We were coming off the heels of a big election cycle in America as I sat down to design our 2018 Holiday Gift Guide. After a year that saw an tremendous divide come to light in this country, many months of side-eye as increasingly acrimonious political ads blared across our screens, and wave after wave of hurricanes and wildfires seemed to wash over us… I was ready to submerge myself in a happy bubble by curating some of my favorite products from among the Lucky Break client community.
This project became cathartic in some sense, and as I started pulling together beautiful collections of design-centric products made with heart by some of the best small businesses I know, I was once again reminded of how incredibly grateful I am for artisans. For small businesses. For communities. And for courage. The Lucky Break roster of clients has all of that in spades. It drips from our pores and its’s what drives us when we’re on our eleventh work hour of the day.
As I dug deeper, this project evolved from the Holiday Gift Guide to the Holiday Gift Encyclopedia Britannica. What began as an idea to recommend 48 gifts ballooned into 55 page catalog featuring 230+ suggestions. Forgive me… for I have a hard time editing myself when it comes to singing my clients’ praises. I was again reminded of the magic we make together and I’m incredibly inspired by how many of these brands have moved the ball forward this year in big, big ways. You peeps have been busy!
Open the 2018 Holiday Gift Guide to discover hundreds of unique offerings from some of the amazing small businesses I have the privilege of working alongside. Whether I’ve helped them nail down their pricing strategy, or get their work into more shops, or dig deeper into their brand to better communicate the value they deliver, I’m honored to help amplify their voices.