Are you wondering what happens to my Brick House Branding alumni post-graduation? What they do with the momentum and new-found knowledge? Curious about where they take their businesses in the year following all that hard work?
I’m back with another installment in my “Where Are They Now?” series and I’m doing-cartwheels-excited to show you the serious waves my BHB graduates are making!
SAY HELLO TO SARAH OF JAMES VINCENT DESIGN CO.
This week I’m thrilled to catch up with my Brick House Branding graduate Sarah of James Vincent Design Co.
Lucky Break: Why and when did you originally launch your company?
Sarah: I started my company in 2013 after the birth of my first child. I was not a fan of the clothing that was available for babies/children and decided to make my own. Several people told me that I should sell the things I was making for my daughter so I took my last $40 (hard times during that part of my life) and bought fabric, opened an Etsy store and when the first piece sold, I used the profit to buy double the fabric, and so on.
Lucky Break: At what point did you know it was time to further explore brand development?
Sarah: A friend of mine had introduced me to Lela Barker via Periscope and I would listen to her daily while I worked from my home studio. As a momprenuer I wanted to soak up all of the knowledge I could on how to build a better company, and Lela quickly became like a mentor to me. After hearing so many other people comment on how she helped them take their businesses to another level via branding I decided to take my tax return and jump on the Lela train. There were SO MANY other small shops popping up at this time and many were basically knocking off what I had been doing. It was breaking my heart as well as hurting my business. I knew I had to do something big to set my company apart from all of the knock offs. Lela made it clear to me that branding was the only way to do this.
Lucky Break: You didn’t necessarily undertake a “rebrand” in the traditional sense… there was no renaming of the company, no new logo, etc. Instead, we focused on refining your product collection, understanding what the brand is all about, and raising the bar on the product photography. How has that helped the brand?
Sarah: I started my company making rompers. As a small business, I needed money not only for my business but also to put food on the table, so when people would send me special requests to make custom pieces or “you should make this or that”, I would say “okay” to everything, and ended up overextending myself. I lost sight of what my brand was all about. Lela, via Brick House Branding, helped me get back in my lane, and take my company back to the bare bones of where it started and why my customer base fell in love with my company in the first place. I stopped trying to be everything to everyone and simplified my product collection.
Lela helped me narrow my scope & figure out what my story was. Through a LOT of research, I was able to locate a local photographer who was new to the area and whose photography gave me life. Thank the gods that she was willing to work with me and that we had a mutual love for each other’s talents. Her photography helped me take my brand to another level and set my brand so far apart from all of the copycat brands that I was being suffocated by at the time. Her photography style compliments my brand vision so well, I never would have guessed how much of a difference that would have made for James Vincent Design Co.