How to Sell on Faire

How to sell on faire

If you want to know how to sell on Faire, then you’ve come to the right place! This blog is part of an ongoing, deeply researched series about selling on Faire (formerly Indigo Fair). The first post, What is Faire?, detailed how Faire works, how much Faire charges, and what kinds of products Faire sells.

 

HOW TO SELL ON FAIRE

 

 

How to sell on Faire

 

In this installment of the series, I’m unpacking some of the nuances of the platform. Because Indigo Fair/ Faire is a rapidly evolving marketplace, it’s important to recognize that this data is accurate as of the time of publication. The Faire executive team is pioneering in spirit and ambitious in scope, so their efforts are an ever-changing experiment. It’s akin to building the runway as you fly the plane, but that’s to be expected when you’re- quite literally- trying to “reinvent wholesale.”

 

Getting started with Faire is deliciously straightforward. Whenever I speak to artisans within the Lucky Break community, the onboarding process is something that earns rave reviews. Co-founder Max Rhodes has often boasted about how easy it is to use Faire.

 

“Makers can apply to join Indigo Fair, and once accepted, they just send us their product catalogue to get their profile up and running. Most makers receive an order within a week, and they get paid as soon as they ship the goods.”

 

HOW ARE ORDERS RECEIVED THROUGH FAIRE?

 

Buyers shop through the Faire interface from a seamlessly curated selection of products that are chosen for them based on an algorithm that considers numerous factors. While only the Faire executives and the software development team fully understand the mechanics of the algorithm, we do have some clues about how the system works. The aesthetics of the shop and the frequency with which any particular brand is ordered factor into which products are displayed for any specific buyer.

 

Faire dispatches an email notification to the brand once a buyer places an order. Brand owners then log into the system to discover several options at their fingertips, including:

  • Accepting the order and selecting a ship date.
  • Editing the item availability to backorder an item.
  • Canceling the order.

 

Payment for orders is settled upon shipment. Because buyers often enjoy trade credit (commonly known as “net terms”) via Faire, brand owners can pay an additional 3% fee for immediate payment. If they choose to agree to net 30 terms to settle the invoice, then they can forego the additional 3% fee. In all instances, Faire guarantees payment even if the buyer defaults on their obligation.

 

HOW DOES SHIPPING WORK ON FAIRE?

Shopkeepers often enjoy free shipping on Faire, and I can confirm that there’s almost nothing that they cherish more than zero shipping fees. But who pays for that?

  • When you notify Faire that an order has shipped, you attach the tracking number for the parcel and notate the shipping cost. This has been the process since Faire’s launch.
  • Faire reimburses for the shipping fees alongside the settlement for the merchandise, according to the schedule you’ve selected. (Immediate payment for an additional 3% or settling the invoice according to the trade credit arrangement for no additional fee)
  • Faire passes the shipping charges on to the buyer unless the shopkeeper is taking advantage of a free shipping special. In that case, Faire absorbs the cost of shipping.
  • In February 2019, Faire rolled out an optional, automated process for printing shipping labels within the program.  This eliminates the need to manually input shipping costs and tracking numbers.  Swing by the Faire FAQ to read more about Faire’s new shipping program.

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5 Things I Learned By Opening a Brick and Mortar Shop

5 things I learned about opening a brick and mortar

Opening a storefront as a maker and product designer is no easy feat! Today I’m here to share the top 5 things I learned by opening a brick and mortar shop.

 

Hi there folks! I’m Angie and I’m a member at Team Lucky Break. In addition to working with some of the planet’s best brands at LBC, I also run a thriving product-based business called bobo design studio and I’m here to share the…

 

5 Things I Learned By Opening a Brick and Mortar Shop

 

In May of 2018, I was offered the opportunity to be part of a landmark retail experience in Downtown San Jose. I was selected by the city and an organization called San Jose Made to be part of an inaugural group of up and coming brands and artisans to bring quality retail to the area. I’ve spent the last nine months nurturing that shop. As my lease comes to an end, I’ve been meditating on the magical, complicated, exhausting experience of running my own shop.

 

Angie



The process of opening and running this store has been an incredible learning experience that can only be described as trial by fire. This was not a traditional brick and mortar where I had to locate a retail space, obtain permits, etc. My experience and reflection in this post focus on the operational side, being a maker, and opening a storefront.

 

With that said, I wanted to share some of these lessons. I hope they prove helpful if you’re considering opening a physical store for your own business. And if this isn’t in your business plan, don’t turn the dial just yet! There are good tidbits here that you can still apply to your business.

 

No amount of planning or preparation will get you ready.

When I was notified of the opportunity to have the store, I had almost no time to put it together. Running a brick and mortar was not on my radar, but when your home city says “you would be a great ambassador to our community and help bring quality retail to Downtown,” you just don’t say no to that.

 

angie blog_2

 

I had approximately 2 weeks from when the ink dried on the contract to the opening day which involved a massive street closure, big ribbon cutting ceremony, Mayor kissing babies… the whole nine. Those two short weeks was utter chaos. Creating enough inventory to supply an entire store, merchandising, finalizing packaging, and developing store operation procedures were things I had to learn and build quickly.

 

I could have easily obsessed over each minor detail and fussed over creating a wide variety of products to fill a shop, but the success is in being nimble as you go while staying true to your brand. The saying “done is better than perfect” could not be more relevant here.

 

You don’t get a return on the investment of a storefront unless you’re in it for the long haul.

There are investments you plan for, and there are others that you didn’t anticipate. There was so much I didn’t know about or factor into opening a store. The large amount of capital spent in setting everything up was rough to fork over. Even on my best sales weeks and months, if you factor everything in- fixtures, rent, parking, staffing, unforeseen maintenance, retail software packages, and insurance, there is a chance that you might not come close to breaking even. The investment in creating a quality, branded shopping experience in your store is one that pays back over the life of a lease that is closer to 5 years. But how many folks are ready for the risk of a 5-year lease?

 

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Things That Keep Us Up At Night (Part 2): Connecting with Ideal Customers + Small Business Overwhelm

ConnectingWithIdealCust (1)

Each year, I invite my clients to participate in the Lucky Break client survey. I ask you all sorts of things: about your business, about where you turn for advice, about how confident you feel in various aspects of your business, and about what’s keeping you awake at night.

 

ConnectingWithIdealCust (1)

 

Several hundred people rose to the occasion this year (thank you!) and I’ve been sharing some of the most common responses. I sifted through hundreds of survey answers to discover that the vast majority of replies fell under one of five main “umbrellas.” In part one of this blog series, I talked about the entrepreneur anxiety that many of us harbor. But that’s not the only thing rumbling across our brain waves at 1am. We have a few other things that lay heavy on our minds… the information that appears as bulleted items below represent verbatim responses from the Lucky Break community.

 

THE DAILY OVERWHELM OF RUNNING A SMALL BUSINESS

  • A “to do” list that’s longer than the time I have in the day.
  • Struggling to manage all the facets of my business at the moment… knowing that I’m not able to do it all as well as I need to.
  • How to grow my business and not having enough time in the day as a one- person show.
  • Making the most of my time.
  • I have so many ideas and not enough time to implement them all. If I’m being honest, it’s because I’m trying to do too much myself instead of figuring out how to outsource it.
  • I need more bodies, but yikes that costs serious money! So here I sit trying to do it all myself.
  • Doing too many things and not finishing them until months later.

 

Raise your hand if you’ve felt like you’re treading quicksand with your business at some point in the last week? See friend? You’re in good company. I think we all feel that way… and fairly often.

 

But delegation is the BFF of the the entrepreneur. I understand that it can be terribly difficult, but the good news is that delegation gets easier the more you do it. I have to lock my Inner Control Freak (ICF) in her cage each and every day, but I’ve realized that focus is my friend, and I look terrible in bodysuits + red patent leather boots. I’m no Wonder Woman and I learned long ago to surrender the ideal that I could do it all.

 

Lost your password to the Lucky Break Virtual Classroom? I won’t be the one replying when you send Team Lucky Break an SOS for a password reset. Looking for a transcript after a Wholesale Matchmaker call? My Operations Manager passes the baton to a third party firm that does it faster and cheaper than we ever could. I outsource the payroll and tax preparation for this business. The graphic design. The coding of my website. I delegate the management of my schedule and the coordination of my speaking engagements.

 

Why? Because I can’t outsource the curriculum creation or the client calls. Those need me, but not much else at Lucky Break does. By bringing on a team of independent contractors, third-party services, and employees, I can focus on what I do best, what generates the most income, and what delivers the most joy. But delegating that first task can be brutal.

 

  • Play to your strengths.  Take out a blank sheet of paper and physically list everything that you do for your company, then rate each task on a scale of 1 to 5 for two factors: How competent do you feel in your abilities? (1 being least + 5 being most competent.) How happy does this task make you? (1 being utterly miserable + 5 being most rapturous joy.) Add those two numbers together and you’ll have a score of 2-10 for each line item.

Scan back through and circle the five tasks with the lowest scores… get those things off your plate ASAP. You’re either not very skilled in them or they’re draining your energy. This is your outsource/delegate list and you can keep picking them off one-by-one as the company grows.  Eventually, you’ll retain just the core tasks that you’re fantastically good at really excited about as your daily “to-do” list!

 

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Where are they now: Dawn Russell of Treats for Chickens

Treats for Chickens

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Are you wondering what happens to my Brick House Branding alumni post-graduation? What they do with the momentum and new-found knowledge? Curious about where they take their businesses in the year following all that hard work?

 

I’m back with another installment in my “Where Are They Now?” series and I’m doing-cartwheels-excited to show you the serious waves my BHB graduates are making!

 

Treats for Chickens

 

SAY HELLO TO DAWN OF TREATS FOR CHICKENS

This week I’m catching up with Dawn of Treats for Chickens. It’s no secret that I’m a fan of backyard chickens, and Dawn really makes me wish I had a reason to purchase every single one of her products. Dawn’s post-Brick House Branding transformation is a great example of evolution, versus a giant overhaul, and I’m pleased as punch to share her story with you.

 

Lucky Break: Why and when did you originally launch your company?

Dawn: Treats for Chickens hatched in 2009 out of necessity.  Organic food for chickens was rarely available and at the time there were zero organic treats on the market, let alone supplements or herbal mixes for nesting boxes.

 

 

Lucky Break: At what point did you know it was time for a rebrand?

Dawn: I’m on the fourth brand evolution since my launch. In the very beginning, I used Avery labels on Ziploc bags.  I quickly moved to a more professional look when I put my products into distribution.  Funds for packaging were minimal in those days and I foolishly went with artwork that I did not have full legal rights to.  Within 18 months there were three companies in the animal feed industry using the same artwork, and I had zero recourse to differentiate and protect the brand.

 

I needed something ORIGINAL that couldn’t be copied.  Thankfully, my brother-in-law is a cartoonist and over the years had drawn fun chicken-related birthday cards and posters for me.  The new look was right in front of me:  the yellow chicken and various chicken sketches throughout the current brand.  At this time, I jumped into pre-printed packaging and moved away from labels and stock bags.

 

My goals for the most recent brand evolution were to stand out on retail shelves, to convey important messages to consumers, and to transition from costly/bulky buckets and into large stand up pouches.

 

I took Brick House Branding in June, 2016 and ordered our first round of packaging from the printer in October, 2017.

 

Early examples of Treats for Chickens' branding

Early examples of Treats for Chickens’ branding

 

 

Lucky Break: Please share a significant realization about the brand development process that you discovered while in Brick House Branding.

Dawn: I have a tendency to get bored real easy and I want to change things constantly. Consumers get confused when the look and vibe aren’t consistent. I learned that I need to stay in my lane, stick with my brand colors, fonts, patterns, tone, and visual design elements.  I’m very specific about how we show up now.

 

 

Lucky Break: What professionals did you tag in to help with the process, and what pieces of the branding puzzle did you DIY? 

Dawn: I could not run Treats for Chickens profitably if I didn’t have a team of professionals handling the graphic design of my vision and thoughts, copywriters taking my ramblings and terrible punctuation and turning those thoughts into understandable, printable public copy.  I am grateful for web designers, photographers and more.

 

 

Lucky Break: What was the biggest obstacle you encountered during the rebranding process?

Dawn: My lack of patience for the process. I think of an idea/product/handout/flyer/shelf talker/door cling and I want it to launch tomorrow and as we all know – it doesn’t always happen THAT fast.

 

Treats for Chickens, before Brick House Branding and a packaging update

Treats for Chickens, before Brick House Branding and a packaging update

 

 

Lucky Break: How has your own perception of your brand evolved since graduating from Brick House Branding?  

Dawn: I’m happy with the direction we’ve gone and the places where we’re stocked.  Treats for Chickens is a brand with spunk, heart, soul and a story that our customers relate to and trust.

 

 

Lucky Break: Are your products are being received differently by others since the rebrand? How has their reaction evolved?

Dawn: Anyone can throw a bunch of ingredients in a bag (box, etc), add a UPC, sell it below market value and grab the attention of a buyer to get it on a shelf.  Customers, buyers, retailers know that as a company we take the health and happiness of backyard chickens seriously and it shows in every facet of what we produce whether it be ingredients or the way we show up.  It’s very clear that we aren’t a crappy, knock-off, commodity product.

 

 

Lucky Break: Can you share a recent win that you’ve realized because of the rebrand?

Dawn: I’m working on an account with 160+ locations.  He called and said that he liked the look and that it conveyed a message they were in agreeance with.  160 locations?  I’ll ship that.

 

I’m also fortunate that our look is just damn cute.  Most companies that we share shelf space with are so GENERIC.

 

Treats for Chickens, after Brick House Branding and a packaging update

Treats for Chickens, after Brick House Branding and a packaging update

 

 

Lucky Break: How did Brick House Branding experience help shape your branding process?

Dawn: I was able to go through the whole process and leave no stone unturned.  Lela’s course is thorough and even pissed me off a few times because I had to REALLY look at how my behavior (changing things, getting off-brand, off -tone) was affecting consumer/buyer perception.

 

There are steps to a successful rebrand and BHB walks you down the path, pebble by pebble.

 

 

Lucky Break: What do you wish you had known at the beginning of the brand development process? What advice would you give to someone who’s getting ready to start the brand development process?

Dawn: I don’t have a “wish-I-would-have-known” but I do have advice (or rather a request) pleeeeze don’t compare your process to anyone else’s and do not compare your business to another.  This thinking is fatal to the creative process.

 

Jump in, give it your all and follow through. Launch your beautiful rebrand and be accountable for the end results of your brand and your business.

 

 

Thanks for catching up with us, Dawn. We can’ t wait to see what comes next for you and Treats for Chickens… We’re cheering you on!

 

If you’d like to build a stronger, smart brand in 2019, then I hope that you’ll consider joining me in the winter semester of Brick House Branding. This 9-week brand development mentorship dissects awesome brands and then helps you build your own, brick by brick, with me working right alongside you to cheer you on and ensure that you’re on the right track. Enrollment is now open through October 12!

 

#LBCWantsToKnow >> September 2018: Websites

LuckyBreak-LBCWantsToKnow-Websites

LuckyBreak-LBCWantsToKnow-Websites

 

Each month, I ask my Instagram community to join me in a focused, crowd-sourced discussion on a specific subject.  For the month of September, we rolled up our sleeves to chat about websites. Your own website is one of the most critical tools in your entrepreneurial toolboxes + I’m thrilled to see so many Lucky Break clients putting theirs to good use.

 

 

Which e-commerce platform do you use? What do you loathe or love about it?

THE LUCKY BREAK COMMUNITY SAID…

bburford:  at Bang Candy we have used many of the platforms you’ve mentioned and moved around for various reasons. Shortly after I joined the brand last year we started working with an incredible local brand called CoHub that brought all channels of our business together. I don’t know if it would work well for you, but for me it’s great because I’m talking to a support team that is 10-15 minutes away from our shop. It makes my job slightly easier to maintain.

horsefeathersgifts: We’ve used many different platforms and Shopify is by far my favorite. It’s so user friendly!

valerieoba: Shopify is simply amazing. So user friendly and so detailed at the same time!

alliedattilio: Love Squarespace!

normalsoap: We get tickled every time we get to tell our customers our website. Shopify has made this wonderful and it’s helped with direct sales at markets, getting great sales data and tracking inventory!

ebornbeauty: We use Big Commerce and love it… many things like reporting, integration with Square and Paypal, etc are included and you do not need to pay for additional apps. Their customer service is stellar and 24/7.

woodenheartdesigns: I’ve been an Etsy seller since 2012 with my personal website forwarding to my Etsy shop. After reading something you wrote about how important it was to have your own e-commerce site, I signed up for Shopify and have been teaching myself how to tweak it and now trying to increase traffic. I love how it’s coming together and have found it pretty easy to use…and if I didn’t know or understand how to do something it’s easy to find tutorials. Thanks for the nudge to get my own shop vs just Etsy!

shopmilked: From Wix, to Shopify! I love that Wix allowed me to tweak my site, and make it incredibly beautiful without the added fee for a theme. But ultimately, I moved to Shopify for the integrated customers accounts, shipping and reporting. I do dislike the fact that Shopify still doesn’t have certain features like store pickup, or customer reviews, or more free theme options.

bubblebabez: Big commerce here, too.

sheabath: Went from Etsy to Indiemade. Best decision I ever made!

bougiequaintrelle: BigCommerce. I like the ease of use. I loathe the fact if you want to make further customization, you lose tech support.

stellachroma: Started with Etsy, moved to Big Cartel, and am currently with Shopify. I’m loving it with no complaints!

grayzenacres: I’m a Shopify convert. Love the support and apps…not fond of their payment gateway. When I installed my bank processor, Shopify added a 2% processing fee, needless to say I uninstalled bank processor otherwise it’s the best!

zhibathandbody: I’ve been with Weebly for 10 or so years now. LOVE that so many cool features come with the free and paid accounts. Love that they listen to the users on adding new features. LOATHE that those features take so long to implement. LOATHE that they now seem to nickel and dime you on advanced features and services.

makermountainfabrics: I use Shopify and love it, mostly. I do NOT love their calculated shipping as it is way overcharging and I am losing a lot of sales over it right now and need to get it in line.

sumamsworld: I love Shopify for its one-stop-shop convenience, but the shipping charges are super huge lately (like triple the actual cost if I took it to the Post Office).

pillowcandyllc: We use Shopify. I made this decision after going through your linesheet/wholesale training. So glad I did!

 

MY THOUGHTS…

The answers above are pretty consistent with what I see reflected in my client base as a whole. Shopify is the most beloved platform among my roster of product-based brands. A distant second and third are Squarespace and Big Commerce.

 

I’m a big (unpaid) advocate of Shopify and recommend it almost universally. It’s not as easy to design as something like Wix, but the design capabilities- and (more importantly) the technical capabilities- leave platforms like Wix and Weebly in the dust. Shopify is fairly cost-effective, extremely robust, and highly adaptable.  If online wholesale ordering isn’t a primary aim of your business, then Squarespace and Big Commerce might be good options.

 

I wrote a detailed, two-part review of the most popular platforms a year or two ago and my opinion hasn’t changed much since then.  Check out Which E-commerce Platform is Right For You? and Which E-commerce Platform is right For You, Part 2. I can tell you this: when you update from Wix, Weebly, or WooCommerce to Shopify, you’re going to feel like upgraded from a Ford Focus to a Ferrari. You truly don’t know what type of functionality you’re missing (or how your current technology might be hamstringing your sales and operations) until you see how the other half lives.

 

PRO TIP: Many of my clients report that Shopify will throw in the real-time shipping for free if you agree to pre-pay the Shopify site fees for the first year. If that appeals to you, then reach out to them directly and sweet-talk your way into a deal!

 

Do you offer a “loyalty” program via your website? If so, what program do you use + would you recommend it?

THE LUCKY BREAK COMMUNITY SAID…

dorneenaturalbodyluxuries: I need to set up an actual program.

stellachroma: Interested to hear about this!

doubleclutched: I use smile.io on my site but no one uses it.

bobodesignstudio: I just saw smile.io is an integration with Privy which is what I use! I haven’t looked into it yet, but I’m curious.

priiacosmetics: We use a VIP points program. Customers earn 1 VIP point for every dollar they spend. 10 VIP points is equal to $1 in savings off of future purchases. Our clients LOVE our program!

 

MY THOUGHTS…

I L-O-V-E loyalty programs and it’s one of the things we dissect in Brick House Branding. Why? Because they encourage repeat customers. They can blissfully easy to manage thanks to new technology. And they can allow you to reward your best customers without getting into a pricing war with your wholesale stockists.  I adore a good win-win-win.

 

Big Commerce wrote a deliciously detailed blog about customer loyalty programs that’s absolutely worth a read. Shopify recently published a robust, data-driven blog that certainly makes the case for rewarding your customers while Smile.io dissects some popular loyalty programs to get at the heart of why they work. Speaking of Smile.io, I hear good things about their loyalty technology, which is compatible with Shopify, Shopify Plus, and Big Commerce. They offer a stripped-down, completely free version, too.

 

Loyalty programs need to be continually promoted in order for them to be successful. Tuck periodic reminders in your email marketing campaigns, add verbiage at checkout to invite customers to join, and feature the account login prominently on your website. Mention that program at least once per month on your social media, too. The effort can yield massive results.

 

One new evolution I’ve been keeping an eye on? Paid VIP memberships.  Check out what wildly popular shoe company Freshly Picked is doing with their new program, The Fringe.  Customers join for $10 a month (the plan can be cancelled at any time) and they enjoy: a $10 monthly store credit that doesn’t expire, 20% off everything sitewide, free shipping, and early access to new releases. Ca-ching!

 

Do you collect product reviews on your website? If so, which software do you use + would you recommend it?

THE LUCKY BREAK COMMUNITY SAID… 

bobodesignstudio: I do, but I struggle to get people to actually leave one! The one I have is an app from Shopify called “product reviews”… innovative name, I know.

herbanrootsllc: The product reviews app with Shopify is awesome! Customizable, automated emails after every purchase, free and paid options. I also send out a pretty printed piece with every order listing ways that customers can connect, including writing reviews.

halfpintnaturals: Yotpo app on Shopify.

urbanessencesalonspa: I have a hard time getting folks to actually leave a review. I use AmeriCommerce for my website and after a customer makes a purchase it sends out a review request in about 10 days. When I see customers out at vending event I ask them to leave a review and they always end up leaving the review on my Facebook page.

treats4chickens: We have used Yotpo for several years on a paid plan. I include small pre-printed note card letting people know they’re going to get an email asking for a review. I also select one review a month and send that person product freebies. It seems to be working quite well.

 

MY THOUGHTS…

Product reviews are increasingly powerful tools that play a large role in converting eCommerce browsers into eCommerce customers. They serve as powerful social proof that either ignites interest or throw a bucket of water on it, depending on what’s said about your product. If Amazon, Yelp, and Google have taught us anything, it’s that customers look before they leap.

 

I’m a firm believer that product reviews are an absolute *must* on any eCommerce site. As brand owners, we need to provide a platform for reviews, respond to reviews which are less-than-flattering, and actively invite our customers to participate in the process. The unboxing experience should proactively promote customer reviews.. a simple reminder in that key moment can make all the difference. And it’s much less intrusive then repeated post-purchase emails reminding customers that they’ve yet to read a review.

 

Interested in getting a product review program going? Here are a few of my favorite resources…

  • Need inspiration? Lucky Break Clients Leahlani Skincare and Osmia Organics both do a fantastic job of collecting and featuring customer reviews.
  • Yotpo is the third-party review app that I hear the most consistently good things about.
  • I recommend two books that have helped me both understand the importance of critical feedback and better navigate these tricky customer service waters. Check out Hug Your Haters and Zombie Loyalists.

 

 

What’s your #1 pet peeve when shopping from product-based websites? What one thing would you change about your website?

THE LUCKY BREAK COMMUNITY SAID… 

north.oak.apothcary: When I have to jump through too many hoops to get to the end.

bathedinglaze: I visited a website just yesterday to order a gift. The banner at the top of the page advertised free shipping. When I checked out, shipping was charged. Looking further into the page to see if I could contact someone, I came across their info page that had words spelled wrong and run-on sentences. It turned me off, and I left their site without ordering.

mistybluebotanicals: I hate having to click through too many pages to find what I am looking for.

theryssa: Zulily makes you sign up to just look around. I won’t do it on principle!

mysecretmusicbox: I really dislike having to enter my shipping address etc. more than once and having to click through more than one page to complete a purchase. If they could make the journey through those pages a little more entertaining or charming it would help a lot. Great food for thought!

 

MY THOUGHTS…

All the amen’s to these answers! Typos on websites don’t inspire confidence.  Missing contact information is the kiss of death for most shoppers. A lack of search functionality, fuzzy navigation, or illogical product categories are laborious and drain energy, slowing conversions except for the most committed of shoppers.

 

The checkout process, in particular, routinely drives potential buyers away. A few questions you can ask yourself to audit your own checkout process:

  • If the entire checkout process can’t be completed on one screen, is there a progress
    bar at the top of each checkout page so that buyers always know where they are in the process?
  • If a “free shipping over x dollars” incentive is offered, does the cart reflect how much more must be spent in order to meet the necessary minimum to score the incentive?
  • Can payments be completed on site or must they be sent off to a third party site like PayPal?
  • Are multiple payment options available?
  • Are customers able to check out without needing to create an account on the site?
  • Is there an option for hurried customers to copy their “billing address” information over to the “shipping address” field to save time?
  • Are any unnecessary main navigation links removed during the checkout process to keep the user moving forward with their purchase?

 

JOIN THE CONVERSATION

Be sure to stop by the Lucky Break Instagram, where every month we chat about all things business. I’d love to hear your thoughts and hope you’ll lend your voice. Search the #LBCWantstToKnow hashtag to weigh in! In October, we’re chatting about all things systems.