A special release of just TEN early bird seats will become available on Friday, August 29th. This program sold out within 48 hours last time around, so I recommend acting quickly...

Are you interested in wholesale but hesitant to take the plunge because you’re unsure if your creative product can be scaled or priced in a way that entices wholesale buyers?

Are you craving a stronger product presentation + serious brand clarity?

Are you curious about what sparks the interest of the buyers who represent your favorite stores? What makes them sit up + take notice when reviewing new brands + collections?

Are you unsure about how to approach those buyers? Are you hesitant to approach them because you’re just not clear about the rules of engagement?

Are you interested in trade shows + working with sales reps but timid about getting started or terrified of losing your ass?

Are you landing amazing wholesale accounts, but becoming frustrated because you never hear from them again after delivering the first order, missing out on opportunities for lucrative reorders?

If so, then I’d be honored to welcome you into Lucky Break University’s “Secrets to Wholesale Success” program!

Secrets to Wholesale Success is my premier mentoring program...

...designed for beauty entrepreneurs, ceramic artists, stationery girls, jewelry makers, cupcake bakers and apparel designers who are ready to step up their game and crack the wholesale code. You'll evolve from "I have no idea what shopkeepers want" into an agile + armed wholesale artist in eight short weeks!



Lucky Break University’s “Secrets to Wholesale Success” program is an eight-week “how to wholesale” incubator designed especially for makers.

On the surface, it’s all about learning how to price + position + pitch your wares so you can get the goodness that you create out of the garage + onto the shelves. But really, it’s a program which infuses your empire with proven strategy + tactical thinking to build a solid business foundation beneath your creative offerings.

By the end of my “Secrets to Wholesale Success” program, you’ll understand how to…

1. Lock in your numbers so you know the accurate, inclusive product costs and understand your profit margins.

2. Clearly communicate your brand identity to your ideal customers.

3. Draft smart wholesale policies that both protect your business and attract wholesale buyers. And you’ll also know how to brilliantly and succinctly encapsulate those policies.

4. Connect with stores that are receptive to your brand and how to communicate with those buyers in a compelling way that leads to orders.

5. Design beautiful and effective line sheets and order forms that put critical information about your brand at the fingertips of the decision makers.

6. Identify, connect with and manage sales reps that will truly evangelize your brand.

7. Know if you’re ready to dive into the world of trade shows. If so, I’ll teach you how to pick the right shows, how much to budget, how to prepare, how to design an attractive and effective booth, even what to pack!

8. Build a knock-their-socks off customer service program which ensures that your wholesale buyers are smitten and that you net repeat orders again + again.

And best of all, you’ll enjoy a vibrant community of support.

Brand new this semester: LBU alumni enjoy an exclusive invitation to join my ongoing coaching program to continue learning + building their network with laser focus + accountability. Once you become an alum and hop into the coaching program, you'll enjoy: access to the LBU Virtual Classroom for as long as you’re a member, two monthly Office Hour calls so you can continue to get answers to the business queries burning deep within your soul, a private Facebook group with alumni from all five semesters LBU semesters where we connect + support + encourage, plus a special monthly project: we’ll implement select pieces of the LBU curriculum and focus on timely tasks to keep our businesses on track + growing. Oh, and one more thing: a monthly newsletter with press opportunities, alumni news + extra resources. Good stuff all the way around!


Over the last decade, I've landed my Bella Luccè products on the shelves of more than 1,200 spas + shops worldwide, from Los Angeles to Dubai and New York to Nairobi.

Wholesale business is the lifeblood of my multimillion dollar bath + body company and I’ve developed specialized techniques which catapulted Bella Luccè from a teeny tiny company producing products in my home kitchen to a thriving business with distributors around the globe and a savvy staff creating my proprietary b+b collection in our 7,500 square foot facility. Now, I'm sharing my secrets, strategies + techniques with creative businesses looking to get sertious traction in the wholesale marketplace so they can scale their companies + build sustainable brands.
“LBU isn't just for startups. The education, resources & worksheets have helped me rethink my business to achieve better productivity on all levels.”

You have a creative product you currently market (or if you have a creative product that's already in the development process).

You want to transform your “side hustle” into a thriving business that sustains you.

You’re committed to working hard. LBU is a phenomenal system, but it won’t work itself!

You’ve yearned for a community of support on your entrepreneurial journey.

You’ve longed for a mentor to guide you as you navigate the minefield of business.

You crave practical information + actionable advice.

Think LBU is just for the beauty industry? Certainly not. The curriculum is universally applicable to makers and the case studies included with the program analyze a variety of industries, including: housewares, textiles, products for children + paper goods.

I've welcomed photographers, stationery artists, apparel + accessory designers, bakers + ceramicists into the program with tremendous success. But don’t take it from me… read what my Spring 2014 Alumni are saying.

I recommend that you sit this one out if you’re in the ultra-early stages of product development. You needn't know precisely what your product launch will look like in fine detail, but this program isn't designed to help you determine the kind of products you'd like to launch. 

I also recommend taking a pass for now if you’re unable to commit 6-10 hours per week for two months in order to infuse your brand with wisdom + strategy. You should be aware that curriculum access is finite (8 weeks of active teaching + another 8 weeks to revisit every inch of the curriculum as a self-study journey), so this is not a "reserve it now and I'll get to it when I'm ready" sort of class. My students are people of action + we move through the coursework as a group.  The real magic happens when we work in unison, so please be ready to roll up your sleeves + get busy with an active community of serious entrepreneurs!

Finally, it's important to note that the program isn't designed for service-based businesses. But makers? Oh, yesss.

Enrollment in LBU is extremely limited, enabling me to answer your questions + come to know your brand intimately. You + I enjoy the opportunity to tailor this curriculum to your specific business and I’m rabidly dedicated to tag-teaming your way through the program. There are just 35 total seats available in the upcoming Winter Semester.

I understand how fantastically busy you must be, so I’ve designed LBU to fit conveniently into varied lifestyles + schedules:

Video Curriculum Modules + Expert Interviews are available 24/7 at the LBU Virtual Classroom, so you can learn at your own pace any time of day or night. One new unit + one new interview are released each week, enabling you to pace yourself as we move through the course.

• The schedule for all eights Office Hour Calls has already been published, months before the semester begins. I invite you to access the class syllabus + schedule… mark your calendar now + plan ahead to join us!

Office Hour Calls are recorded + uploaded to the LBU Virtual Classroom as MP3 files, so you can catch the action, even if you can’t join the live call. Download them to your iPod + replay them on the way to work (at that job that you won’t be keeping for much longer…)

• Did I mention 24/7 networking + question-asking + cheerleading at the private LBU Facebook? Seriously, my students barely sleep!

• The program includes two “Implementation Weeks” – an opportunity to pause + catch your breath + put into action all the awesome things you’ve been learning.


Tuition for the Winter Semester (which runs January 5, 2015 through February 27, 2015) is $999.

My hourly consulting rate is $195, but LBU students enjoy 20+ hours of video teaching, 12+ hours of group coaching by phone, more than 60 handouts, my Price-O-Matic software, daily support, access to a series of wisdom-filled Expert Interviews + a supportive community for a fraction of that cost with this program.

Because I want to put LBU within the reach of all makers, students may elect to spread the tuition cost into 3 monthly payments of $369 each, for a total of $1,107. The first payment of $369 is due when you reserve a seat + the two subsequent payments will be billed on Tuesday, November 4th and Tuesday, December 2nd. I'm making just 10 early bird seats available on August 29th at the special rate of $949, though the payment plan option is not available for these reservations.

Class sizes are small (just 35 students!) and space is extremely limited. That isn't a much-hyped, smoke + mirrors sort of number. When enrollment reaches that threshold, I close the books on enrollment. It took just 48 hours for that to happen in the last semester. True story!

The value of LBU far exceeds the cost. If we were to break down the value of each component, this is how it would look:

20 hours of detail, wisdom-filled teaching: $3,900 ($195 each)
12 hours of group coaching: $900 ($75 each)
More than 60 handouts: $1,500 ($25 each)
8 wisdom-filled Expert Interviews: $600 ($75 each)
A supportive community: Priceless!

Grand total? $6,900... that's the real value of LBU. I pinkie-promise that's not an inflated figure nor a number I pulled out of thin air! Beacuse it's taught in a small group setting, I can offer this intimate + comprehensive program at a fraction of what it would cost to deliver the information one-on-one. If you fully participate in the program but reach the end and feel as though it hasn't delivered every promised penny of value, then I invite you to reach out to me personally. This is top-caliber teaching + I unequivocally stand behind it.

Please note that my Price-O-Matic software system is required for participation in LBU. Already have a copy? Fantastic. Don't yet have your hands on the best product pricing tool in the Universe? No worries. We'll get you squared away after registration... and at a very special price, too. Price-O-Matic is just $99 for LBU students. 

“This is one of the most valuable investments I’ve made in myself. Not just in my business, but in my whole person.”


          ... to quit your day job and pursue your dreams?
        ... to build the business you’ve been imagining?
        ... to make money rather than just keeping busy?
        ... to find your people and build your community?
        ... to simultaneously make art + make a living?

If so, then LBU is ready for you!



Every last desk reserved for the Summer 2014 semester was claimed within 48 hours of opening enrollment! The program will run again in January of 2015 and registration will open in October of this year. A very select number of specially-priced “early bird” seats will be released on Friday, August 29th. I’d love to reserve a seat just for you! Hop on my mailing list to receive advance notification of open enrollment, so you can be at the front of the line for a seat. In the meantime, come say “hello” on Facebook!
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Reviewed by staceematheson
staceematheson bought "LBU: Secrets To Wholesale Success" on our website
08/27/2014 - 12:21:56 PM
Thank Goodness I Took This Course!
I'm so glad that this course came across my path while I'm in the early stages of developing my brand. While I couldn't complete every single exercise as we came to it, because I just wasn't there yet, each module has provided me tremendous insight and a whopper of a road map that will guide me through everything I need to do as I get to the next step in the process. I'm 100% confident that when I finally do launch my wholesale program, I'll have everything I need to be successful. Lela does an absolutely amazing job at providing an in-depth, well-rounded, interesting, and easy to follow program - I'm incredibly impressed. I have no doubt that having taken this course will save me thousands of dollars and many, many hours worth of mistakes, so it is worth every single dime from a practical standpoint. The interactions with the other makers in the class has been wonderful also. I HIGHLY recommend this course to anyone who is serious about conquering the world of wholesale - you'll be so glad you did.
Reviewed by Hennasooq
Hennasooq bought "LBU: Secrets To Wholesale Success" on our website
08/27/2014 - 12:18:41 PM
Above & Beyond
From new businesses to established businesses this course is absolutely a stunner!
I felt like I had a good hold on our business, but there was actually so much more out there! I love the fact that now I'm so revved up and excited to get to that next level and to just be an awesome business owner.

I've learned so much! It's amazing! I just love this course.
It's opens the door for so much more, and goes above and beyond my expectations.

Thank you Lela for being so generous, wonderful and YOU :)

Love, Khadija
Reviewed by JaymeBarrett
JaymeBarrett bought "LBU: Secrets To Wholesale Success" on our website
08/27/2014 - 12:12:50 PM
Secrets to Wholesale Success is a "MUST" for Women Entrepreneurs!
Lela is a wholesale goddess! She delivers on her promise for sharing all the most important information you need to take your wholesale business to the next level. The coursework is replete with real world examples, expert interviews and the nuts and bolts of wholesaling. The worksheets are priceless and her upbeat personality makes everything feel do-able. She's truly a pleasure to learn from. If you're a woman on a mission, get ready to go on a wholesale ride with Lela Barker! -Jayme Barrett, Founder www.zweenabodycare.com
Reviewed by atlasrelo
atlasrelo bought "LBU: Secrets To Wholesale Success" on our website
08/27/2014 - 12:10:09 PM
Best Class So Far in the Lucky Break Consulting Program
It's a really thorough program. She's not kidding when she says to clear your schedule. I STAYED enthralled, waiting with baited breath for the next video. I'm so glad I took this class, even more thankful that Lela makes it available. A lot of info I thought I might already know because Bill does trade shows with his moving business, but his view has always been from the dredge side of trade shows. This is the VENDOR side and well worth every penny I paid and more. I've learned so much it's incredible. Everything is laid bare and open for discussion. There are line sheets, Business sheets, Website, Facebook, Word Press, etc, etc, tutorials and examples galore. She even includes referrals so you won't have to spend precious time searching for someone to do a great job and they ALREADY know what you're looking for so it's a no brainer. Then there's Price O Matic, which that alone is worth the ticket. The list just goes on and on. You will just have to take the class and see for yourself. You will be dazzled and amazed weekly. There is a call in Q&A on Fridays. EVERY question you can think of is answered in concise, easy to understand answers, complete with examples. And then there's the Alumni~ An awesome group of friends you will cherish forever. Take it~ don't be stupid~ Just Take It! Trust me.
Reviewed by everythinglittlemiss
everythinglittlemiss bought "LBU: Secrets To Wholesale Success" on our website
08/27/2014 - 08:15:16 PM
Hard work, but really fun!
I can't believe the level of dedication Lela puts into this program. She's gone far above and beyond anything I ever expected. Each week she lays out the coursework so thoughtfully and thoroughly. In addition, she's created a welcoming community for all of the students - a place where it feels safe to share work in progress and ask really personal business questions and receive helpful and encouraging feedback. I'm so glad I've had the opportunity to grow with other entrepreneurial women and to get to know Lela! One more thing: this course is hard work if you want to get anything out of it, but it's so fun to feel empowered!
Reviewed by LisaB
LisaB bought "LBU: Secrets To Wholesale Success" on our website
08/27/2014 - 04:05:21 PM
Waaay more than just a course on wholesaling!
Lela's course has been by far the best investment I've made in my business!

And, while the focus is on wholesale, Lela delivers so much more! She teaches important, foundational principles that are absolutely crucial in order to run a successful business.

This is an intensive and thorough course. You understand right away that Lela takes it very seriously. She wants you to get all you can out of it. You really feel that you are being taken under her wing and mentored by someone who has walked this road before you.

One of the awesome benefits is meeting all of the wonderful people taking the course with me. It is so important to be part of a supportive community of those taking the same journey!

I am SO glad that I had the opportunity to take this course! I feel energized, encouraged and inspired to really go for it and take my business to the next level!

Thank you, Lela! You truly are an inspiration and an amazing person!

(Hey - anyone who jumps out of a plane to de-stress once in a while has to be amazing, right?)
Reviewed by juneplum
juneplum bought "LBU: Secrets To Wholesale Success" on our website
08/27/2014 - 02:04:20 PM
Just a beginner? Come on in!
If you are literally just starting your business and you're thinking about taking this course but then bookmark this site and leave thinking you'll sign up when you're more established, noooooo! That would be one of the worse business decisions you could ever make. :)
As a "newbie", the LBU program takes your hand and walks with you along all the thorny paths to getting your business where it needs to be so that you can confidently and successfully dive right into the world of wholesale. The program literally maps everything out for you and most importantly, equips you with so many tools I promise you will not find anywhere else.
I'm just starting out in my business and taking this course has been one of the best investments, if not, THE best investment I've made.
Reviewed by lostcreek
lostcreek bought "LBU: Secrets To Wholesale Success" on our website
08/27/2014 - 01:24:20 PM
So worth it!
I am on my last week of LBU! I have to admit that I am a bit sad. I have so loved this program!! All the learning, all the friendships formed, all the giant leaps forward in my business! Lela knows what she is doing, and she teaches so much more than how to wholesale. I can not recommend LBU enough!

Suzanne Seagren
Lost Creek Soaps
Reviewed by Debbier0412
05/24/2013 - 12:23:24 PM
Lucky to Have This Opportunity!
Lucky Break University has changed my world. Lela Barker is an excellent teacher with a heart of gold. Her willingness to share all that she's learned since starting Bella Lucce is worth far more than the price of admission. Secrets to Wholesale Success has armed me with the tools to take my business to new levels. I've learned that it takes more than 'a lucky break' to have a successful business. Lela's course taught me how to work smarter, not harder, to achieve my wildest aspirations.

Debbie Richards
Big Fat Soap
Reviewed by teejlp
05/24/2013 - 11:02:49 AM
Lela Barker's, Lucky Break UnLBU's Secrets to Wholesale Success Course
I can NOT express how much this course has helped with my business and my planning for the future. I've been in business for over 11 years and have been doing mostly wholesale but always felt a little lost in the details. Taking the "Secrets to Wholesale Success" was so full of information that I now feel like I have the correct tools to market my business effectively instead of "guessing" or "winging" it. I have taken many online courses and read articles/ebooks over the years but nothing is as detailed and full of applicable information that I immediately put into use. I'm rethinking my business from a more knowledgeable standpoint now and feel re-energized. Often we feel alone at times running our business and often wonder if you're doing it right or if it can be done better. The answer is yes! And Lela gives you the tools plus so much more that I didn't even know I needed! If you already have wholesale accounts and already have been running your business, this course is a definite boost for you too. This isn't about "starting your business" only, it's a BUSINESS GUIDE to profitability, to costing your products correctly and also how to market to wholesale customers and to buyers. I can't wait for the next course from LBU as I'll be the first to sign up again!!
Reviewed by sledbett
05/24/2013 - 07:57:23 PM
LBU Secrets to Wholesale Success
I highly recommend Lucky Break University's Secrets to Wholesale Success course. I gained the knowledge and confidence to move my business forward into the wholesale arena. The concepts, tips, tools and expert advice provided by Lela and her panel of guest speakers exceeded my expectations. Lela is thoroughly committed to her students, and it shows in the exceptional quality of this class. Being able to network and build community with the other students was also very informative and encouraging. An overall excellent experience!

Starla Ledbetter
Roo Ranch Goat's Milk Soap
Reviewed by tehachabee
04/22/2014 - 09:28:51 AM
This program is a game changer.
This investment completely changed the way I thought about doing business. I own a small local bath and body company and when I invested in this business last year, I could have never anticipated the amount of growth I would experience in my business after implementing the strategies that Lela taught.
Now, a year later, I'm in a very different place with my business. I got 3 more wholesale accounts for Tehacha-Bee Farm in just the last month, and I was thinking about how last year this time I knew so little about what the heck I was doing. I would have had no idea what to do if I had an honest-to-goodness inquiry about wholesaling my product! Now I can send them line sheets and order forms, am clear on my terms, and have a system for following up with them and making sure they're taken care of...as well as planning for my own growth. I'll always be so grateful for this program and will sing its praises from the rooftops to any growing entrepreneur that I meet.
Reviewed by celticcomplexion
04/16/2014 - 10:15:14 PM
Saved Me Thousands of Dollars in Mistakes
The saying "you don't know what you don't know" certainly applies here. I was on the fence before taking this course, thinking I knew it all (because I spent 10+ years in high-end retail).. so I knew I would get *something* valuable, BUT... this class oh-so-humbled me and I have to say looking back, it has saved me thousands of dollars in mistakes I would have made (if I hadn't taken the course). Lela's style is down-to-earth and she doesn't leave anything out.. the good, the bad and the ugly. Her own stories of failures and successes were such amazing learning tools. One of the most surprising things I gained from this class was the camaraderie I now share with the other students. It's a bond that will last a lifetime. I now know I am not alone in my fears and that no dream is too big!
Reviewed by outlawsoaps
04/16/2014 - 05:38:38 PM
The best investment I've made in myself and my business
This course was soooooo worth it. Almost immediately, I was changing my business -- refining it to be better and more true to our brand. We re-did our photos with an eye towards catalog-readiness, re-did our line sheets, created a wholesaler portal, got accepted to Unique LA (a prestigious juried show), learned how to create leads and talk to stockists (retailers), and so much more. We have had dozens of compliments, several hundred dollars in orders (and I'm sure there are more to come), and have built our credibility among retailers.

I think of all the potential pitfalls that I was able to sidestep because of this class... all those tears and expensive mistakes and burned bridges that I didn't have to go through... it's SO WORTH IT.

Not only that, I made friends with dynamic, creative, interesting, driven, inspirational, honest, helpful peers.

I can't recommend this class enough. These are lessons that you couldn't learn for free if you scoured every blog in the world... and it's all right here in one handy class.

Plus, Lela is amazing. Like, truly amazing. There are kinda not words for how amazing she is.
Reviewed by lynnelko
04/15/2014 - 12:26:39 PM
What you don't know you don't know!
That sums up this course for me. I thought we were doing okay... plugging along doing our thing, living in the isolation of a maker doing their best to build a business. I signed up for this course for the last week's lesson on scaling, thinking that what I really needed to learn was how to better scale our business. Gob-smacked at the first week's lesson about what I didn't know I didn't know! Where I thought we were solid, I was rocked to our core. From reassessing our brand (which we were solid on using, but didn't really express who we are - imagine?!?) to re-evaluating our product offering and who our target customer is. No, who that person really is, not just who I think it kind of is - put a face on it! Exercises, exercises, exercises. You work through each lesson and apply laser focus on how it applies to your business. I will be working the course for the next six months (at least) applying it to our business. One word: transformational. So, you think you know your business? Really? Really?? Push up the sleeves on you lab coat and find out. {Silk boxing gloves. I think that what Lela the coach, teacher, mentor, kickbutt entrepreneur wears. She beats the fluff out of your business, but somehow it feels good? And that, in and of itself, is pretty remarkable.}

Lynn Elko
Emma's Friends Soaps & Lotions
Reviewed by jodiekoehn
04/15/2014 - 02:51:06 PM
LBU has changed my businesses future!
I could not wait to get into class, and yes, it exceeded all my expectations. The tools, expert advise, resources and worksheets are clear, concise and compelling. I have a awesome peer group to boot, they are always so helpful and giving. Lela Barker and her staff are the best! The whole experience has been exciting and wonderful!
Reviewed by jvaala
04/14/2014 - 11:45:29 PM
LBU is a NO BRAINER for anyone who wants to excel in Wholesale!
I don't think I would be able to adequately express just HOW MUCH value this course has been to me. I feel blessed to have met Lela Barker and am blown away by just how much of herself she dedicates to her students and this course. I transformed from an absolute novice with no idea about the wholesale market to someone with unbelievable confidence and professionalism rearing to build my wholesale empire in just a couple of months.

The material has been well structured to move in the most wonderfully logical sequence....it takes you from the most basic foundations all the way to running a very successful empire. The information provided is also really detailed with lots of handouts and resources but still easy to comprehend and act upon. I totally loved the module on building my brand and also learning to work with sales reps. The module on different payment methods was invaluable.

Last but definitely not the least is the amazing community that Lela manages to build around the course. With only 25 students at a time, the kind of relationships you build is invaluable. I was the only jeweler in my batch, but Lela always went an extra step to include me and my business in her teachings to keep the information relevant to me too. I cannot thank her enough for it :)

For anyone who is struggling with establishing a wholesale business, and even if you are already well established... believe me when I say that this is absolutely the BEST investment you can make to take your business to the next level.

Karpagam Gobalakrishna
Reviewed by sparklefly
04/14/2014 - 11:39:58 PM
So Much More Than I Expected
This class was so much more than I had ever expected and I expected A LOT! I would have been pleasantly satisfied with the attention to every detail Lela Barker puts into every single second of her training and the motivational "mamma bear" way in which she approaches her course. I would have walked away fully prepared with the easy to follow and well thought out handouts, videos and expert interviews. What I didn't expect was the support, community and invaluable friendships created through this course that continues well after. If you are SERIOUS about taking it to the next level, I highly recommend this experience.
Reviewed by joanmorais
04/12/2013 - 03:03:59 PM
I highly recommend Lela Barker's, Lucky Break University, Secrets to Wholesale Success Course. Lela shares exceptional tools to assist in product wholesale and retail pricing; a crucial and fundamental aspect in business. The information she shares on website, branding, marketing and wholesaling is well worth its weight in gold. Lela also sets up a community platform for the students including herself to connect with each other and a go to place for additional support. This course is an exceptional value and worth ten times its cost.

Joan Morais