LBU On Demand: The Complete Program
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LBU On Demand: The Complete Program

Enjoy my flagship "how to wholesale" program for makers + product designers on your schedule. The LBU On Demand Complete Program contains all 6 modules of LBU On Demand.



Are you struggling to scale your product-based brand + reach profitability?


Do you feel like there are pieces of the business puzzle that you must be missing?


Wouldn't it be awesome if you could stop pounding the pavement at farmer's markets + retail shows, reclaim your weekends and design a way to deliver interested buyers to your doorstep?


If you're reading this, then there's a better-than-even chance that you're overwhelmed with a deluge of dizzying choices about your brand. You likely design beautiful products, but the "business" stuff often leaves you befuddled. It's almost as if you're stumbling blindfold through a maze of business decisions about product development, pricing, branding, marketing and scaling, crossing your fingers with each verdict and whispering a silent prayer into the universe that you made the best decision to propel your company forward. Wouldn't this whole entrepreneurship gig be infinitely easier if you had a sage mentor by your side to help you navigate those decisions? 

Or maybe you're a maker whose overwhelm has devolved into frustration + burnout, which serves neither you nor your brand. You're working like a mad woman, carving out scant few hours of sleep in between keeping a myriad of balls in the air, all the while telling yourself that you need to double-down, dig deeper and push through the self-doubt. If you could just manage to stay laser-focused + infuse your company with fresh energy, then perhaps you could turn a corner with this business and finally get some momentum going. 

Perhaps you've enjoyed some awesome success in your business, but the bank account is looking a bit anemic these days, and you're unsure of how to reignite the spark + coax it into a full-tilt bonfire. What you've been doing clearly isn't working anymore but you're not certain what strategies to employ next or the steps you can take "level-up." Or maybe your brand's rocket ship is clearly taking off, but you're so busy pumping jet fuel into the ship that you need a seasoned captain to help direct that momentum so it's sustainable in the long term. 


What would your company look like if you knew how to work smarter, not harder? 

What would it feel like if you had confidence + clarity around your work? 

What kind of business could you build if you knew where the pitfalls lay and had the know-how + athleticism to glide right over them? 


My name is Lela Barker and over the last decade, I've landed my Bella Lucce products on the shelves of more than 1,300 shops + spas worldwide, from Los Angeles to Dubai and New York to Nairobi. The journey hasn't always been easy, but it's absolutely been worth it. Over the past few years, I've had the pleasure of coaching more than 150 creative brands through LBU Live, my eight-week, how-to-wholesale program for makers + product designers. Each semester sells out within days, the program often has a waiting list and brand owners must wait three months after enrolling before we kick off the live program.


But I've heard from so many entrepreneurs who need help right this very minute. And I've created an exciting new way to access the LBU curriculum on your own schedule. Introducing... LBU On Demand: The Complete Program.  With the click of a single button, I'll deliver 16+ hours of wisdon-filled video teachings, 6 inspiring interviews with industry rock stars, and more than 45 worksheets, templates + scripts designed to help you put this wisdom into immediate action.




I've been honored to join stationers, apothecary + beauty brands, jewelers, ceramicists, apparel + accessory designers and even a cupcake baker on their entrepreneurial journeys. I've had the privilege of empowering more than 150 creative brands to step fully into their company's potential through my LBU program.  Now you can access those same resources to tap into your potential, and you can do it on your own schedule via LBU On Demand: The Complete Program. 


 This VIP business incubator teaches product-based brands: 


 • How to develop products that appeal to wholesale buyers, who can purchase in quantity to boost your company's cash flow. 


 • How to build clear, succinct wholesale policies that attract buyers, streamline operations + protect that pretty little tush of yours. 


 • How to understand the logistics + buying power of various types of wholesale accounts, empowering you to elegantly serve the right markets for your brand. 


 • How to design compelling line sheets, order forms, lookbooks, media kits and product bundles that give your brand a remarkable competitive edge. 


 • How to identify + connect with wholesale buyers who will be excited to learn about your work, so that you can convert interested buyers into buyers who make out checks in your name. 


 • How to prepare your brand to work with sales reps who can take the task of selling off your plate so that you can focus on designing + creating your next big thing. 


 • How to master the art of trade shows to increase your brand's exposure + collect hundreds of leads without tears, curse words or tequila. 


 • How to establish a knock-their-socks off customer service program that supports your stockists so that they reorder more product, more often. 


 • How to manage your workflow more efficiently, how to know who + when to hire and how to juggle mondo-sized deals with more elegance. 




As an "on demand" independent-study class, you'll enjoy 24 / 7 access to a series of information-rich video trainings, each singularly focused on a critical building block of success. Every module is accompanied by a packet of curriculum support materials, including resource lists, sample scripts, and worksheets designed to put the information into immediate action.


You'll also gain access to my inner circle of entrepreneurs, who share wisdom + insight in a spectacularly transparent fashion through my Expert Interview video series. From buyer Jessie White of Youngblood Boutique (who's store is on fire in downtown Atlanta) to Cherilyn Swanson (she's been a boutique owner, buyer, and is now a sales rep for two two prominent groups), these gurus provide perspective + inspiration in spades. The LBU On Demand: Complete Program is the exact curriculum that's helped more than 180 makers move their brands forward through my LBU Live program. Now you can enjoy inifnite access to these comprehenive teachings on your own schedule + at your own pace.


LBU teaches you how to sharpen your hustle by providing the tools + support you need to build a substainable creative brand. The result? Laser focus. More foward momentum. And a blueprint built especially for your business. 

Are you ready to dive in? Add LBU On Demand: The Complete Program to your entrepreneurial tool box, and I'll beam over the keys to my wholesale kingdom to you within 24-48 buiness hours. 


I'm often approached by creative brands who need specific pieces of the LBU program, but perhaps not the program in its entirety. Or entrepreneurs who need access like, yesterday. Although the LBU modules layer and build upon one another, LBU On Demand is a convenient way to take advantage of only the curriculum pieces you need on a schedule you design. If you're building your wholesale program from the ground up, I encourage you to work through the LBU On Demand modules in succession.


Reviewed by
06/05/2017 - 08:17:50 PM
Seriously y'all. This program is amazing and is a must have for anyone entering the wholesale game. It will save you money and is worth every single penny. Lela has SO much knowledge that she is just waiting to share with you and does an excellent job doing so. This is something I really wish I had known about before I started with wholesale. Seriously! I would have made fewer mistakes, saved a lot of money, and have better relationships with my wholesale buyers.