Lucky Break May 2019 Calendar

May 2019

The May 2019 Calendar is here. April has been a challenging month as we get the site ready for re-launch, but kittens, we are in the home stretch!

 May 2019 Calendar


We have our monthly call with our LBU Coaching Community on the 14th.


I am so excited to teach a free photo styling workshop on Facebook Live for the 16th. So be sure to mark your calendars and get your questions ready!  Anything you ever wanted to know about how to prep for a product photoshoot will be spilled in this free 1-hour session.


We launched our Mastermind Think Tank Group last month. We host monthly group calls for this closed group of serious entrepreneurs.  No topic is off the table. I roll up my sleeves and get in the trenches with you!


And we will be closed on Monday, May 28th to observe to gather ourselves, harness our chi, and celebrate the summer! (translation: lots of wine, nachos, and sunning on patios)


There is an insane amount of new things happening, so make sure you are following along on all we have cooking this March via our mailing list as well as on Instagram! @lelabarker and @luckybreakconsulting




May 2019


How to Style Product Photos: Working With a Photo Stylist

working with a photo stylist

working with a photo stylist


Curious about how to style product photos or working with a photo stylist?  You aren’t alone! Many of the makers and product designers we work with at Lucky Break struggle to capture the product imagery needed to put their best foot forward as a brand. We often recommend hiring a professional photographer to help kick things up a notch, but working with a photo stylist can catapult your product imagery to the next level.

Working with a photo stylist

I’m thrilled to introduce you to LeJeanne Capers of soon-to-launch Atlas Candle Co. I’ve had the honor of working with LeJeanne on several projects dating back more than five years, and I’m especially excited about this new venture. When I connected LeJeanne to Melissa Schollaert, one of my favorite Atlanta-based photographers, Melissa recommended that she consider working with a photo stylist to assist with the shoot.

LeJeanne was delighted with the results, and she raved on how much the photo stylist helped her coordinate the shoot. I asked if she’d share some of her insights about working with a photo stylist here on the blog, and I’m honored that she took me up on the offer!




LBC: Tell me a bit about your business. What kinds of products have you been designing? And where you are in the brand development process?

LeJeanne: Atlas Candle Co. is an Atlanta-based luxury goods brand. We produce premium scented candles that inspire and celebrate self-love. We also host candle-making workshops and offer private label services.

Our product range includes 4 large candle tumblers, a trio votive gift set and a digital candle-making workshop series. Our photo gallery was just released a few days ago, so our brand development is 98% done. We’re eager to share the final outcome with our customers.






LBC: Which photographer did you hire and what were your goals for the shoot?

LeJeanne: We hired Melissa Schollaert for the shoot. Her worked has been featured in Style Me Pretty, Martha Stewart and Food & Wine Magazine to name a few. The main objective was capturing imagery for a library of cohesive photos for our website, blog, emails, social media, branded site, and media kit. We love how Melissa captures brands. Whether it’s a service-oriented business or product-based, she tells the story beautifully.


LBC: What led you to consider hiring a stylist for the shoot? And who did you hire?

LeJeanne: Our photographer, Melissa recommended that we hire a stylist. She laid out the pros and cons of having a stylist. Professionally our founder’s background is in media and advertising. She’s seen good, great and phenomenal photo shoots. The common thread was an Art Director or stylist. We reached out to both of the referrals that Melissa provided. Tristan Needham Design won our business!


LBC: How did you connect with the stylist? How did you know it was a good fit?

LeJeanne: We reached out via email and submitted our creative brief and brand guide. A few days after submitting our brief we connected over the phone. It was apparent right away that she had read our brief and understood our goals. Tristan provided samples of her work and walked us through her process. She asked very pointed questions during our call that lead to an inspirational mood board. The mood board was detailed and encompassed 100 percent of our goals.




LBC: What was the styling fee? And what did that include?

LeJeanne: The styling fee for our shoot was just over $1K. We hired Tristan for a Brand Editorial design which included: consultation, concept formation, custom mood board, design plan, vendor recommendations, access to all TND tabletop and styling props, day of coordination, day of timeline, day of styling, unlimited email support and phone communication. The design work was used for our video shoot as well.


LBC: How did you and the stylist prepare for the shoot?

LeJeanne: We were literally glued at the hip with Tristan for several weeks. We collaborated via a Pinterest mood board, Google Doc and over email and phone. She made wardrobe suggestions and offered to pick up all the items, which went above and beyond my expectations.


LBC: How did you feel about the collaboration? Was this a wise investment for your brand? 

LeJeanne: We saved untold hours and money by leveraging her expertise. We would hire TND again and again!

Without a doubt, this was a smart investment. As brand owners, our vantage point is subjective. Having someone with an objective viewpoint work alongside us during this process made all the difference. We asked several brand owners about hiring a stylist and all of them told me not to. They told us they pinned images and ripped magazine pictures as inspirational guides to style their photos. At Atlas Candle Co. Brand Editorial is not our expertise. We knew our main focus should remain on product design. Our decision to hire a stylist was an investment that will differentiate our brand from other candle and home fragrance companies.




LBC: Would you recommend that other brand owners consider collaborating with a stylist?

LeJeanne: Absolutely! Having an expert on your team to advise you on areas outside your comfort zone is vital to success. More now than ever, an on-brand digital presence is necessary to sell products. Tristan literally took our vision and brought it life.


LBC: What do other brand owners stand to gain from the collaboration?

LeJeanne: Confidence! Working with Tristan and seeing her approach to our vision was validation that we knew our target audience and how we wanted our brand to resonate with them. As a brand owner, focusing on your product(s) or service(s) should be your first priority. Partner with someone else to help you develop your brand identity.


LBC: Who might benefit from hiring a stylist?

LeJeanne: Anyone selling a product or service should seriously consider hiring a stylist or Art Director.


LBC: Is there anything else you’d like to share about the project?

LeJeanne: Yes, hiring a photographer that actually sees the value in having a stylist is a game changer. Melissa and Tristan worked seamlessly. We had several conference calls and stayed connected for weeks leading up to the shoot. While the shoot itself was a half day, many hours of work went on behind the scene. The connectivity comes through in each image captured during our shoot.





Aren’t these images g-o-r-g-e-o-u-s? I’m so excited for what comes next for Atlas Candle Co. and I’m deeply grateful to LeJeanne for sharing her experience with us!



Craftcation 2019 Recap

Craftcation 2019 Recap

Craftcation 2019 Recap


Hello there! I’m Angie with team Lucky Break, and I’m jumping in the driver’s seat to share our Craftcation 2019 Recap.

Craftcation 2019 Recap

The Lucky Break Team is a group of remote leading ladies sprinkled across the continental US. A handful of times every year, the LBC team has the opportunity to convene in person.  When we do, we team build, work on projects, and spend time basking in each other’s vibrancy. Craftcation is one of those times, and we aren’t even mad about it.

Craftcation 2019 Recap

Pictured: Angie & Harriet, Lela, Helen, and Chloe.


Craftcation 2019 Recap



Lucky Break-April 2019 Calendar

April 2019 Calendar

The Lucky Break April Calendar is here.  You’ve heard the saying, “April showers bring May flowers.” Here at Lucky Break, it is raining cats and dogs with all sorts of happenings.

April 2019 Calendar

Lucky Break April 2019 Calendar

The LBC Team is headed to Ventura, California for Craftcation- a business conference for makers!  It is our absolute favorite event to attend and this year is no different.  Lucky Break Team Member Angie will be teaching her Chalk Lettering Workshop and I’ll be leading a branding workshop as well a salt scrub workshop.

The Think Tank Early Bird Pricing ends on the 5th, so snag yours today!

BHB Open Enrollment begins this month for our Late Summer Semester.  Make sure to grab your seat before this class sells out.

Speaking of branding, make sure to mark your calendars for April 17th, 12:30pm EST as I lead a free Facebook Workshop on branding. Be sure you are following Lucky Break Consulting on Facebook!

Get all the deets by downloading our April Calendar. Use our trackers to help you monitor your metrics, as well as note some focuses for the month.

Make sure you are following along on all we have cooking this February via our mailing list as well as on Instagram! @lelabarker and @luckybreakconsulting


April 2019 Calendar

Cosmetic Product Recall Procedure

cosmetic product recall

Do you know how to responsibly execute a cosmetic product recall? There’s been some buzz recently in the clean beauty space after a well-respected, independent brand discovered that one of its most popular formulas isn’t stable. The development hit the airwaves last week, though the product has been beloved by editors and clean beauty fans from coast to coast for several years. The artisan took to their Instagram account and email list to announce that they’re temporarily halting sales while they investigate and reformulate though they stopped short of declaring a recall. I appreciate that this is a teachable moment for our industry, providing an opportunity  to shed some light on the best cosmetic product recall procedure.


How to Responsibly Execute a Cosmetic Product Recall


cosmetic product recall


A graduate of my cosmetic GMP class put the situation on my radar the day after our graduation, and I found the timing ironic. By way of background: I have both a depth of knowledge and an intense passion for the safety of natural cosmetics and ensuring a bright future for those who are pioneering this space. I spent fifteen years bootstrapping my beauty brand, implementing quality control systems, and building GMP-compliant production protocols. And I walked both the halls of Congress and the corridors of the FDA  for several years, working as a small business advocate to encourage government stakeholders to keep small, independent beauty brands in mind as they craft new federal legislation. As a consultant to makers and product designers, I now teach GMP principles to other beauty brand owners.


Product recalls are an unfortunate reality of modern consumerism, and product recall examples are abundant. But there’s a particular cosmetic product recall procedure that needs to be followed.



There’s a whirlwind of confusion about the requirements for creation and distribution of personal care products within the United States. I engaged in direct dialogue with this beauty entrepreneur during her announcement and our conversation only deepened my concerns.

  • She elected not to use the word “recall” in any of the announcements that I could locate. That’s a critical keyword for this process and clarity is key.
  • The message to customers included romanticized verbiage like “bloom” and “mild fermentation” rather than clear terms which accurately describe what’s happening with those products: mold and contamination. She later conceded privately that she made “some language mistakes.” While my recommendation for an updated statement with clear language apparently fell on deaf ears, I remain hopeful that she’ll make an additional public statement with clear instructions for her customers.
  • When the brand owner addressed my concerns in the comments section of her Instagram post, she mentioned that she’d sold tens of thousands of units of this particular product over the years and affirmed that it “has always challenge tested stable.” She later reached out to me privately and said that the company was “undergoing challenge testing for all of [their] formulas as required by the EU regulatory system.” Those statements are contradictory and lead me to wonder if she understands the nature of these tests and when/why they’re required.
  • When customers inquired on Instagram about whether the product in their possession was safe to use, the company expressed that continued use was “at their discretion.” Both those who hadn’t noticed mold and those who spoke of scraping the mold off the tops of their face mask received that same information. *shudder*  This approach jeopardizes the health of customers while exposing the company to legal liability that’s simply not worth the cost of saving face.




Cosmetic Product Recall Procedure


Over the past few years, a host of bad actors have invited unwelcome attention and a sense of hysteria about cosmetic safety. I’m looking at you Claire’s, WEN by Chaz Dean, and Brazilian Blowout.