If you're a maker or creative entrepreneur wanting to learn how to wholesale your products, then you've come to the right place. If you've been hustling that side gig and dreaming of the day that you can quit your "day job" and finally build your empire, then I've been saving a seat for you in LBU!

Over the last decade, I've landed my Bella Luccè products on the shelves of more than 1,000 spas and boutiques, from Los Angeles to Dubai and New York to Nairobi. Wholesale business is the lifeblood of my multi-million dollar bath and body company and I’ve developed specialized techniques which catapulted Bella Lucce from a teeny tiny company producing products in my home kitchen to a thriving business with distributors around the globe and a savvy staff creating my proprietary b+b collection in our 7,500 square foot facility. Now, I'm sharing my secrets, tips & techniques with creative businesses looking to make a BIG splash in the world of wholesale.

Secrets to Wholesale Success is my premier mentoring program, designed for beauty entrepreneurs, ceramic artists, stationary girls, jewelry makers, cupcake bakers and apparel designers who are ready to step up their game and crack the wholesale code. Over the course of seven short weeks, we'll work together to transform your business.  You'll evolve from "I have no idea what shopkeepers want" into an agile + armed wholesale artist. You'll be the talk of your next networking event and the envy of your entrepreneurial peers!

10 Hours of Video Curriculum
Log into the LBU classrom each Monday to enjoy instant digital delivery of a new unit of study. I've harnessed my decade of experience as a maker and creative entrepreneur to build this program and the wisdom shared has been hard-won.  I've enjoyed tremendous success and a few massive failures and I intimately share all of that experience with LBU students in a layered, uniquely organized curriculum that builds from one week to the next. Curriculum is delivered via HD video and audio, so you both see and hear the material. When we talk about gorgeous product photography, brilliantly designed trade show booths and effective branding, you'll be provided with a treasure chest brimming with examples.

6 Expert Interviews
Wednesdays herald the arrival of a fresh interview each week, designed to drill deeper into one facet or another of our curriculum.  Meet web developers, branding specialists, business strategists and entrepreneurs who have been in your shoes. You'll have the opportunity to tap six brains to derive six times the benefit.  Oh, I do love that math! 

7 "Office Hour" Calls
We gather each Friday for ninety minutes of Q+A and roundtable discussions. Together, we review coursework, personalize curriculum, share resources and build community. All totaled, students have access to more than ten hours of group coaching and consulting. No question about wholesale is off-limits and these discussions are packed with wisdom and advice. 

Dozens of Printer-Friendly Handouts
No mindless mimeograph worksheets allowed! These smartly-designed handouts organize your thoughts, massage and tailor the curriculum and guide you through a thought-provoking series of exercises to build your unique wholesale program. On your very first day of class, I'll hand over resource lists, databases, contracts, marketing materials, templates and checklists galore.

24/7 Support + Community
One of the most celebrated components of LBU is the community that’s forged among students. Entrepreneurship is often a lonely path, but LBU students connect daily at our private Facebook group to share resources, cheer each other on, brainstorm and lend advice. The inaugural session of LBU logged more than 400 posts and 2,000 comments in the first six weeks of the program, all within a "circle of trust" that's carried forward long after my graduation gifts have been delivered. I keep class sizes small to foster that community and ensure that each student receives personalized attention.

Price-O-Matic Software
You can't possibly succeed in the wholesale market without having a firm grip on product costs and overhead expenses. My Price-O-Matic software takes the guesswork out of product pricing and crunches those pesky numbers for you, to develop a pricing strategy that ensures profitability.  The software is accompanied by a 60 minute video workshop to help you master the fundamentals of pricing, along with a video tutorial of the software itself. This program alone sells for $149, but LBU students receive it as part of their Week 1 curriculum.

6 Behind-The-Scenes Case Studies
I've sweet-talked six of my entrepreneurial friends into sharing their top-secret wholesale information with LBU students. I've developed their wholesale catalogs, order forms and linesheets into case studies to highlight best practices that serve as a launching pad as you create your own marketing materials. LBU students coo over these case studies and praise them as priceless tools that bring together all the essential elements of effective branding and marketing.

Presents + Surprises
Who doesn't love gifts? Each LBU student receives a copy of my book upon enrollment and a special gift upon graduation.  I can't tell you what it is, but I can tell you that I'm one hell of a shopper!

I realize how fantastically busy we all are, so I’ve designed LBU to fit conveniently into lifestyles + schedules:

• Video Curriculum Units and Expert Interviews are available 24/7 at the LBU classroom, so you can learn at your own pace any time of day or night. One new unit and one new interview are released each week, enabling us to pace ourselves as we move through the course.

• The schedule for all seven Office Hour Calls is released one month before the semester begins, so you can plan ahead and join us on as many calls as you like.

• Office Hour Calls are recorded and uploaded to the LBU classroom as mp3’s, so you can catch the action, even if you can’t join the live call. Download them to your iPod and replay them on the way to work (at that job that you won’t be keeping for much longer…)

• Did I mention 24/7 networking and question-asking at the private LBU Facebook? Seriously, these people barely sleep!

• Week four is our “Implementation Week” – a week to rest + catch up on the first half of the course.  We’ll still gather for Office Hours, so dive in, gather your queries and meet me on Friday for a spirited Q+A. 

You have a creative product you currently market or if you have a creative product developed and ready to bring to market.

You want to transform your “side hustle” into a thriving business that sustains you.

You’re committed to working hard. LBU is a phenomenal system, but it won’t work itself!

You’ve yearned for a community of support on your entrepreneurial journey.

You’ve longed for a mentor to guide you as you navigate your business.

You crave practical information + actionable advice.

I recommend that you sit this one out if you’re in the very early stages of product development or if you’re unable to commit 5 hours per week for seven consecutive weeks in order to grow your business on a massive scale.

LBU tuition for the Summer 2013 semester is $849. While that represents a substantial investment in your business, the wealth of information, personal mentoring, resource sharing and community support offered in LBU far outweighs that cost. It took ten years in the entrepreneurial trenches to glean this wisdom and I’ve dedicated more 600 hours to the creation of the LBU program.

My hourly consulting rate is $195, but LBU students enjoy 10 hours of teaching, 10 hours of group coaching + consulting, dozens of worksheets, my Price-O-Matic software, daily support, a team of experts and a supportive community for just $849.  LBU students may also take advantage of a payment plan in order to make the program as widely accessible as possible.

I want to provide an opportunity for everyone to participate in LBU, so I'm making a payment plan available as well. You may elect to spread the tuition cost over 3 payments of $299 (for a total of  each $897). Just one payment of $299 at the time of registration will secure a seat and get you started.  Subsequent payments will be charged to your card on file during the second weeks of June and July.

Class sizes are small and space is extremely limited. My spring semester sold out in just 5 days and more than half of the seats in the Summer 2013 program have already been claimed by those on the waiting list. Claim your seat and let's work together to grow your business into a sustainable empire!

... to quit your day job and pursue your dreams?
... to build the life you’ve been imagining?
... to make money rather than just keep busy?
... to find your people and build your community?
... to simultaneously make art and make a living?

If so, then LBU is ready for you!