GET TO THE HEART OF WHAT'S NOT WORKING WITH YOUR BRAND+
So… you created something beautiful and put it out into the Universe. How’s that going?
Are people picking up what you’re laying down?
Are they reading your newsletter and buying your products and telling their friends and interacting with you on social media? I hope so, but the fact that you’re reading this… well, it tells me that the dots might not be connecting as well as you’d hoped.
If you’ve birthed something beautiful but it’s not resonating- the dollars aren’t being delivered, the emails aren’t being opened, the social media conversations aren’t happening- then I humbly suggest a round of diagnostics.
Think of this Brand Review as your annual exam. We’re going to perform a physical together: collect some fluids, tap those knees, peek in your ears, put your products on the scale, and listen to their breathing.
I’ll work with you to deliver a clear state of the union address, and then we’ll collaborate on whatever facets of your brand need realignment. I welcome an opportunity to streamline your efforts by identifying the kinks and exploring ways to work them out to create a more efficient, more fulfilling artisan business.
A FRESH SETS OF EYES + AN ACTION PLAN FOR TIGHTENING UP THE SHIP+
If you feel like you’re shouting into an empty cave, listening intently as your voice ricochets around the walls, then it’s time to hone in on what pieces of your brand puzzle need massaging. What can we realign and fine-tune so that you’re working less, but generating more fruit for that labor?
Your Brand Review is uniquely tailored to your brand, and nothing about this experience is “cookie cutter.” We’ll sit down together and move through all of your brand assets:
- Product collection
- Aesthetics (logo, packaging, photography, etc.)
- E commerce site
- Sales channels
- Market positioning
- Price points
And then? Then we craft an actionable plan for increased brand traction. We’ll curate a list of concrete, to-do items and next steps to help you put this plan into motion with as much ease as possible.
REAP THE BENEFITS OF WORKING WITH A PROVEN BRAND STRATEGIST+
Through private consultations and Brick House Branding, I’ve had the privilege of guiding 600+ creative business owners as they dig deeper into brand development.
I have a particular passion for branding and a knack for distilling previously-esoteric concepts down into digestible morsels of actionable wisdom. My experience spans the spectrum of product-based, artisans brands, including: ceramicists, stationers, apparel and accessory designers, soapmakers, chandlers, specialty food companies and more. I’ve shared my branding knowledge from the stages of business conferences around the world, and I’d love an opportunity to roll up my sleeves and work with you one-on-one!
Please note that this Brand Review is ideally designed for creative entrepreneurs who understand the basics of branding, but are having a hard time “seeing the forest for the trees” in their own brands. If you’re launching a new brand or crave guidance as you develop every facet of your brand, then Brick House Branding (my 9-week brand development mentorship) is likely a better fit.
YOUR BRAND REVIEW INCLUDES...+
Reserve a Brand Review and a member of the Lucky Break Client Concierge team will take the baton from there! We’ll be in touch shortly via email with two things:
1. A link to preview my consulting calendar so that you can select a time that works best for you.
2. An online form that collects specific information about your brand so I can begin studying and strategizing. These questions are designed to deliver insightful epiphanies for you and laser focus for me. This process ensures that we make the most of the experience.
I roll up my sleeves to review your website and the information provided in advance of our session so that we can hit the ground running during our time together.
Please note that I’m currently booking Brand Reviews in the second half of January- my calendar is full for 2019. I typically consult between the hours of 10am and 2pm EST Monday through Friday. I also have availability on select evenings and weekends.
Each Brand Review includes:
- An advance analysis your brand before our meeting so that we can make the most of our time together.
- Sixty solid minutes of mind-melding and brainstorming via phone.
- A recording of that session so you can relax and enjoy the call without worrying about taking notes. If you prefer that the event not be recorded, just let me know.
- A summary of recommendations and action items, along with links to any resources shared during our call.
I’m sworn to secrecy during Brand Reviews, so please know that you’re in the circle of trust and rest assured that all information shared is held in the strictest of confidence. There’s no shame and no judgment at Lucky Break… the more transparent you are, the more I can help!