It’s virtually impossible to overstate the importance of your “about” page to retail consumers, store buyers, and media professionals. This one spot serves as the heart and soul of your website. It’s where you share your story and build trust among your audience.
Site visitors make a beeline to your “about” page to learn more about your business. In fact, site traffic studies indicate this this singular page is the second-most visited of e-commerce websites, second only to the landing page. APproximately 80% of all site visitors click through to your “about” page.
Far too often, though, I see brand owners who aren’t putting their best foot forward in this uber-important space. Your story is what drives modern consumers to hit the “add to cart” button. It’s what compels store buyers to reach out and request more information. It’s the catalyst that sparks an editor to include your products in an upcoming feature.
Storytelling is the currency of the modern economy. And yet many of us have an anemic “about” page that’s not doing our brands any justice. Today, you and I are going to change that!
YOUR "ABOUT" PAGE ISN'T ALL ABOUT YOU...+
In this workshop, I’m sharing my detailed blueprint for building your “about” page to be all about… your customer.
You thought I was going to say all about you, didn’t you? But the truth is, your about page is much bigger than you as the brand owner. It’s a mirror that reflects back on your customers everything they want to see in themselves that your products will help them achieve. I’m sharing 19 pages of information, a self-auditing exercise, and heaps of inspiration to help your customers get to know all about you – and all about themselves, too.
A strategy-infused “about” page will create a deep connection between you + your customer. Play your cards right and it will also act like a magnet, drawing in more of your target audience. Think of the “about” page as the Pied Piper of your website, and I’m here to help you shine up your flute!
This project is designed to ignite quick action and deliver real results. You’ll enjoy instant access to all this goodness:
- Information on how you, too, can make your customer the hero of your
brand (and I’ll share why that’s so damn important!).
- A section-by-section breakdown of the building blocks needed to build
smarter “about” page.
- Tips and tools to increase the effectiveness of your “about” page.
- Five missteps you’ll want to be careful not to make – and how to avoid them.
- Formatting tips to help draw your reader in (and keep them reading!).
- Links to 30+ “about” pages that’ll fill up your inspiration tank.
- A detailed dissection of the Lucky Break “about” page, so that you can see
how I’ve put these steps into action on my own site.
- A step-by-step roadmap for crafting a compelling “about” page.
- A curated reading list to help hone your writing skills.
- A five-page self-auditing workbook to give you a clear picture of where
your page shines, and where there are opportunities for further refinement.
This workshop shares all the tools and information you need to build an “about” page that breaks through the noise to speak directly to your customers.
This project is available as an instantly-downloadable asset within the Think Tank, my mastermind program for serious brands-on-the-move. Offered individually, this project is $60, but VIP Think Tank members enjoy…
- A vault filled with dozens of smart business tools (including this project).
- Regular Q+A calls with me, where no business question is off limits.
- Access to a supportive community of product-based business owners who share resources on a daily basis.
- Preferential pricing on every product, service, and software offered by Lucky Break. Save 15% anytime you tag Team LB into the ring to help!
For a minimal investment beyond the cost of this one project, you’ll enjoy access to a few dozen information-rich, actionable workshops I designed especially for product-based brands. Membership in the Think Tank is secured on a monthly basis and you can cancel at any time. We’ve made it blissfully simple (and deliciously affordable) to enjoy the business support you need to grow your brand. We’d be honored to have you join us, and you’ll be able to instantly access my About Page Rehab project!
