Entrepreneurship is an empowering ride, but it’s certainly not for the faint of heart. The Lucky Break community is brimming with creative product makers: jewelers, stationers, soapmakers, apparel designers, chandlers, ceramicists, and specialty food mavens- and that’s merely a taste of our brilliance.

We’re united by a desire to earn a living doing what we love and a passion for all things artisan. Another common thread? We share a desire to avoid the pitfalls that snare so many creative entrepreneurs. Each of us suffers from feelings of loneliness, frustration, and exhaustion at some point in our business. But we know that “going it alone” is the most challenging path to success.

And that’s where Lucky Break comes in. We support makers and product designers as they navigate the most perplexing facets of running a business:

  • product pricing,
  • brand development,
  • and wholesale strategy.

We bring decades of expertise to the table, and we intimately understand the daily challenges of an artisan business. Why? Because each of us has launched our own artisan brand.

Our experiences are forged from taking similar steps on the fiery walk of entrepreneurship. We’ve learned everything we know about business from deep within the trenches and from standing in that same pair of shoes you’re walking in at this very moment.

We know how to make your work more efficient, more successful, and a hell of a lot less lonely.  We want you to strut into your next pitch (whether it be to an editor, to a buyer or a vendor) feeling confident, empowered and prepared. We want you to know the answers to their questions before they even ask. We want you to be able to communicate your passion so elegantly that it makes them weak in the knees. We want you to sell more and sleep better at night.

Discover what makes us different from other business strategists and coaches, and then take the quiz below to explore how we can work together to build a smarter, more profitable, more fulfilling business!

Meet the Team

We’re women, artisans, and product-based brand owners, too. Our experience is diverse and vast, and almost nothing makes us happier than helping other women shine. Come say “hello” and get to know us a bit better!

LEARN MORE

We offer big help for your small business...

I’ve had other “coaches” and I’ve been sorely underwhelmed with the results. But I’ve yet to make a purchase with Lucky Break that I’ve been even slightly remorseful about. The difference with Lela is that she’s done it all, had all the successes and made all the mistakes, so she knows the ropes. She’s my fairy bizmother and I trust everything she says about business. If she says to jump, you better believe I’m asking, “How high?”

GWEN JIMMERE
Naturalicious | Michigan

Lela has the incredible ability to boost your confidence, shake your self-doubt, and cheer you on, while giving you clear and precise strategies. I think it is rare to meet someone so genuine and real and honest. She is one of the smartest people I know.

MICHELLE SMITH
MamaSuds | Michigan

Because of Lela, I’ve had the guts to apply for national awards–and win. I’ve gone outside of my comfort zone for the betterment of my business. I’ve taken an honest look at my branding and had the courage to transform my business into the best version of itself. Because of Lela, my wholesale knowledge has grown exponentially, and I have quadrupled my number of accounts (who all reorder!). She is worth every penny of this investment.

STACIA GUZZO
SmartyPits | California

Lela is engaging, funny and incredibly smart. It is clear that the years of practical experience she brings to her teaching have given her a solid foundation to offer sage advice to entrepreneurs along their journey.

LEIGH JOSEPH
The Wild Botanicals | Canada

Everything about your teaching style was way beyond my expectations. You’re fabulous and you never ever sounded like you were telling us something we *should* know – just presenting the info in a kind and thoughtful way.

APRIL MAY
Smudge Ink | Massachusetts

Lela’s integrity and drive is so evident. This is what it’s all about: someone living a successful story and sharing that knowledge with others. No holding back. An honest, caring spirit. That radiates for me to my core. It’s rare and if more people did business and life the way Lela does, the world would be a much better place.

DYAN REEVES
Cultural Detour | Texas

See More