Meet the Maker: Valerie Smith of Klei Beauty

Valerie Smith of Klei Beauty

If you’re a fan of minimalism, clean beauty, and gorgeous design, then you’re going to love Klei Beauty.  Founder Valerie Smith recently sat down with us to discuss why setting yourself apart is essential, and how she learned the hard lesson that not every opportunity is an ideal fit.  Welcome, Valerie!


Valerie Smith of Klei Beauty

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LBC: What inspired you to take the leap as an entrepreneur?

Valerie: I was working in the fashion industry, feeling stuck and uninspired. I’ve always had a passion for DIY self-care projects, so I started to create Klei while working full-time. A year and a half later, it’s my full-time job and I couldn’t be happier.


LBC: How would you describe what you create?

Valerie: Klei is a line of self-care products, designed to be fun and customizable. The line currently includes a few clay masks and cleansers, bath soaks, floral facial steams, and facial oils.


LBC: Where can we find your products?

Valerie: I’m currently carried in 50+ boutiques nationwide, and sell products on my website.


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LBC: When you first got started, how did you envision your business would be defined?

Valerie: I first thought that every product needed to be made and packed by me. I’m now learning just how much that hinders growth, so I will partner with a factory in Michigan to mix and pack all of my clay products.


LBC: Walk us through a typical workday

Valerie: I like to start my day by making some coffee and sitting at my desk to review emails and create a task list for the day. As a small business, it’s important that I constantly work to reprioritize tasks, as every day is different. After answering emails, I’ll get started on packing orders and restocking inventory as needed. I’ll then work through my to-do list, with a few breaks to take my pup Billie outside, until it’s time to go home.


LBC: What are 3 things entrepreneurs should think through when they initially decide to start a business?

1. Start small, and don’t be discouraged by not having what you think is enough money to fund your business. Not having much to put into Klei is what really forced me to plan ahead and think about what was worth investing in, and what wasn’t.


2. Trust your vision and process, but be open to change. The beauty of having a small business is being able to constantly improve and change how you do things, in order to keep up with what you’re learning about your industry.


3. Don’t be afraid to say no to proposed opportunities. Not every opportunity is worth your time or money, no matter how much someone tries to sell it to you.





downloadLBC: When you’re overwhelmed, what brings you back to focus?

Valerie: Starting your own business is really scary, but in the most exciting way. When I start to doubt myself, I think of how far I’ve come in less than 2 years, and that I’m fully self-employed because of my own choices and decisions.


LBC: Tell us about the best business decision you’ve made to date.

Valerie: Investing in new branding. Setting yourself apart in the beauty industry is hard, and I’m really excited to launch a new look for Klei soon.


LBC: Please share one misstep or obstacle from your business experience. How did you bounce back or overcome it?

Valerie: I tend to say no to opportunities that I believe aren’t worth financial investment, but I don’t think the same about my time. After one recent disaster of an in-store experience, I’m learning to value my time as much as I do my finances.


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LBC: What are 3 essential resources in your business toolbox that you can’t do without?

Valerie: 1. Instagram – Has led to so many amazing opportunities 2. Canva – Amazing for creating professional design templates 3. Shopify – This is the best e-comm platform, with the most amazing customer service.


LBC: Imagine that we had a time machine. If we blasted ourselves forward a few years, where would we see your company?

Valerie: This is hard for me to answer, truthfully. I have a plan for 2019 (new branding, being carried by a large national retailer), but beyond that, it’s hard to say.


LBC: Share one of your guiltiest pleasures.

Valerie: Any of the Real Housewives shows.


LBC: What’s your favorite quote and who said it?

Valerie: “Don’t yuck my yum” – Mary Murphy, my mom. Can be applied to my love for the Real Housewives franchise.


Thank you, Valerie, for sharing your talent with us. We’re looking forward to seeing your new look and all the wonderful things ahead for you and your company. We’re cheering you on!



Top 5 Conference Networking Tips

conference networking

Conference season is upon us. Let’s talk about networking. I’m Angie from Team Lucky Break, and I’m here to share my top 5 conference networking tips.


Surprisingly, many people don’t really know how to network. Seems simple right? Just go and talk to people! I hate to break it to you my friend, but networking is so much more than being friendly and bubbly. It’s about making meaningful connections in a sea of people. Many don’t realize that to successfully network, you need to have a strategy in place. I’m here to help you take the guesswork out of strategic conference networking.

conference networking


Top 5 Conference Networking Tips

I’ve gone to dozens, if not hundreds of networking events, conferences, trade shows, and business mixers. Some were for my business, bobo design studio, a lot more were for my previous roles in media and advertising. Doesn’t’ matter the content of the show, the rules are the same.


I’ve outlined five simple conference networking tips that I’ve learned over the years that will make you a smarter, more strategic attendee at your next big event. To help illustrate how one would implement these techniques, we’ll follow along with a hypothetical brand owner named Lucky who designs and creates her own line of adorable dog-themed stickers and stationery.


conference networking


The Inevitable Downside of Faire

downside of Faire

As part of my ongoing blog series about emerging wholesale marketplaces, I’ve been exploring the potential of Faire (formerly Indigo Fair). While there’s certainly a lot to love about working with this wholesale platform for artisans, we don’t often hear much about the disadvantages. I’ve spent weeks studying this wholesale platform and speaking to retailers and brand owners who have a stake in the marketplace. I’m eager to share what I’ve learned about the disadvantages of Faire so that you can make an informed decision for your business.


The Inevitable Downside of Faire



Faire executives have agreed to address my concerns, and I look forward to sharing their response in an upcoming blog.



A significant downside of Faire wholesale is their fee structure, which has evolved over time. The rate for new makers onboarding in early 2019 is 25% on the first order from any buyer.  It then becomes 15% on subsequent orders from the same buyer. Faire frequently extends net 60 terms to shopkeepers, and makers can elect to pay an additional 3% fee for immediate payment. You can also choose to wait thirty days for payment and skip the 3% fee.




That translates to a substantial commission of up to 28% on Faire orders. As a consultant who’s had the privilege of coaching hundreds of brands through the mechanics of product pricing, those margins make me cringe. Let’s explore how that breaks down for a product that retails for $30.



Lucky Break- 2019 March Calendar

2019 March Calendar

The 2019 March Calendar is here. I cannot believe it is March already. We have a lot cooking this month at LBC. So much so that our designer Sarah had to rework our entire calendar template to squeeze everything in.


2019 March Calendar



We broke some serious ground this year, and we are only 60 plus days into 2019.  The most exciting news coming to you by way of our upcoming mastermind program- The Lucky Break Think Tank. Before we could even get a newsletter out, we sold out of Founding Membership seats.  But don’t fret, we have opened up Early Bird Memberships.  Not sure what I’m talking about? Learn more about the Think Tank here.


GMP Live kicks off this month.  It’s our only live class for GMP that we will offer this year, and we are thrilled to see it sold out of seats!

I’ll be at the Tennessee Soap and Candle Conference March 23rd, then coming home to prep for Craftcation in April.

My beloved BHB group has been working hard on their curriculum. They are in the home stretch with graduation at the end of the month.


There is an insane amount of new things happening, so make sure you are following along on all we have cooking this March via our mailing list as well as on Instagram! @lelabarker and @luckybreakconsulting


2019 March Calendar


How to Sell on Faire

How to sell on faire

If you want to know how to sell on Faire, then you’ve come to the right place! This blog is part of an ongoing, deeply researched series about selling on Faire (formerly Indigo Fair). The first post, What is Faire?, detailed how Faire works, how much Faire charges, and what kinds of products Faire sells.





How to sell on Faire


In this installment of the series, I’m unpacking some of the nuances of the platform. Because Indigo Fair/ Faire is a rapidly evolving marketplace, it’s important to recognize that this data is accurate as of the time of publication. The Faire executive team is pioneering in spirit and ambitious in scope, so their efforts are an ever-changing experiment. It’s akin to building the runway as you fly the plane, but that’s to be expected when you’re- quite literally- trying to “reinvent wholesale.”


Getting started with Faire is deliciously straightforward. Whenever I speak to artisans within the Lucky Break community, the onboarding process is something that earns rave reviews. Co-founder Max Rhodes has often boasted about how easy it is to use Faire.


“Makers can apply to join Indigo Fair, and once accepted, they just send us their product catalogue to get their profile up and running. Most makers receive an order within a week, and they get paid as soon as they ship the goods.”




Buyers shop through the Faire interface from a seamlessly curated selection of products that are chosen for them based on an algorithm that considers numerous factors. While only the Faire executives and the software development team fully understand the mechanics of the algorithm, we do have some clues about how the system works. The aesthetics of the shop and the frequency with which any particular brand is ordered factor into which products are displayed for any specific buyer.


Faire dispatches an email notification to the brand once a buyer places an order. Brand owners then log into the system to discover several options at their fingertips, including:

  • Accepting the order and selecting a ship date.
  • Editing the item availability to backorder an item.
  • Canceling the order.


Payment for orders is settled upon shipment. Because buyers often enjoy trade credit (commonly known as “net terms”) via Faire, brand owners can pay an additional 3% fee for immediate payment. If they choose to agree to net 30 terms to settle the invoice, then they can forego the additional 3% fee. In all instances, Faire guarantees payment even if the buyer defaults on their obligation.



Shopkeepers often enjoy free shipping on Faire, and I can confirm that there’s almost nothing that they cherish more than zero shipping fees. But who pays for that?

  • When you notify Faire that an order has shipped, you attach the tracking number for the parcel and notate the shipping cost. This has been the process since Faire’s launch.
  • Faire reimburses for the shipping fees alongside the settlement for the merchandise, according to the schedule you’ve selected. (Immediate payment for an additional 3% or settling the invoice in 30 days for no additional fee)
  • Faire passes the shipping charges on to the buyer unless the shopkeeper is taking advantage of a free shipping special. In that case, Faire absorbs the cost of shipping.
  • In February 2019, Faire rolled out an optional, automated process for printing shipping labels within the program.  This eliminates the need to manually input shipping costs and tracking numbers.  Swing by the Faire FAQ to read more about Faire’s new shipping program.