Lucky Break Consulting is now live!


My newest baby, Lucky Break Consulting is now live. I think she has my eyes.


I am quite literally giddy to share with you the fruit of so many months of labor (and many, many weeks of sub-par sleeping arrangements). Let’s take her out for a spin, shall we?


The Work With Me page has the 411 on all three of my private consultation packages, plus my cosmetic label review service and the skinny about how you and I can work together on your next photo shoot.


Meet Lela is a bit self-explanatory, but I invite you to drop by anyway.  There are some fun insights to be had.  Press + Praise is the meeting place for some of my very favorites colleagues and clients.


Things start to get particularly interesting over on the right-side of the navigation bar. The Events page has the skinny on the hot spots where I’m speaking, sponsoring, cruising and playing.  There are a few more soon-to-be-added events, so keep your eyes glued to that tab.


My Library is a particularly groovy project, but it’s still incubating.  Look for a launch on January 1, 2013. It will be worth the wait…promise! The goodness at the Tools tab is utterly mind-blowing, if I do say so myself. The first of my Small Business Bundles is there, but there are three more in the works.  And my first virtual class is up, too…stop by to learn how to Romance the Media via an interactive presentation that is chock-full of actionable wisdom to help you develop a plan to score rake in the press without a publicist. And Price-O-Matic is my wicked smart husband’s pet project.  It is so revolutionary that there literally aren’t words. It’s in final testing and will start rocking entrepreneurial worlds in January.


Whew!  I’ve been a busy little bee. And to the 57 beautiful souls who joined me for my kickoff party last night: you made this girl misty. Thanks for cheering me on, for joining me on the journey and for the avalanche of love notes I’ve received in the last 24 hours. You all rock my world- I’m grateful + humbled.


The site may be a tad buggy over the next few days as we smooth out any kinks.  If you find something wonky, please leave a comment below and we’ll get right on it.  Now, if you’ll excuse me… I’m in desperate need of a nap. xo


You + I are going to charm the pants off someone tomorrow…


…and it’s the media.  You ready?

Join me on Sunday, November 18th as I reveal my top-secret strategies for making the media swoon. This call is not industry-specific…if you sell anything on Planet Earth, if you have a story you need told, then this- my friends- THIS call is where you need to be.  Attend in your pajamas. With a cup of kombucha. With a cat on your lap. With a pup at your feet. In your birthday suit. I care not, I just want you to come play with me.

  6 Tips for Charming the Pants Off the Media

60 minutes of actionable wisdom to help you land coveted media mentions without spending a penny!

Sunday, November 18th:
9pm Eastern
8pm Central
7pm Mountain
6pm Pacific

Call In Details:
Call-In Number: 605.475.4700
Access Code: 790670#


Have a question you’d like me to answer, leave it as a comment on this post and I’ll put on my fairy wings, wave my wand and do my best to deliver.


Mic check 1, 2, 1, 2…is this thing on?


Oh, hello there.  Looks like we are indeed live! Give me just a moment to roll out the red carpet so we can all saunter in here properly.  Great shoes, by the way.

I am over-the-moon ecstatic that you’re here.  No really. This blog (and the website to come) is the embodiment of a vision I’ve been developing over the last several years. It’s an organic extension of what I’ve been doing for almost a decade at Bella Luccè, but I am beyond thrilled to give this baby a name and its own unique place on the Internet.  You’re among the very first people on the planet to know… don’t you feel special?

In case you haven’t heard, my new consulting company launches November 18th That’s why you see all those groovy links up there that lead to absolutely nowhere.  We’re still putting the finishing touches on content, but this bad boy will be ready for prime time at 9pm EST sharp on November 18th.

Speaking of the 18th, please plan to join me that evening for an awesome, totally free, information packed phone call.  In Six Ways to Charm the Pants off the Media, I’ll teach you about the building blocks of a media kit, share tips for refining your story and reveal my secrets for crafting the perfect pitch. I’m whipping out the big guns for this one and you won’t want to miss it.

I’ll also share a special offer for my private consulting services at some point in the call and follow all that goodness up with a five-page handout with even more resources. I’m sending out call details via Lucky Break’s email list. So if you haven’t yet registered, then click that adorable red takeout box  at the bottom of this site and get ready for all the goodness.

Oh yes, I also have a bright, shiny new eBook that’s available for free download.  Well, almost free. I’ve put together a quick ten-question survey that will help me understand who’s here and how I can best serve you. Essentially, you give me ten clicks and I give you 32 pages of sage business wisdom designed to help you rocket your business to the moon. Quid pro quo…I pinkie-swear that the survey is:

• completely painless

• one screen long

• 100% devoid of essay questions

• anonymous (I do ask for your email address but I won’t twist your arm for it)

So start clicking and downloading and enjoying, preferably in your pajamas with a cup of hot tea.  My wish is that the eBook proves helpful on your entrepreneurial journey. That there’s a gem or two buried therein that propels you forward, sparks an idea or encourages you to look at your business with fresh eyes. Know that wherever you are, I am cheering you on with spirit hands and pom-poms.  But not a cheerleading skirt because…well, that wouldn’t be pretty.

Stay tuned, there is so much more awesome up my sleeve that I can barely move my arms! In the meantime, if you have a question about how to attract media attention, then leave a comment down below and I’ll do my very best to answer your query live on the call!