The Best Business Books 2018 for Makers + Product Designers

I recently asked the Lucky Break community to chime in with their favorite business books.

  • Beloved books that are brimming with actionable advice.
  • Writing from authentic voices that skip the hype to deliver meaty advice.
  • The best business books that have truly helped propel them forward.

Several hundred of you answered my rallying cry (thank you!) and I wanted to share the best small business books that makers and product designers have found most helpful.

 

BestBusinessBooks

 

My sole aim here is to help you identify solid books that are a good investment of your time and energy, so there are no affiliate links in this list. Each book title  links to Powell’s, the largest independent bookstore in America. Yes, you’ll likely find them cheaper on Amazon… but you’d make me even happier if you hit up your local bookstore. *wink*

 

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counter-intuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

 

It’s not how good you are. It’s how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn’t it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.

 


Book2    Book1     Book3
 

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