as new wholesale orders come rolling in!

 

2019 February Calendar

 

The first BHB semester in 2019 kicked off the last week of January, and we start February off with our first group call.  Open enrollment for GMP continues through the month with the live class dropping March 2nd. If you are a beauty brand thinking about enrolling, now is the time because we won’t offer this course live again this year.

 

And one final note. . . while the Lucky Break team will be holding it down, I will be on a boat in the Carribean with Mr. Barker for some much needed R&R.

 

You can download this February Calendar, along with all our calendar, to help you keep track of what we have going on, as well note some focuses for the month.

 

Make sure you are following along on all we have cooking this February via our mailing list as well as on Instagram! @lelabarker and @luckybreakconsulting

 

february calendar

 

#LBCWantsToKnow >> January 2019: Measuring Business Metrics

product development planning for makers

Throughout January, I’ve been hosting a conversation among the Lucky Break Instagram community.  The focus topic? Measuring business metrics. We shared the kinds of strategic planning we implement at the beginning of a new year. Last week, I asked them to make some concerted decisions about the type of business metrics they’ll be measuring in 2019. I’m eager to share their responses alongside a free downloadable template to help you get a better handle on your business data.

 

Measuring Business Metrics

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THE LUCKY BREAK COMMUNITY SAID…

  • bobo design studio: I used to care a lot about social media (IG) numbers monthly.  However, I find that they fluctuate so much that it’s become a vanity metric. I see the actual ROI is not in social media, but in my email list. I’m going to focus on subscriber growth, spend from the newsletter, and open/click rate.

 

  • bathedinglaze: I’m so new that I don’t even know what I’m supposed to be measuring.

 

  • stellachroma: I want to grow my email list, monitor my conversion rate in my shop, and tweak my shopping cart email to get the best conversions there I can.

 

HERE ARE MY THOUGHTS…

 

Bathedinglaze isn’t alone. Intuitively, many of us realize that we need to be tracking business metrics, but we aren’t sure which data matters. Too often, we haven’t created the structures necessary for diving into that information even when we have concrete data available.

 

But the adage “That which gets measured, gets done” is true! When you start paying attention to the metrics of your business, those metrics improve. Forbes offers some fascinating insight into the psychology behind this concept.

 

Research shows that the desire to win is heightened when rivalry and time pressure coincide, and the simple act of measuring something sparks that sense of rivalry in many people. Of course, that rivalry doesn’t need to be with others. It can be with one’s self as a sort of “competition” to see whether you can beat a goal. Without a measure, there is no way to determine whether you have won, and therefore, less motivation to get something done.

 

Then there’s that small matter of accountability. When we set goals and measure performance against that goal, we can hold ourselves (and others) accountable for the resulting success or failure. We have concrete data that shows us what we did or didn’t do, what the impact was, and what we need to do differently. Without accountability, we can’t coach people towards success and growth, and we have a heck of a time meeting our overall targets.

 

THE POWER OF CONCRETE BUSINESS DATA

 

I’m confident that the singular most important thing you can do to improve your business in the coming year is to capture data on a monthly basis. And that’s why I’m sharing the “Company Snapshot Report” template that I designed for my own business. Team Lucky Break puts this report to work each month to collect essential metrics that ensure that I keep a finger on the pulse of my business. This exercise enables us to easily digest our metrics, empowering us to quickly strategize around the progress of the company at twelve critical junctures throughout the year.

 

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Lucky Break Calendar – January 2019

January Calendar 2018

Huzzuh! Give yourself a huge pat on the back because you have officially made it through 2018! We at Lucky Break have taken a breather from the big holiday rush and hope you have too.
 

However, it is now time to roll up our sleeves and get back to work. It’s a time to examine what worked, what didn’t, and how we can improve to grow our business for 2019. If you are feeling stuck and aren’t sure where to start, be sure to snag our Master Plan for My Best Year Yet. It’s the perfect guide to get you organized and ready to tackle your business smarter.

 

And if you are diving into wholesale, now is no time to rest. Now is the time to gear up for a big buying period starting mid-January. How are you preparing your outreach strategy?

 

Whatever you’re up to this month, know the entire team is cheering you on! Cheers to the start of a successful 2019!

 

January Calendar 2018

The Lucky Break Calendar – November 2018

Lucky Break November 2018 Calendar

This is it, friends: November 2018. We’re down to the last two months of the year and many of us are ramping up for the full holiday swing of the retail market! If you’re a wholesaler, then you’ve likely been swimming in holiday goods for the last few months. Your friends may have been giving you the side-eye for whistling holiday tunes since the middle of summer, but they’ll be joining you soon enough.

 

This month, get ready to make the most of that holiday rush. Plan your promotions, social media and blogs ahead of time to avoid that last-minute scramble of figuring out your game plan. Need some inspiration for those Black Friday / Small Business Saturday / Cyber Monday offers? Don’t worr,y boo. I’m sharing my thoughts with you right here.

 

It’s also a great time of year to offer ready-made gift sets to your customers. And don’t forget to be thinking about your wholesale buyers. The end of the year is a great time to send them a little thank you for their business.

 

There are other ways you can support your stockists, too, and I’m talking all about them on my free Facebook Live training on November 7. You can catch it right over on Facebook on the Lucky Break page. I hope to see you there!

 

Whatever you’re working on this month, know that the Lucky Break team is cheering you on!

 

Lucky Break November 2018 Calendar