What is the Think Tank?
The Think Tank is a community of creative entrepreneurs who work together to build their businesses. With the guidance of the Team Lucky Break, we focus on a single strategy or initiative each month directing our collective energy in that single direction to knock this off your “to-do” list. Suppose our area of concentration this month is email marketing. Members enjoy:
EASY-TO-DIGEST, ACTIONABLE STRATEGY
In the first week of the month, we drop a hot-off-the-presses resource into the Think Tank Vault. For email marketing, that could be a stack of innovative content ideas, a library of pre-written templates, or a guide to best practices for cleaning your email list or writing compelling subject lines.
MONTHLY MEMBER CHALLENGES + ACCOUNTABILITY
In conjunction with that curriculum drop, we launch a new challenge within the community. These challenges coordinate with our monthly focus, encouraging members to unpack the project, ask questions, and take action. For an email marketing focus, we might ask members to post a recent email marketing piece for feedback or assemble a list of brands we think are doing a bang-up job with their email marketing efforts. We engage around that challenge all month long, and we’re available to answer member questions.
ACCESS TO A STABLE OF EXPERTS
The grand finale? In the final week of the month, we’re joined by a special guest for an Expert Call. Members tee up their best questions, and these seasoned pros tackle them one-by-one. Past guests include superstar brand owners like Kristen Pumphrey (founder of PF Candle Co.) and Sarah Villafranco (Osmia Organics) who are willing to give a rare peek behind the curtain of their growth. At other times, we welcome business professionals like SEO experts, trademark attorneys, and accountants.
These opportunities give Think Tank members access to critical information without hiring a team of expensive professionals. Queries are submitted in advance, and these Expert Calls are always recorded, so you can get the help you need even if you can’t join us live. For an email marketing focus, we might sit down with a brand owner who’s killing the email marketing game, or an email marketing strategist who’s paid thousands of dollars each month to infuse their client’s efforts with top-shelf strategy.
MONTHLY FOCUSES FOR THE REMAINDER OF 2020
Working with this kind of focus enables you to build your business muscles, expand your network, and take action that yields real results. Here’s a peek at what we have on tap for the second half of 2020…
JUNE: Driving sales through cyclical product releases
JULY: Launching product subscriptions
AUGUST: Marketing through Pinterest
SEPTEMBER: Loyalty programs
OCTOBER: Working with influencers
NOVEMBER: Baking philanthropy into your business model
SUSTAINED SUPPORT FROM LELA
But we recognize that sometimes in the midst of an email marketing huddle, you might need help with a tricky hire. Or a product launch plan. Or triaging a delicate relationship with a wholesale stockist. You can ask those kinds of questions at any time in our exclusive Facebook group to tap the brainpower of dozens of big-hearted, whip-smart ladies with heaps of experience.
Want a detailed take from me? I also host a monthly “ask me anything” video call designed to support my members, no matter what they need. We frequently talk shop about product pricing, wholesale strategy, brand development, social media, scaling a business, e-commerce strategy, and customer service. Just like the Expert Calls, these Q+A calls are recorded, and we publish a time-stamped agenda alongside the recording so members can fast-forward directly to the advice you want to hear.