Lucky Break-April 2019 Calendar

April 2019 Calendar

The Lucky Break April Calendar is here.  You’ve heard the saying, “April showers bring May flowers.” Here at Lucky Break, it is raining cats and dogs with all sorts of happenings.

April 2019 Calendar

Lucky Break April 2019 Calendar

The LBC Team is headed to Ventura, California for Craftcation- a business conference for makers!  It is our absolute favorite event to attend and this year is no different.  Lucky Break Team Member Angie will be teaching her Chalk Lettering Workshop and I’ll be leading a branding workshop as well a salt scrub workshop.

The Think Tank Early Bird Pricing ends on the 5th, so snag yours today!

BHB Open Enrollment begins this month for our Late Summer Semester.  Make sure to grab your seat before this class sells out.

Speaking of branding, make sure to mark your calendars for April 17th, 12:30pm EST as I lead a free Facebook Workshop on branding. Be sure you are following Lucky Break Consulting on Facebook!

Get all the deets by downloading our April Calendar. Use our trackers to help you monitor your metrics, as well as note some focuses for the month.

Make sure you are following along on all we have cooking this February via our mailing list as well as on Instagram! @lelabarker and @luckybreakconsulting

 

April 2019 Calendar

An Interview with Max Rhodes, CEO of Faire

Interview with Max Rhodes

An Interview with Max Rhodes, CEO of Faire

 

Over the last few months, I’ve been exploring the Faire wholesale marketplace (formerly Indigo Fair) in an effort to help readers determine if Faire is right for you. In an interview with Max Rhodes, the CEO of Faire, I invited him to the table to respond directly to some of my findings and the feedback gathered from the artisan community. I’m honored that he took me up on the offer and I’m eager to share our conversation about the pros and cons of Faire, alongside Max’s thoughts about the evolution of the wholesale landscape.

 

I’ve published Max’s responses in their entirety without editing.

 

faire interview_max rhodes

 

LELA: What does Faire look for in a maker? What factors do you consider when reviewing a brand’s application?

MAX RHODES: We carefully evaluate each maker that applies to join Faire, and there are several factors that we look at to determine which to accept. Among those are the number of stockists they are currently carried in, the category and quality of products, and their overall brand aesthetic. When appropriate, we will also cross reference a brand’s social media presence to gauge how well their products might sell on our marketplace.

 

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LELA: How does Faire vet potential buyers on the platform?

MAX RHODES: Like makers that apply, we also review every retailer to make sure they are a good fit for our marketplace. We fully vet each retailer to confirm that they are legitimate retailers, meaning that they must actually sell goods, ideally in a brick and mortar environment. There’s no shortage of fraud in ecommerce, so we have a team dedicated to making sure that doesn’t infiltrate Faire.

 

LELA: What can you share about the algorithm that predicts a brand’s visibility on the Faire platform? What factors into that algorithm and how can makers maximize their visibility?

MAX RHODES: The recommendations that retailers get are informed by a variety of factors, including: the type of retailer they are, their profile and products, the kind of items they have historically purchased, and conversion rates for a given brand (in other words, whether or not retailers are ordering once they visit a brand’s page and if those items are being returned or not). The recommendations can vary greatly by retailer because they are curated and catered specifically to their business needs.

 

 

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LELA: One maker I spoke with raised a concern about tax ID numbers as it relates to her responsibility to collect sales tax. Her concern was that if she’s ever audited by the state, she’ll need to produce the resale certificates from her in-state retailers that prove that those sales were exempted from sales tax. If she fails to do so, then she can be held responsible for not having collected the appropriate tax, leaving her to settle the bill and any related penalties.

As I understand it, artisans don’t have access to that information about their retailers via Faire. How would you instruct her to handle that? Could a Faire artisan contact Faire representatives if they were under audit and gain access to the necessary certificates to absolve them of any tax liability?

MAX RHODES:  Faire is a reseller and all purchases made by it from any Faire.com wholesaler are for resale on its platform and therefore should not be subject to sales tax. Faire exercises commercially reasonable efforts to ensure that any goods sold on its platform are purchased by resellers for resale in their ordinary course of business. As such, sellers should not incur any sales tax liability for sales made on the Faire.com platform. We encourage any maker who is in need of assistance regarding a tax related inquiry to contact Faire’s customer support team.

 

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Top 5 Conference Networking Tips

conference networking

Conference season is upon us. Let’s talk about networking. I’m Angie from Team Lucky Break, and I’m here to share my top 5 conference networking tips.

 

Surprisingly, many people don’t really know how to network. Seems simple right? Just go and talk to people! I hate to break it to you my friend, but networking is so much more than being friendly and bubbly. It’s about making meaningful connections in a sea of people. Many don’t realize that to successfully network, you need to have a strategy in place. I’m here to help you take the guesswork out of strategic conference networking.

conference networking

 

Top 5 Conference Networking Tips

I’ve gone to dozens, if not hundreds of networking events, conferences, trade shows, and business mixers. Some were for my business, bobo design studio, a lot more were for my previous roles in media and advertising. Doesn’t’ matter the content of the show, the rules are the same.

 

I’ve outlined five simple conference networking tips that I’ve learned over the years that will make you a smarter, more strategic attendee at your next big event. To help illustrate how one would implement these techniques, we’ll follow along with a hypothetical brand owner named Lucky who designs and creates her own line of adorable dog-themed stickers and stationery.

 

conference networking

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Meet the Maker: Leah Klasovsky of Leahlani Skincare

Leahlani Skincare

I’m excited to share another installment of our ongoing “Meet the Maker” series.  Here, we share morsels of business wisdom and a peek behind some of our favorite brands. This one is particularly special Leah Klasovsky of Leahlani Skincare.

 

Meet Leah Klasovsky of Leahlani Skincare

 

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LBC: What inspired you to take the leap as an entrepreneur?

Leah: Realizing that my body was out of balance, I set out on a quest for healing. Fate led me to Spa Luna, a holistic esthetician school on the Island of Maui. With no prior knowledge of skincare and never having had a facial in my life, I felt a strong pull to trust my intuition… so off we went.

My husband and I packed all of our belongings and moved from Oahu to Maui to embark on this new journey. In life, we have so many defining moments… moments that change our very existence. My experience in the year I spent on Maui did just that, it changed my life.

For the next few years, I immersed myself in the world of holistic skincare and soaked in as much knowledge and advanced education as I could. I became a Spa Director at the Hilton Spa on Kauai and also had the privilege of having my own private esthetician practice. Working one on one with my clients during this time proved to be my most valuable education. I have had the honor of touching hundreds of precious faces over the course of years in my practice, each face told a story of skin longing to be heard and longing to be healed. I quickly learned how valuable my hands truly are, and what powerful healing tools they make.

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Lucky Break- 2019 March Calendar

2019 March Calendar

The 2019 March Calendar is here. I cannot believe it is March already. We have a lot cooking this month at LBC. So much so that our designer Sarah had to rework our entire calendar template to squeeze everything in.

 

2019 March Calendar

 

 

We broke some serious ground this year, and we are only 60 plus days into 2019.  The most exciting news coming to you by way of our upcoming mastermind program- The Lucky Break Think Tank. Before we could even get a newsletter out, we sold out of Founding Membership seats.  But don’t fret, we have opened up Early Bird Memberships.  Not sure what I’m talking about? Learn more about the Think Tank here.

 

GMP Live kicks off this month.  It’s our only live class for GMP that we will offer this year, and we are thrilled to see it sold out of seats!

I’ll be at the Tennessee Soap and Candle Conference March 23rd, then coming home to prep for Craftcation in April.

My beloved BHB group has been working hard on their curriculum. They are in the home stretch with graduation at the end of the month.

 

There is an insane amount of new things happening, so make sure you are following along on all we have cooking this March via our mailing list as well as on Instagram! @lelabarker and @luckybreakconsulting

 

2019 March Calendar