Cosmetic Product Recall Procedure

cosmetic product recall

Do you know how to responsibly execute a cosmetic product recall? There’s been some buzz recently in the clean beauty space after a well-respected, independent brand discovered that one of its most popular formulas isn’t stable. The development hit the airwaves last week, though the product has been beloved by editors and clean beauty fans from coast to coast for several years. The artisan took to their Instagram account and email list to announce that they’re temporarily halting sales while they investigate and reformulate though they stopped short of declaring a recall. I appreciate that this is a teachable moment for our industry, providing an opportunity  to shed some light on the best cosmetic product recall procedure.

 

How to Responsibly Execute a Cosmetic Product Recall

 

cosmetic product recall

 

A graduate of my cosmetic GMP class put the situation on my radar the day after our graduation, and I found the timing ironic. By way of background: I have both a depth of knowledge and an intense passion for the safety of natural cosmetics and ensuring a bright future for those who are pioneering this space. I spent fifteen years bootstrapping my beauty brand, implementing quality control systems, and building GMP-compliant production protocols. And I walked both the halls of Congress and the corridors of the FDA  for several years, working as a small business advocate to encourage government stakeholders to keep small, independent beauty brands in mind as they craft new federal legislation. As a consultant to makers and product designers, I now teach GMP principles to other beauty brand owners.

 

Product recalls are an unfortunate reality of modern consumerism, and product recall examples are abundant. But there’s a particular cosmetic product recall procedure that needs to be followed.

 

MY CONCERNS WITH THE RECENT SCARE FROM A POPULAR INDIE BEAUTY BRAND

There’s a whirlwind of confusion about the requirements for creation and distribution of personal care products within the United States. I engaged in direct dialogue with this beauty entrepreneur during her announcement and our conversation only deepened my concerns.

  • She elected not to use the word “recall” in any of the announcements that I could locate. That’s a critical keyword for this process and clarity is key.
  • The message to customers included romanticized verbiage like “bloom” and “mild fermentation” rather than clear terms which accurately describe what’s happening with those products: mold and contamination. She later conceded privately that she made “some language mistakes.” While my recommendation for an updated statement with clear language apparently fell on deaf ears, I remain hopeful that she’ll make an additional public statement with clear instructions for her customers.
  • When the brand owner addressed my concerns in the comments section of her Instagram post, she mentioned that she’d sold tens of thousands of units of this particular product over the years and affirmed that it “has always challenge tested stable.” She later reached out to me privately and said that the company was “undergoing challenge testing for all of [their] formulas as required by the EU regulatory system.” Those statements are contradictory and lead me to wonder if she understands the nature of these tests and when/why they’re required.
  • When customers inquired on Instagram about whether the product in their possession was safe to use, the company expressed that continued use was “at their discretion.” Both those who hadn’t noticed mold and those who spoke of scraping the mold off the tops of their face mask received that same information. *shudder*  This approach jeopardizes the health of customers while exposing the company to legal liability that’s simply not worth the cost of saving face.

 

BALANCING OUR DESIRE FOR NATURAL BEAUTY WITH THE PUBLIC’S NEED FOR SAFETY

 

Cosmetic Product Recall Procedure

 

Over the past few years, a host of bad actors have invited unwelcome attention and a sense of hysteria about cosmetic safety. I’m looking at you Claire’s, WEN by Chaz Dean, and Brazilian Blowout.

 

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Top 5 Conference Networking Tips

conference networking

Conference season is upon us. Let’s talk about networking. I’m Angie from Team Lucky Break, and I’m here to share my top 5 conference networking tips.

 

Surprisingly, many people don’t really know how to network. Seems simple right? Just go and talk to people! I hate to break it to you my friend, but networking is so much more than being friendly and bubbly. It’s about making meaningful connections in a sea of people. Many don’t realize that to successfully network, you need to have a strategy in place. I’m here to help you take the guesswork out of strategic conference networking.

conference networking

 

Top 5 Conference Networking Tips

I’ve gone to dozens, if not hundreds of networking events, conferences, trade shows, and business mixers. Some were for my business, bobo design studio, a lot more were for my previous roles in media and advertising. Doesn’t’ matter the content of the show, the rules are the same.

 

I’ve outlined five simple conference networking tips that I’ve learned over the years that will make you a smarter, more strategic attendee at your next big event. To help illustrate how one would implement these techniques, we’ll follow along with a hypothetical brand owner named Lucky who designs and creates her own line of adorable dog-themed stickers and stationery.

 

conference networking

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What makers, designers and retail buyers love about Faire

Header4

Header4

 

As part of my ongoing blog series about emerging wholesale marketplaces, I’m highlighting the benefits of Faire (formerly Indigo Fair). And there’s certainly a lot to love about working with this wholesale platform for artisans, from the perspectives of both a maker and a retailer. Faire has ambitiously harnessed technology to create advantages for all stakeholders in the world of wholesale, and I’m excited to dive in and share them with you.

 

WHAT ARTISANS LOVE ABOUT FAIRE

 

Product designers who set up shop on Faire praise the passive nature of the platform and the increased visibility among buyers. The application process is simple, the Faire team takes care of the onboarding logistics, and makers often enjoy an order within the first week. Because Faire charges no upfront fees, the marketplace involves little risk on behalf of the artisan. That’s a welcome relief to brand owners who’ve traditionally gambled thousands of dollars brands to exhibit at a single trade show.

 

Creative entrepreneurs often spend a sizable amount of time reaching out to stores off interest, never sure whether a specific buyer will appreciate their work or have the budget necessary to bring on new lines. Faire buyers shop at their convenience, which eliminates the guesswork for brands. If a boutique owner is on the Faire site, then they’re on the prowl for new products. Even when they aren’t present, brand owners are investing their energy into the 783 other facets of running a company that demand their daily attention.

 

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Faire has gathered eyeballs and buying power at record speed. As of early February 2019, the platform had vetted 19,271 retailers according to a post within their official Facebook community. That potential for exposure often translates to a respectable volume of orders, which helps to offset the higher-than-average commission structure. Brands currently pay as much as 28% of an opening order in fees on Faire.

 

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The Best Business Books 2018 for Makers + Product Designers

I recently asked the Lucky Break community to chime in with their favorite business books.

  • Beloved books that are brimming with actionable advice.
  • Writing from authentic voices that skip the hype to deliver meaty advice.
  • The best business books that have truly helped propel them forward.

Several hundred of you answered my rallying cry (thank you!) and I wanted to share the best small business books that makers and product designers have found most helpful.

 

BestBusinessBooks

 

My sole aim here is to help you identify solid books that are a good investment of your time and energy, so there are no affiliate links in this list. Each book title  links to Powell’s, the largest independent bookstore in America. Yes, you’ll likely find them cheaper on Amazon… but you’d make me even happier if you hit up your local bookstore. *wink*

 

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counter-intuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

 

It’s not how good you are. It’s how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn’t it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.

 


Book2    Book1     Book3
 

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#LBCWantsToKnow >> May 2018: Productivity

Lucky Break - Productivity

Lucky Break - Productivity

 

A few months ago, I kicked off a new initiative designed to spark conversations and share resources within the Lucky Break Community.  Each month, I’m asking Lucky Break clients and social media followers to weigh in on a series of questions that revolve around a specific theme. In the month of May, we chatted about productivity.

 

Ever feel like you’re spinning 7,318 plates and there aren’t rough hours in the day? US, TOO, FRIEND! Read on to discover how to make we’re staying organized and aking the most of each day.!

 

What’s your best tip for keeping your inbox manageable?

The Lucky Break Community said:

standardwax: This is one of my favorite subjects in the whole wide world. I hope you’re ready for a novel because a clean inbox has lowered my anxiety by about 700%.

1. I don’t let anything sit in my inbox for more than a couple of days.

2. I strive for inbox zero at least once a week.

3. I delete or unsubscribe from crap I don’t even read IMMEDIATELY.

4. This one is the most important: when you’re going through your inbox (I do this first thing in the AM and then try to ignore email for the rest of the day, unless something urgent comes in): Every single message should either be responded to, added to a to-do list, deleted (if it’s marketing and you’ve already read/responded) or saved.

The added to my to-do list and saved are my favorites, because these are the things that tend to sit at the bottom of the email list and stress me out. Typically something will sit in your inbox because you don’t have the time to deal with it yet, or because you’re saving it to reference later. For the first, a to-do list is your friend (I love Wunderlist).

For the second, I love saving a PDF of the email and filing it where it belongs on my computer. For example “Retailer XX fulfillment instructions” doesn’t need to sit in my inbox so that I can see it easily. It can go into a folder on my computer for Retailer XX. I could go on and on but now I just want to sit down and deal with my inbox 👌🏽

Another game changer is a CRM of some kind. For sales-related emails that are stacking up in your inbox so you can remember to follow up with them – archive them and then enter them into a CRM (we use @pipedrivecrm) that will automatically remind you to follow up 👏🏼

 

kbshimmer: This is a subject I would love to read about. I am an email hoarder. I have 50,000+ emails in my inbox, even with some auto sorted into folders. Right now my phone shows 22,000+. Getting that down to a reasonable number seems daunting.

 

stellachroma: I loathe having notifications on my phone. That little red circle bothers the hell out of me. So I’ve gotten into the habit of sorting through emails every morning as soon as I get up. I have a lot of folders that I sort everything into (because it helps keep my brain organized) and can move them around later if need be. It’s just one of those stopping blocks – not even stumbling – that interferes with my day.

 

burlystone: I set up filters. All my stockists get a tag, all my e-courses get a tag, my personal contacts get a tag, etc. it breaks my mailbox up so it’s not one giant wall of spam, and makes it easier to process them. Oh, I still suck at keeping it clean, but it helps

 

zhibathandbody: I took on a policy similar to puff-puff-pass. 😆 I check – check – delete. My patience can no longer take having thousands of emails so I check email twice a day delete the junk on the second check every day. I limit myself to checking twice so that I no longer waste time checking email several times as I used too.

 

jupiterjonespinup: FOLDERS!!!! And auto labels. Taking time to set up filters is the best investment ever.

 

osmiaorganics: I use an app called Astro for iPhone and my Mac desktop. It keeps important emails in one folder and others in a different one. You can snooze messages, Star them, archive them, etc. It asks you once a month if you’d like to archive everything older than 30 days, and I always say YES! You can still search the archived messages, but they’re out of your inbox. It’s a nice interface that works well for my scattered brain!

 

What strategies or tools do you use to plan your day + keep it on track?

The Lucky Break Community said:

naturallymeandyou: I have a planner and it’s been a life saver. I use post it notes when my calendar gets full on my planner.

 

makermountainfabrics: My @golden.coil planner is a life-and-sanity saver! I have to use pen and paper to stop my brain from spinning. Then a combo of @plannthat and Buffer for my social media. Oh, and a wall calendar for the out of the ordinary activities that always come up.

 

urbanessencesalonspa I’m a Google girl! I use the calendar,, google tasks and Google keep for note taking and evernote.

 

modernmommydoc I feel like I switch it up all the time! Currently have a Google calendar with my appointments, and a hand-written to-do list for my tasks 🙂

 

Whew! I’m feeling inspired to tackle those to-do lists and implement some systems. How about you? Be sure to stop by the Lucky Break Instagram account, where this month we’ll be chatting about wholesale holiday outreach. I’d love to hear your thoughts. Search the #LBCWantstToKnow hashtag to weigh in!