155 Words You Need to Know: Practical Wisdom for Creative Entrepreneurs



My first missive has been released into the Universe….squeeeeeee! 155 Words You Need to Know: Practical Wisdom for Creative Entrepreneurs is the culmination of all the times I longed for a mentor to help navigate the dizzying maze of entrepreneurship. It’s the wisdom that sprung from the countless times someone asked a question during a meeting using a term I’d never before heard. Furiously scribbled foreign words were scrawled across paper and evenings were spent knee-deep in Google® searches to give them context and meaning. This wisdom didn’t come from textbooks or sitting through a class; it was hard-won and personally developed through years of trial and error, victories and stumbles, triumphs and tribulations.


Think of 155 Words You Need to Know: Practical Wisdom for Creative Entrepreneurs as your personal small business concierge. This beautifully designed guidebook will illuminate the who, what and how of building an empire for creative entrepreneurs of all stripes. I bring definition and clarity to challenging business concepts, along with practical advice and actionable wisdom gleaned from my decade in the entrepreneurial trenches. From CPQs (case pack quantities) to DPI (dots per inch), from media kits to brand dilution, and from customs brokers to independent contractors, there’s a full decade worth of practical wisdom packed inside these pages.


Stock the stuffing of your favorite entrepreneur with a copy for just $12.99 at Amazon.com!

The Blog Where I Tell You How Very Much I Love Moo Customer Service

So, you know how when you’re starting a company, there a million jillion things on your plate and sometimes you are performing aerial leaps between branding and web design and writing copy and crunching COGS and attending to legalities and and and…


You now how that feels, right? Well, I’ve been juggling dozens of balls over the past few months and I recently dropped one. When it came time to design new business cards for Lucky Break Consulting, I dashed off an email to my uber-talented designer Jessika with the various tidbits of information that needed to be included: the street address, phone, fax, email, etc. Jess whipped out a fab design in record time. I scrutinized it thoroughly to ensure all the included details were correct and gave her the thumbs-up to upload the file and place the order with Moo. Over dinner that evening, I showed my husband the design- beaming with pride- and he responded with:


“It’s gorgeous babe…is your name on the back or something?”


Oh, yes. My name. Probably the singular non-optional component of every business card in the history of Ever. Yes, that. In my haste, I realized I hadn’t told Jess to include my name. I assumed she’d just do it and I was so distracted by making sure all those numbers on the phone + address were correct on the proof that it never even occurred to me to check for my name. *cue panic* We had uploaded and approved the file and placed the order and these were some expensive, fancy-pants cards. Swoon-worthy Moo Luxe cards, in fact. I dashed off a frantic email to Jess who suggested I contact Moo and pray for mercy.



Managing Intellectual Property Without Losing Your Mind


Ladies… (and maybe a stray gent?): I am pleased to announce that my next Virtual Class will be ready-for-prime-time on Monday, December 17th. What subject will I be tackling this time?


Imitation Isn’t the Sincerest Form of Flattery


It’s a story that’s been repeated by entrepreneurs through time immemorial. Your web copy pops up on a competitor’s website. Your unique product idea was just imitated by someone else on Etsy®. Your product photos are for sale on EBay®. Yes, it happens to all of us, but sometimes imitation really isn’t the sincerest form of flattery. This seminar will empower you with knowledge as we define and dissect the various iterations of intellectual property. It will also arm you with a powerful array of tools designed to build a unique brand all your own and defend your brand against copycats and coat tail riders. We’ll give you the blueprints for managing intellectual property without losing your mind, including technologies to automate enforcement and strategies for shutting down imposters without breaking a sweat.


Oh yes…if you’ve been in business for a hot minute, then chances are good that you’ve butted heads with the Intellectual Property gods. It happens to the best of us, but creative entrepreneurs are often ill-prepared to tangle with the copyright and trademark beasts.


This class is designed to do two things:

a) Teach you how to build a creative brand that doesn’t infringe on the intellectual property of others.

b) Empower you to swiftly + effectively handle incidents of infringement so you can get on with your business.


This is where you come in: I’d l-o-v-e to know what ails you in the world of intellectual property. What do you need to know? How can I help? The course outline is done. Class handouts are in development. Graphics are getting the royal treatment as we speak, but I still wanna know: what do YOU wanna know? Leave a comment and I’ll see if I can roll up my sleeves + tackle it in the class. Bonus points: leave a comment and I’ll create a coupon for $20 off (just for you!) when the class launches. xo


Indie Business members: whatcha doing Wednesday night?


I have a hot date this Wednesday night with Donna Maria Coles Johnson of Indie Business and I’m inviting you to grab a cocktail and join us! As the guest on her next Success Call, I’ll be chatting about business strategies for the new year- how to chart a path of growth for your creative venture and then establish a framework that helps dissect those lofty goals into manageable bits of action that propel you forward at lightning speed. Here’s what dM has to say about the call:


“2013 will bring with it some of the most dramatic changes we’ve ever seen. While there are indications that the national economy will continue to sputter, there are also indications that your own personal economy can be poised to shine like never before. What are you doing to prepare? What goals are you setting, and what specific things are you planning to do to bring them to fruition?


Wildly successful Indie member Lela Barker will reveal some of her best tactics and action steps for setting goals for a New Year and following through to make them reality.


Here’s what you’ll discover on this call:

* the importance of “mindset adjustment” when it comes to setting goals and following through
* the single most important things moms (and dads) must do in order to prioritize business without hurting the family
* how to hold yourself accountable to set goals, and then pursue and achieve them
* how to distinguish between what you want to do and what you must do in order to make your business a success


Join us so you don’t miss out on this incredible hour with one of the most amazing entrepreneurs I know!”


*blush* She says the nicest things, yes? You should totally grab a glass of vino and a fancy martini, slip into your coziest PJ’s and join us. I know, I know…you’re ridiculously busy with holiday sales. But I promise you that zooming out for an hour to ensure you have a strong business strategy for 2013 will pay off in spades. Because if you aren’t planning your future, then things happen to you instead of for you.  One is infinitely better than the other, darling!


Come play with us: Wednesday, November 28th at 8pm Eastern (5pm Pacific).

This is a complimentary call for Indie Protégés and IBN members. If you’re not a member yet and you’d like to join us for this call, click here to become one of dM’s Protégés for only $9.97 a month, or join as a full IBN member and get lots of additional benefits too. See you Wednesday!



Lucky Break Consulting is now live!


My newest baby, Lucky Break Consulting is now live. I think she has my eyes.


I am quite literally giddy to share with you the fruit of so many months of labor (and many, many weeks of sub-par sleeping arrangements). Let’s take her out for a spin, shall we?


The Work With Me page has the 411 on all three of my private consultation packages, plus my cosmetic label review service and the skinny about how you and I can work together on your next photo shoot.


Meet Lela is a bit self-explanatory, but I invite you to drop by anyway.  There are some fun insights to be had.  Press + Praise is the meeting place for some of my very favorites colleagues and clients.


Things start to get particularly interesting over on the right-side of the navigation bar. The Events page has the skinny on the hot spots where I’m speaking, sponsoring, cruising and playing.  There are a few more soon-to-be-added events, so keep your eyes glued to that tab.


My Library is a particularly groovy project, but it’s still incubating.  Look for a launch on January 1, 2013. It will be worth the wait…promise! The goodness at the Tools tab is utterly mind-blowing, if I do say so myself. The first of my Small Business Bundles is there, but there are three more in the works.  And my first virtual class is up, too…stop by to learn how to Romance the Media via an interactive presentation that is chock-full of actionable wisdom to help you develop a plan to score rake in the press without a publicist. And Price-O-Matic is my wicked smart husband’s pet project.  It is so revolutionary that there literally aren’t words. It’s in final testing and will start rocking entrepreneurial worlds in January.


Whew!  I’ve been a busy little bee. And to the 57 beautiful souls who joined me for my kickoff party last night: you made this girl misty. Thanks for cheering me on, for joining me on the journey and for the avalanche of love notes I’ve received in the last 24 hours. You all rock my world- I’m grateful + humbled.


The site may be a tad buggy over the next few days as we smooth out any kinks.  If you find something wonky, please leave a comment below and we’ll get right on it.  Now, if you’ll excuse me… I’m in desperate need of a nap. xo