Enjoy ongoing biz support + a community of savvy, product-based brand owners + coaching from Lela for $2 a day. Our Think Tank mastermind is open!

If you’re here, chances are good that somewhere along your entrepreneurial journey you’ve been overwhelmed, exhausted or frustrated. Hell, you might have been all three. And you’ve probably flown by the seat of your pants for much of that time, crossing your fingers that you’re making the right decisions to grow your passion-fueled business into a sustainable brand. I’ve been there myself.

Building a business isn’t for the meek. It takes courage, ambition, and tenacity… and I’m willing to bet that you have each of those in spades. But it also takes patience, wisdom, and strategy. While those assets aren’t as intuitive or accessible for many creatives, they’re the true building blocks of long-term success.

My name is Lela Barker, and I foster emerging creative brands by infusing your passion with the experience and strategic tools needed to evolve passion into a sustainable business. I work with makers and product designers on the move: jewelers, stationers, ceramicists, apparel and accessory designers, candle makers, beauty brands and some of the best damn gourmet food companies on the planet.

I founded my first company, an apothecary brand named Bella Lucce, in 2003. I had absolutely no idea what I was doing at the time, and I made some intensely painful mistakes along the way: the kind that set my confidence back a few steps, the kind with zeros on the end, and the kind whose ripples I felt for years afterward.

But I also enjoyed a degree of success that I could never have imagined when I founded the company as a single mama of two toddlers. The kind that’s reflected in a well-worn passport, the freedom to design your future, and the confidence of knowing that you can achieve absolutely anything you put your mind to.

I launched Lucky Break in 2012 to support my friends, colleagues, and the artisan community by sharing the hard-won lessons gathered on my journey. Today’s makers and creative entrepreneurs are offering so much more than a product- we’re sharing soul and passion and purpose, neatly delivered via meaningful products designed (and often created) with our own hands. But many of us are walking the entrepreneurial path alone, spinning our wheels, burning ourselves out, and missing key opportunities.

Lucky Break is the embodiment of everything I wish I had known when I founded my first company. It’s an opportunity to avoid the pitfalls, frustrations, and resource drains that too often ambush the journey. It’s a chance to get things right the first time or reinvent what’s not working and build a brand with strong architecture at its core and a gorgeous vision to share with the world. I created these products and services because I’m intimately familiar with the kind of work you do, and I know how to make that work more efficient, less painful, and heaps more rewarding.

I invite you to pour yourself a glass of wine (Malbec for me, please) and make yourself at home. I hope that Lucky Break nourishes both your intellect and your heart, empowering you to put more beauty out into the world while creating a life you love. I’ll be cheering you on every step of the way!

Adventures In Entrepreneurship


I’m proud to lead a team of savvy, generous, accomplished women who bring a wealth of product-based business experience to the table. We’re grateful for the opportunity to work alongside hundreds of moguls-in-the-making as we infuse your business with more strategy, more structure, and more heart. And we do it all super-cute shoes, too. Buckle up, friends, because we’re just getting started!

The Lucky Break Team


Operations Manager

A native New Englander, Melissa delights in brilliantly colored leaves, color-coded spreadsheets, and vintage Wu-Tang Clan. Having earned an MBA from Bay Path University, she splits her time between the public relations department at Bay Path and breaking down Lela’s big ideas into manageable action steps. A successful business owner herself, Melissa launched a stationery company designed to support women in their most vulnerable moments. She lives in Connecticut with a rambunctious-but-brilliant toddler and their sweet pup, Sawyer.


Keeping Lela focused


Arnold Palmer


In one of those huts over crystal clear water so I can watch the sea turtles, but with great Wifi and room service.

Listen to Melissa’s playlist


Technical Product Manager

Though Helen has lived for long stretches in Iowa, San Francisco, and New York, she now calls a 1912 bungalow in her hometown of Portland “home.”  Helen has a passion for botanical perfumery and is the proud co-owner of Barnwell Co., an artisan soap and skincare company. When not developing new formulas, Helen manages Lucky Break’s website and software development. A self-proclaimed “data nerd,” she has a deep and abiding affection for Google Analytics and a voracious appetite for e-commerce.


Shopping local


Homemade basil/lime sodas


Bali is next on my list!


Creative Director

No one can pull off brightly-colored lipstick and a fedora quite like Angie Chua. Her 6’5″ husband and Instagram-famous dog live with her in the world’s most adorable airstream trailer in San Jose. Angie is a talented hand lettering artist, a proud Dachshund mama, and the brains behind bobo design studio– a lifestyle brand for those with a serious case of wanderlust. When not speaking at maker conferences, installing public art, or traveling in her Weinerbago, she’s busy making everything prettier at Lucky Break, managing our social media, and lending ground support to our community of clients.


Being able to sleep instantly and pretty much anywhere. Yes, even on planes.


Peach La Croix.


Going to the Moon. But since that is not an option, Climbing Mt. Kilimanjaro in Africa (again, but with her husband this time) and then diving the deep blue seas of the Maldives.

Listen to Angie’s playlist


Client Concierge

Once described as “relentlessly cheerful,” Chloe is a lover of all things colorful and practically every fruit known to man. She lives in Atlanta and divides her time between supporting Lucky Break clients, coordinating programming for Multiplying Good (a nonprofit co-founded by Jacqueline Kennedy Onassis and Sam Beard), and planning the ultimate business conference for bath and body makers. She’s also working on the launch of her skincare line while finishing her degree in Organizational & Leadership Studies. No, she does not like to sit still. True story: Chloe shares 50% of Lela’s DNA and is poised to inherit her obscenely large shoe collection.


A willingness to dance in any public space, no matter how (in)appropriate.


Blood Orange San Pellegrino.


Somewhere deep in the jungle.

Listen to Chloe’s playlist

P.S. That’s Drake, a bearded dragon who doubles as Lucky Break’s mascot.