This week in our ongoing Meet the Maker series, we’re getting to know Kari Mecca, the innovative designer behind boutique sewing company Kari Me Away! LBC: What inspired you to take your leap as an entrepreneur? Kari: I think I have been in business since grade school. It just seemed natural. LBC: When you first…
Meet the Makers – Lianne & Paul Stoddard of Swirly Designs
This week in our ongoing Meet the Maker series, we’re getting to know Lianne and Paul Stoddard, the passionately talented and creative duo behind Swirly Designs! LBC: What inspired you to take your leap as entrepreneurs? Lianne + Paul: We wanted to create designs that we loved – and under our own rules, so to speak.…
Meet the Maker – Kelsey Baldwin of Paper + Oats
This week in our ongoing Meet the Maker series, we’re getting to know Kelsey Baldwin, the entrepreneurial designer extraordinaire and super-mama behind Paper + Oats! LBC: What inspired you to take your leap as an entrepreneur? Kelsey: I’ve always been an entrepreneur at heart and wanted to be my own boss, but was never sure what…
Meet the Maker – Jason and Cara Hibbs of Oh, Little Rabbit
This week in our ongoing Meet the Maker series, we’re getting to know Jason and Cara Hibbs, the passionate, talented team behind Oh, Little Rabbit! LBC: What inspired you to take your leap as an entrepreneur? Jason and Cara: Cara’s passion to create art in a meaningful way. LBC: When you first got…
The Difference Between a Commodity and a Brand
Many of us have been thinking about the process of branding all wrong. We think our logo, color palette and font selection is what defines our brand. We mistakenly believe that the visual aesthetics that we’ve carefully constructed to represent us are what sets us apart in the marketplace. And while that’s certainly…