Live Events

Lucky Break is moving and shaking all over the world.  Occasionally I even shimmy right into your living room, but don’t worry: I only show up virtually and upon invitation. You can totally be in your pajamas and I'll never even know. These are the events on my calendar right now…

Central Soapers Workshop
When: March 22 + 23, 2014
Where: Overland Park, Kansas
Why: Because you want to play with some of the zaniest soapmakers on the planet. Don't let the good times fool you, though. There will be plenty of empire-building workshops and technique teaching going down in Kansas!
Cost: From $200 for 2 days of workshops (price increases to $250 as of January 1, 2014!)
Register here

From the CSW website: "Central Soapers Workshop is all about being a casual, fun, and laid back celebration of soapmaking. Loaded with awesome speakers, presentations, and more, attendees to CSW have the ability to grow and learn together in just two jam-packed days of awesomeness.

On Saturday, CSW attendees will have the choice of attending multiple workshops and demonstrations, as well as being able to make their own suds-worthy batch of soap in the Soap Lab. After all the intense learning during the day, attendees are invited to throw-down at the CSW 2014 After Party, where dinner will be served, games will be played, and all kinds of soap maker debauchery will take place. On Sunday, the fun will continue with even more workshops and demonstrations, more Soap Lab action, and of course, raffle prizes!"

I'll be teaching a 90-minute PR crash course entitled Romancing The Press. Ever wondered how itty bitty companies score those mega watt magazine mentions? If your prevailing media strategy has been to jump up and down, rabidly flailing your arms and praying that magazines and bloggers will eventually take notice, then have a glass of water and take a seat. Public relations isn’t about throwing everything you have at the wall and seeing what sticks. It’s about clarifying your story, refining your pitch, building a targeted media list, anticipating media requests and creating the tools necessary to satisfy those press inquiries at the speed of lightning. I'm teaching you hot to do just that at CSW2014. Come join me to earn your "PR badge" and start landing fab + free press!

Business Boot Camp: Savvy Strategies for Creative Businesses
When: April 26 + 27, 2014
Where: The Nova Studio in Point Richmond, CA (SF Bay area)
Why: Because you understand the value that 15 hours of action-packed, hands-on workshops will deliver to your burgeoning creative empire. Because you want to propel your business forward using the tips + strategies developed by someone who's been a full-time maker for the last decade, landing 1000+ wholesale accounts all over the globe. Whether you're creating ceramics, tea towels, sparkly earrings, greeting cards, handmade soap or plush toys, you're determined to succeed and you realize that building your network and investing in wisdom-infused education will take you further, faster. 
Cost: From $399 for 2 days of workshops (price increases to $449 as of January 31, 2014!); individual day passes are available
Register here

If you're ready to roll up your sleeves and get busy building your business empire, then there's no better place to be than The Nova Studio this April! I'm leading a series of workshops over 2 days which are designed to completely transform your business. We're covering a wide range of topics: from how to price and pitch your products to strategies for protecting your intellectual property, tips for garnering free press and innovative ways to build philanthropy into your business, this is a comprehensive curriculum that will yield results for creative entrepreneurs of all stripes. Join me in the gorgeous SF Bay area and let's infuse your business with energy + wisdom!

A sneak peek at the schedule is below. Putting on your thinking caps and get a good night's sleep, because we're going to hit the ground running...

Day 1: Saturday
9:00 am - 11:30 am: The Foundations of Wholesale Success: Product, Pricing & Process
11:30 am - 12:30 pm: Designing Your Playbook: Developing Your Wholesale Terms
12:30 pm - 1:30 pm: Break for Lunch
1:30 pm - 4:00 pm: The Art of the Pitch: How to Approach Wholesale Buyers
4:00 pm - 5:30: First, Do No Harm: Building Social Responsibility Into Your Business

Day 2: Sunday
9:00 am - 11:00 am: The Mechanics of Product Pricing: How to Accurately Price Products for Sale
11:30 am - 1:30 pm: An Introduction to Price-o-Matic: A Practical Pricing Workshop
1:30 pm - 2:30 pm: Break for Lunch
2:30 pm - 4:00 pm: Romancing the Press: Building a Media-Friendly Company
4:00 pm - 5:30 pm: Imitation is Not the Sincerest Form of Flattery: An Intellectual Property Primer

Business Boot Camp: Advanced Strategies for Beauty Entrepreneurs
When: May 3 + 4, 2014
Where: The Nova Studio in Point Richmond, CA (SF Bay area)
Why: Though you've established your beauty business, you're dreaming bigger than where you are today. Sales reps? Trade shows? National distribution networks? Your product on the shelves in Dubai? You know where you want to go, but no one seems to be illuminating the path that will get you there. Join me for 2 days of nuts + bolts workshops, infused with wisdom from my decade spent building an award-winning, internationally acclaimed beauty business. 
Cost: From $449 for 2 days of workshops (price increases to $499 as of January 31, 2014!); individual day passes are available
Register here

In my private consulting practice, I speak with beauty entrepreneurs each week who seem to be stuck in a rut. They've created cohesive, beautifully branded product collections. They may even have scored a few wholesale accounts. But then things seem to stall, my phone rings and they're on the other end with a "Now what?".  How do you take it to the next level? How does one create not just a part-time side gig but a full-scale, self-sustaining, economy-growing hustle? And why are they calling me? Because I happen to know. I've been doing that very thing for a solid decade and I've taken my zero-capital beauty line from the kitchen of my 800 square foot house to a 7,500 square foot workshop that cranks out an artisan beauty collection which is shipped to fantastically plush spas in Dubai and featured in splashy magazines in Italy. This boot camp encapsulates the strategies that took me from Point A to Point B. It teaches the techniques that few others are willing to discuss. Join me for 15 hours of success-infusing workshops that will teach you to look at your beauty business in a whole new way.

A sneak peek at the schedule is below. Put on a pot of coffee and sharpen your #2 pencils, because I'm playing for keeps at The Nova Studio!

Day 1: Saturday

9:00 am - 10:30 am: Anatomy of a Happy Stockist: Strategies of Creating Long-Lasting Relationships
10:30 am - 12:00 pm: Moving on Up: Scaling Production & Saving Time
12:00 pm - 1:00 pm: Break for Lunch
1:00 pm - 3:00 pm: Oh La La, I Want to be in Spas: How to Sell on the Spa Market
3:00 pm - 5:30 pm: Your Products Need a Passport: Selling Through International Distributors

Day 2: Sunday
9:00 am - 11:00 am: The Mechanics of Product Pricing: How to Accurately Price Products for Sale
11:00 am - 1:30 pm: An Introduction to Price-o-Matic: A Practical Pricing Workshop
1:30 pm - 2:30 pm: Break for Lunch
2:30 pm - 5:30 pm: Welcome to the Big Leagues: Sales Reps & Trade Shows

Handcrafted Soap & Cosmetics Guild Annual Conference
When: May 20-22, 2014
Where: Tucson, AZ
Why: You enjoy a good party as much as you enjoy learning the latest swirl technique, the hottest product trends and some sage business wisdom. You understand that cocktailing and world domination go hand-in-hand and several hundreds soapers in one ballroom sounds like your idea of a good time!
Cost: $469 if you register by December 2nd, $509 by December 28th and $549 thereafter
Register here

The Grand Dame of all soap conferences returns this year to the Southwest and sunny Tuscon isn't going to know what hit it when several hundred soapers converge for 3 days of workshops, networking and fun. The conference boasts a full slate of classes + speakers: everything from scaling production to transparent soapmaking and cosmetic chemistry to product packaging. I'll be leading a 90 minute workshop on product pricing, teaching makers how to get to the heart of their truce product costs and then use those figures to build a successful pricing model that works across a variety of distribution channels (retail, wholesale, sales reps, export,e tc.). If pricing your products sounds as exciting as a tooth extraction, then I double-dare you to come let me show you a good time. It doesn't have to be a painful process- promise!

Also, I'm hosting a half-day seminar on may 19th, the day before the official conference kickoff. For just $79, you and I and 29 of our closest friends will spend 4 solid hours exploring sales reps and trade shows. This comprehensive seminar is designed for personal care brands who are serious about success. The curriculum is being pulled from unit 5 of my uber-popular (and currently sold out!) LBU program. I've got slide shows galore and 20+ pages of handouts, including templates, worksheets and contract samples. I promise to get a good night's sleep and eat my bowl of Wheaties for breakfast so we can also enjoy a robust Q+A. Seats are limited and I encourage you to register early. Bring a #2 sharpened pencil, lots of paper and some serious stamina.

Speaking Engagements
I love to talk and I'm wicked good at it. I also like to travel, so speaking engagements offer a beautiful synergy near and dear to my heart. I welcome the opportunity to share my passion and wisdom with entrepreneurs at your next event. From roll-up your sleeves branding seminars to brass tacks b&b formulation workshops and keynote speeches that brim with energy and inspiration, consider inviting me to your next party. I'm a good time...promise!

I've been featured at cosmetic industry and entrepreneurial events throughout the United States, Europe and Africa. I'd love to meet you and your peeps next!  Click that red button below to tell me about your event + get the ball rolling.