Are you interested in wholesale but hesitant to take the plunge because you’re unsure if your creative product can be scaled or priced in a way that entices wholesale buyers?

Are you craving a stronger product presentation + serious brand clarity?

Are you curious about what sparks the interest of the buyers who represent your favorite stores? What makes them sit up + take notice when reviewing new brands + collections?

Are you unsure about how to approach those buyers? Are you hesitant to approach them because you’re just not clear about the rules of engagement?

Are you interested in trade shows + working with sales reps but timid about getting started or terrified of losing your ass?

Are you landing amazing wholesale accounts, but becoming frustrated because you never hear from them again after delivering the first order, missing out on opportunities for lucrative reorders?

If so, then I’d be honored to welcome you into Lucky Break University’s “Secrets to Wholesale Success” program!

Secrets to Wholesale Success is my premier mentoring program...

...designed for beauty entrepreneurs, ceramic artists, stationery girls, jewelry makers, cupcake bakers and apparel designers who are ready to step up their game and crack the wholesale code. You'll evolve from "I have no idea what shopkeepers want" into an agile + armed wholesale artist in eight short weeks!



Lucky Break University’s “Secrets to Wholesale Success” program is an eight-week “how to wholesale” incubator designed especially for makers.

On the surface, it’s all about learning how to price + position + pitch your wares so you can get the goodness that you create out of the garage + onto the shelves. But really, it’s a program which infuses your empire with proven strategy + tactical thinking to build a solid business foundation beneath your creative offerings.

By the end of my “Secrets to Wholesale Success” program, you’ll understand how to…

1. Lock in your numbers so you know the accurate, inclusive product costs and understand your profit margins.

2. Clearly communicate your brand identity to your ideal customers.

3. Draft smart wholesale policies that both protect your business and attract wholesale buyers. And you’ll also know how to brilliantly and succinctly encapsulate those policies.

4. Connect with stores that are receptive to your brand and how to communicate with those buyers in a compelling way that leads to orders.

5. Design beautiful and effective line sheets and order forms that put critical information about your brand at the fingertips of the decision makers.

6. Identify, connect with and manage sales reps that will truly evangelize your brand.

7. Know if you’re ready to dive into the world of trade shows. If so, I’ll teach you how to pick the right shows, how much to budget, how to prepare, how to design an attractive and effective booth, even what to pack!

8. Build a knock-their-socks off customer service program which ensures that your wholesale buyers are smitten and that you net repeat orders again and again.

And best of all, you’ll have access to a vibrant community of support.

Over the last decade, I've landed my Bella Luccè products on the shelves of more than 1,200 spas and shops worldwide, from Los Angeles to Dubai and New York to Nairobi.

Wholesale business is the lifeblood of my multimillion dollar bath + body company and I’ve developed specialized techniques which catapulted Bella Luccè from a teeny tiny company producing products in my home kitchen to a thriving business with distributors around the globe and a savvy staff creating my proprietary b+b collection in our 7,500 square foot facility. Now, I'm sharing my secrets, strategies + techniques with creative businesses looking to make a BIG splash in the world of wholesale.
“LBU isn't just for startups. The education, resources & worksheets have helped me rethink my business to achieve better productivity on all levels.”

You have a creative product you currently market (or if you have a creative product developed + ready to bring to market).

You want to transform your “side hustle” into a thriving business that sustains you.

You’re committed to working hard. LBU is a phenomenal system, but it won’t work itself!

You’ve yearned for a community of support on your entrepreneurial journey.

You’ve longed for a mentor to guide you as you navigate your business.

You crave practical information + actionable advice.

Think LBU is just for the beauty industry? Certainly not. The curriculum is universally applicable to makers and the case studies included with the program analyze a variety of industries, including: housewares, textiles, products for children + paper goods.

I've welcomed photographers, stationery artists, apparel + accessory designers, bakers + ceramicists into the program with tremendous success. But don’t take it from me… read what my Spring 2014 Alumni are saying.

Enrollment in LBU is extremely limited, enabling each student to receive individual attention. You + I enjoy the opportunity to tailor this curriculum to your specific business and I’m rabidly dedicated to tag-teaming your way through the program.

I recommend that you sit this one out if you’re in the very early stages of product development or if you’re unable to commit 5-10 hours per week for two months in order to infuse your brand with wisdom + strategy. It's important to note that the program isn't designed for service-based businesses. But makers? Oh, yesss.


I understand how fantastically busy you must be, so I’ve designed LBU to fit conveniently into varied lifestyles + schedules:

• Video Curriculum Units + Expert Interviews are available 24/7 at the LBU Virtual Classroom, so you can learn at your own pace any time of day or night. One new unit + one new interview are released each week, enabling us to pace ourselves as we move through the course.

• The schedule for all eights Office Hour Calls has already been published, months before the semester begins. I invite you to access the class syllabus + schedule… mark your calendar now + plan ahead to join us!

Office Hour Calls are recorded + uploaded to the LBU Virtual Classroom as mp3’s, so you can catch the action, even if you can’t join the live call. Download them to your iPod + replay them on the way to work (at that job that you won’t be keeping for much longer…)

• Did I mention 24/7 networking + question-asking + cheerleading at the private LBU Facebook? Seriously, these people barely sleep!

• The program includes two “Implementation Weeks” – an opportunity to pause + catch our breath + put into action all the awesome things we’ve been learning.


Tuition for the summer 2014 semester is $999.

My hourly consulting rate is $195, but LBU students enjoy 15 hours of teaching, 12 hours of group coaching, more than 50 handouts, my Price-O-Matic software, daily support, access to a series of wisdom-filled Expert Interviews + a supportive community for a fraction of that cost with this program.

Because I want to extend an opportunity for everyone to participate in LBU, students may elect to spread the tuition cost into 3 monthly payments of $349 each, for a total of $1047. The first payment of $349 is due when you reserve your seat + the two subsequent payments will be billed on Wednesday, May 21st + Wednesday, June 25th.

Class sizes are small (just 30 students!) and space is extremely limited.

The value of LBU far exceeds the cost. If we were to break down the value of each component, this is how it would look:

15 hours of teaching: $2,925 ($195 each)
12 hours of group coaching: $900 ($75 each)
More than 50 handouts: $1,000 ($20 each)
My Price-O-Matic software: $149
8 wisdom-filled Expert Interviews: $600 ($75 each)
A supportive community: Priceless!

Grand total? $5,574... that's the real value of LBU. I pinkie-promise that's not an inflated figure nor a number I pulled out of thin air! Beacuse it's taught in a small group setting, I can offer this intimate + comprehensive program at a fraction of what it would cost to deliver the information one-on-one. If you fully participate in the program but reach the end and feel as though it hasn't delivered every promised penny of value, then I invite you to reach out to me personally. This is top-caliber teaching + I unequivocally stand behind it. 

“This is one of the most valuable investments I’ve made in myself. Not just in my business, but in my whole person.”


          ... to quit your day job and pursue your dreams?
        ... to build the business you’ve been imagining?
        ... to make money rather than just keeping busy?
        ... to find your people and build your community?
        ... to simultaneously make art + make a living?

If so, then LBU is ready for you!



Every last desk reserved for the Summer 2014 semester was claimed within 48 hours of opening enrollment! The program will run again in January of 2015 and registration will open in October of this year. I'd love to reserve a seat just for you. Hop on my mailing list to receive advance notification of open enrollment, so you can be at the front of the line for a seat. In the meantime, come say “hello” on Facebook!
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Reviewed by Debbier0412
05/24/2013 - 12:23:24 PM
Lucky to Have This Opportunity!
Lucky Break University has changed my world. Lela Barker is an excellent teacher with a heart of gold. Her willingness to share all that she's learned since starting Bella Lucce is worth far more than the price of admission. Secrets to Wholesale Success has armed me with the tools to take my business to new levels. I've learned that it takes more than 'a lucky break' to have a successful business. Lela's course taught me how to work smarter, not harder, to achieve my wildest aspirations.

Debbie Richards
Big Fat Soap
Reviewed by teejlp
05/24/2013 - 11:02:49 AM
Lela Barker's, Lucky Break UnLBU's Secrets to Wholesale Success Course
I can NOT express how much this course has helped with my business and my planning for the future. I've been in business for over 11 years and have been doing mostly wholesale but always felt a little lost in the details. Taking the "Secrets to Wholesale Success" was so full of information that I now feel like I have the correct tools to market my business effectively instead of "guessing" or "winging" it. I have taken many online courses and read articles/ebooks over the years but nothing is as detailed and full of applicable information that I immediately put into use. I'm rethinking my business from a more knowledgeable standpoint now and feel re-energized. Often we feel alone at times running our business and often wonder if you're doing it right or if it can be done better. The answer is yes! And Lela gives you the tools plus so much more that I didn't even know I needed! If you already have wholesale accounts and already have been running your business, this course is a definite boost for you too. This isn't about "starting your business" only, it's a BUSINESS GUIDE to profitability, to costing your products correctly and also how to market to wholesale customers and to buyers. I can't wait for the next course from LBU as I'll be the first to sign up again!!
Reviewed by sledbett
05/24/2013 - 07:57:23 PM
LBU Secrets to Wholesale Success
I highly recommend Lucky Break University's Secrets to Wholesale Success course. I gained the knowledge and confidence to move my business forward into the wholesale arena. The concepts, tips, tools and expert advice provided by Lela and her panel of guest speakers exceeded my expectations. Lela is thoroughly committed to her students, and it shows in the exceptional quality of this class. Being able to network and build community with the other students was also very informative and encouraging. An overall excellent experience!

Starla Ledbetter
Roo Ranch Goat's Milk Soap
Reviewed by tehachabee
04/22/2014 - 09:28:51 AM
This program is a game changer.
This investment completely changed the way I thought about doing business. I own a small local bath and body company and when I invested in this business last year, I could have never anticipated the amount of growth I would experience in my business after implementing the strategies that Lela taught.
Now, a year later, I'm in a very different place with my business. I got 3 more wholesale accounts for Tehacha-Bee Farm in just the last month, and I was thinking about how last year this time I knew so little about what the heck I was doing. I would have had no idea what to do if I had an honest-to-goodness inquiry about wholesaling my product! Now I can send them line sheets and order forms, am clear on my terms, and have a system for following up with them and making sure they're taken care well as planning for my own growth. I'll always be so grateful for this program and will sing its praises from the rooftops to any growing entrepreneur that I meet.
Reviewed by celticcomplexion
04/16/2014 - 10:15:14 PM
Saved Me Thousands of Dollars in Mistakes
The saying "you don't know what you don't know" certainly applies here. I was on the fence before taking this course, thinking I knew it all (because I spent 10+ years in high-end retail).. so I knew I would get *something* valuable, BUT... this class oh-so-humbled me and I have to say looking back, it has saved me thousands of dollars in mistakes I would have made (if I hadn't taken the course). Lela's style is down-to-earth and she doesn't leave anything out.. the good, the bad and the ugly. Her own stories of failures and successes were such amazing learning tools. One of the most surprising things I gained from this class was the camaraderie I now share with the other students. It's a bond that will last a lifetime. I now know I am not alone in my fears and that no dream is too big!
Reviewed by outlawsoaps
04/16/2014 - 05:38:38 PM
The best investment I've made in myself and my business
This course was soooooo worth it. Almost immediately, I was changing my business -- refining it to be better and more true to our brand. We re-did our photos with an eye towards catalog-readiness, re-did our line sheets, created a wholesaler portal, got accepted to Unique LA (a prestigious juried show), learned how to create leads and talk to stockists (retailers), and so much more. We have had dozens of compliments, several hundred dollars in orders (and I'm sure there are more to come), and have built our credibility among retailers.

I think of all the potential pitfalls that I was able to sidestep because of this class... all those tears and expensive mistakes and burned bridges that I didn't have to go through... it's SO WORTH IT.

Not only that, I made friends with dynamic, creative, interesting, driven, inspirational, honest, helpful peers.

I can't recommend this class enough. These are lessons that you couldn't learn for free if you scoured every blog in the world... and it's all right here in one handy class.

Plus, Lela is amazing. Like, truly amazing. There are kinda not words for how amazing she is.
Reviewed by lynnelko
04/15/2014 - 12:26:39 PM
What you don't know you don't know!
That sums up this course for me. I thought we were doing okay... plugging along doing our thing, living in the isolation of a maker doing their best to build a business. I signed up for this course for the last week's lesson on scaling, thinking that what I really needed to learn was how to better scale our business. Gob-smacked at the first week's lesson about what I didn't know I didn't know! Where I thought we were solid, I was rocked to our core. From reassessing our brand (which we were solid on using, but didn't really express who we are - imagine?!?) to re-evaluating our product offering and who our target customer is. No, who that person really is, not just who I think it kind of is - put a face on it! Exercises, exercises, exercises. You work through each lesson and apply laser focus on how it applies to your business. I will be working the course for the next six months (at least) applying it to our business. One word: transformational. So, you think you know your business? Really? Really?? Push up the sleeves on you lab coat and find out. {Silk boxing gloves. I think that what Lela the coach, teacher, mentor, kickbutt entrepreneur wears. She beats the fluff out of your business, but somehow it feels good? And that, in and of itself, is pretty remarkable.}

Lynn Elko
Emma's Friends Soaps & Lotions
Reviewed by jodiekoehn
04/15/2014 - 02:51:06 PM
LBU has changed my businesses future!
I could not wait to get into class, and yes, it exceeded all my expectations. The tools, expert advise, resources and worksheets are clear, concise and compelling. I have a awesome peer group to boot, they are always so helpful and giving. Lela Barker and her staff are the best! The whole experience has been exciting and wonderful!
Reviewed by jvaala
04/14/2014 - 11:45:29 PM
LBU is a NO BRAINER for anyone who wants to excel in Wholesale!
I don't think I would be able to adequately express just HOW MUCH value this course has been to me. I feel blessed to have met Lela Barker and am blown away by just how much of herself she dedicates to her students and this course. I transformed from an absolute novice with no idea about the wholesale market to someone with unbelievable confidence and professionalism rearing to build my wholesale empire in just a couple of months.

The material has been well structured to move in the most wonderfully logical takes you from the most basic foundations all the way to running a very successful empire. The information provided is also really detailed with lots of handouts and resources but still easy to comprehend and act upon. I totally loved the module on building my brand and also learning to work with sales reps. The module on different payment methods was invaluable.

Last but definitely not the least is the amazing community that Lela manages to build around the course. With only 25 students at a time, the kind of relationships you build is invaluable. I was the only jeweler in my batch, but Lela always went an extra step to include me and my business in her teachings to keep the information relevant to me too. I cannot thank her enough for it :)

For anyone who is struggling with establishing a wholesale business, and even if you are already well established... believe me when I say that this is absolutely the BEST investment you can make to take your business to the next level.

Karpagam Gobalakrishna
Reviewed by sparklefly
04/14/2014 - 11:39:58 PM
So Much More Than I Expected
This class was so much more than I had ever expected and I expected A LOT! I would have been pleasantly satisfied with the attention to every detail Lela Barker puts into every single second of her training and the motivational "mamma bear" way in which she approaches her course. I would have walked away fully prepared with the easy to follow and well thought out handouts, videos and expert interviews. What I didn't expect was the support, community and invaluable friendships created through this course that continues well after. If you are SERIOUS about taking it to the next level, I highly recommend this experience.
Reviewed by joanmorais
04/12/2013 - 03:03:59 PM
I highly recommend Lela Barker's, Lucky Break University, Secrets to Wholesale Success Course. Lela shares exceptional tools to assist in product wholesale and retail pricing; a crucial and fundamental aspect in business. The information she shares on website, branding, marketing and wholesaling is well worth its weight in gold. Lela also sets up a community platform for the students including herself to connect with each other and a go to place for additional support. This course is an exceptional value and worth ten times its cost.

Joan Morais