LBU On Demand Module 5: Expanding Your Reach with Sales Reps
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LBU On Demand Module 5: Expanding Your Reach with Sales Reps

Enjoy my flagship "how to wholesale" program for makers + product designers on your schedule. In this module, you'll learn the value of sales reps + just what you need to be sure of before you dive into bed with one.



Do you love creating but loathe selling?


Wish you could pass the baton to people who were excited about promoting your products?


Are you struggling to connect with qualified sales reps who can help secure market traction for your brand?


Wouldn't it be awesome if you could create multiple competitive advantages which help you run circles around other creative brands?


Do you know how many collections to launch each year, and when to launch them, to keep your wholesale buyers and sales reps interested in your line?


For the past few years, I've had the great pleasure of helping passion-fueled creative brands build strategy-infused wholesale programs so they can get their products out of the garage and onto the shelves of their favorite stores. My LBU Secrets to Wholesale Success program has garnered rave reviews and it always sold out within days.


I'm pleased to introduce a new way to put the LBU curriculum to work for you! This is a self-paced, independent study of LBU Module 5.



Through a series of video workshops totaling 2 hours, you'll understand the value of sales reps + just what you need to be sure of before you dive into bed with one.


Dive into the video curriculum of LBU Module 5, complete the assignments and you'll emerge with the know-how to pour gasoline all over your wholesale program with the addition of sales reps. You'll discover how to build upon the strong foundation laid in LBU Modules 1-4 to amplify your efforts and get your brand to the next level. In this self-study module, you'll enjoy video curriculum that details:


• What a sales rep is + how they can help grow your business


• How reps are paid (+ how they affect your profitability)


• The pros + cons of bringing on sales reps versus hiring in-house sales people


• Five strategies for connecting with potential sales reps


• The pros + cons of independent reps versus rep groups


• How to impress the sh*t out of reps you want to sign


• 18 (!) questions you should ask a rep before signing them


• How to conduct due diligence on a rep before signing the contract


• Four sales rep secrets other people won't tell you (hint: they'll help you understand + manage the relationship!)


• How many new collections you need to launch each year to keep the rapt attention of reps+ wholesale buyers


• Tips for building momentum + buzz around those launches


• When buyers are scouting new merchandise for your specific product category



If you’d love to hear from a sales rep directly, then I have just the gal for you. Cherilyn Swanson (better known as "Rep Girl Cher") has enjoyed a seat at virtually every spot at the table: she's been a shopowner who bought for her own boutique, an inside sales rep for a beauty brand, and now she's a rep for two prominent rep groups. We're fortunate to have such a "360 degree view" of sales reps.




Each "LBU On Demand" module includes professionally-produced, carefully-curated video curriculum, delivered alongside an array of support materials designed to tailor the curriculum to your unique brand and help put the lessons into quick action.  The support materials for this module include:


Module 5 Workbook

A fill-in-the-blank workbook to streamline note-taking + ensure you capture all the important morsels of wisdom.


Module 5 Progress Tracker

Tick off the boxes as you complete each activity to keep yourself on track + "juice" the curriculum.


Module 5 Resource List

A hyperlinked list of valuable resources, including: a list of permanent showrooms in the U.S., more than a dozen sources for qualified sales reps + a few of my favorite manufacturer's rep groups.


Worksheet: Vetting a Sales Rep

A tool designed to help you ask smart questions to vet sales rep to ensure they have the synergy + expertise before you sign them


Template: Sales Rep Agreement

An easy-to-edit template to give structure to your relationships with sales reps


I'm often approached by creative brands who need specific pieces of the LBU program, but perhaps not the program in its entirety. Or entrepreneurs who need access like, yesterday. Although the LBU modules layer and build upon one another, LBU On Demand is a convenient way to take advantage of only the curriculum pieces you need on a schedule you design. If you're building your wholesale program from the ground up, I encourage you to work through the LBU On Demand modules in succession.