About Page Rehab
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About Page Rehab

Sugar, I assure you that I say this in love, but it needs to be said… your “about” page is long overdue for a stint in rehab. It’s too self-centered, a tad too vague, and a nice long therapy session would surely help boost its confidence. No shame in that game! I’m rolling up my sleeves and I’m here to help.
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Sugar, I assure you that I say this in love, but it needs to be said… your “about” page is long overdue for a stint in rehab. It’s too self-centered, a tad too vague, and a nice long therapy session would surely help boost its confidence. No shame in that game! I’m rolling up my sleeves and I’m here to help.

 

It’s virtually impossible to overstate the importance of your “About” page to retail consumers, store buyers, and media professionals. This one spot serves as the heart + soul of your website. It’s where you share your story and build trust among your audience. Site visitors make a beeline to your “about” page to learn more about your business… in fact, site traffic studies indicate this this singular page is the second-most visited of e-commerce websites, second only to the landing page.  In fact, approximately 80% of all site visitors click through to your "about" page.

 

Far too often, though, I see brand owners who aren’t putting their best foot forward in this uber-important space. Your story is what drives modern consumers to hit the “add to cart” button. It’s what compels store buyers to reach out and request more information. It’s the catalyst that sparks an editor to include your products in an upcoming feature. Storytelling is the currency of the modern economy. And yet many of us have an anemic “about” page that’s not doing our brands any justice. Today, you and I are going to change that!

 

In this new workshop, I'm sharing my detailed blueprint for building your "about" page to be all about... your customer. You thought I was going to say all about you, didn't you? But the truth is, your "about" page is much bigger than you as the brand owner.  It's a mirror that reflects back on your customers everything they want to see in themselves that your products will help them achieve. I'm sharing 19 pages of information, a self-auditing exercise, and heaps of inspiration to help your customers get to know all about you - and all about themselves, too. 


A strategy-infused "about" page will create a deep connection between you + your customer. Play your cards right and it will also act like a magnet, drawing in more of your target audience. Think of the "about" page as the Pied Piper of your website... and I'm here to help you shine up your flute!

 

This workshop includes:

  • Information on how you, too, can make your customer the hero of your brand (and I'll share why that's so damn important!)

  • A section-by-section breakdown of the building blocks needed to build a smarter "about" page

  • Tips + tools to increase the effectiveness of your "about" page

  • Five missteps you'll want to be careful to avoid - and how to avoid them

  • Formatting tips to help draw your reader in (and keep them reading!)

  • Links to 33 "about" pages that'll fill up your inspiration tank 

  • A detailed dissection of the Lucky Break "about" page, so that you can see how I've put these steps into action on my own site

  • A step-by-step roadmap for crafting a compelling "about" page
  • A curated reading list to help hone your writing skills

  • A five page self-auditing workbook to give you a clear picture of where your page shines, and where there are opportunities for further refinement

This workshop shares all the tools and information you need to build an "about" page that really speaks to your customers. 

 

YOU COULD HAVE THIS CROSSED OFF YOUR "TO DO" LIST BY BEDTIME

This instantly-delivered, self-study workshop will be available the moment you reserve it. It's an easy-to-follow, wisdom-infused, 9-page PDF that you can refer back to again + again. Here's how this works...  

 

  1. Reserve the workshop via this page.

  2. Pour a cup of coffee. 

  3. Head over to your Virtual Classroom (use that shiny gold button that's perched in the upper-right corner of every page of the Lucky Break website!).

  4. Roll up your sleeves and dive in.

  5. Toast with a celebratory glass of champs and soak the evening away in a hot bath tonight, knowing that your hustle game is smart and strong.