Imitation Isn't the Sincerest Form of Flattery
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Imitation Isn't the Sincerest Form of Flattery

If you’ve ever had your work “borrowed” by others, then you know the red-hot fury that fills your cheeks when you discover that someone’s taken a bit too much inspiration from your work. Stolen photos, copied text, too-close-for-comfort product designs… so many of us have been there. I’ve successfully resolved 90% of my cases without tagging in an attorney, and now I’m sharing my system with you.
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If you’ve ever had your work “borrowed” by others, then you know the red-hot fury that fills your cheeks when you discover that someone’s taken a bit too much inspiration from your work. Stolen photos, copied text, too-close-for-comfort product designs… so many of us have been there.

 

Unfortunately, I’ve been there, too, and I’ve gone more than a few rounds with copycats. Over the years, I’ve learned how to deftly handle them, putting them on notice and then slowly turning up the heat until they relent and correct the error. 

 

I’ve successfully resolved 90% of my cases without tagging in an attorney. And now I’m sharing my system with you in a new workshop that I’m calling Imitation Isn’t the Sincerest Form of Flattery. 

 

MY STRATEGIC GAME PLAN FOR COMBATTING COPYCATS

Discovering that someone’s taken a page from your playbook is- to frame things in the gentlest of ways- irritating. The tendency is often to dash of a threatening later that oozes with anger. But that route has never yielded results for me… and I know that for certain because I’ve tried it multiple times. 

 

Seeing that emotional, reactive responses weren’t getting me anywhere, I finally tagged in a wicked good intellectual property attorney. That certainly delivered results, but those results were achieved to the tune of $450 an hour. And most cases required that the attorney invest several hours of work, meaning that chasing off a run-of-the-mill copycat set me back about $2,000 on average. Suffice to say: I didn’t have the funds to tag in a good lawyer on the regular.

 

So I began studying how other brands were successfully persuading offending parties to behave a bit better by hopping off their beat. Then I took what I had learned about intellectual property infringement from my hot-shot lawyer and blended it with all those sociology classes from my college days (Let me tell you: those bad boys come in handy for us entrepreneurs!) and developed my own DIY system for battling less-than-inspired souls who violate my work.

 

There are certainly occasions that warrant a solid pair of legal eyes and those eyes are often worth that $2,000 investment. But so many of the cases that I triage each year are easily remedied on my own, and heaven knows that makers and product designers have no shortage of places within their businesses that could benefit from a 2k investment. 

 

MY DIY TOOLKIT FOR INTELLECTUAL PROPERTY INFRINGEMENT 

This workshop includes a 2-hour video to bring you up to speed on the basics of both trademarks and copyrights, so that you have a strong lay of the land and a trained set of eyes to confirm that something is actually infringing on your work. You'll also discover...

My step-by-step plan for alerting infringers that I'm aware of the offense and plan to enforce my rights.

Strategies for taking swift action to apply pressure if the offender refuses to budge.

How I maximize my leverage while reducing my legal bills.

I’ve also included the exact letters I send when I realize that my work has been copied: a cease and desist letter and a complaint notice to search engines and web hosts.

Finally, I share the inexpensive tools I use to automate the detection of copied work, because no one has time to look over their shoulder!


YOU COULD HAVE THIS CROSSED OFF YOUR "TO DO" LIST BY BEDTIME 

Look for an email the moment you reserve this workshop. Here’s what happens next...

1. Open my email.

2. Click the download link. 

3. Pour a cup of coffee. 

4. Roll up your sleeves and dive in.

5. Toast with a celebratory glass of champs and soak the evening away in a hot bath tonight, knowing that you're protecting what you've worked so very hard to create.