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A supportive alliance of product-based brand owners who are willing to lock arms and walk the path right alongside you. Access to a stable of business experts, sustained support from Lela, and monthly challenges to help you explore and implement new strategies. All for $2 per day. I call it The Think Tank. You might call it the best damn thing to happen to your business.
Let’s be honest: managing a growing business sometimes feels like you’re three cocktails in, blindfolded, hurling darts towards a target after being spun in circles. And I don’t trust anyone who tells you differently. Building a business is intense- sometimes terrifying- work, but I’m still confident that entrepreneurship is the best thing since Spanx and Jeni’s Ice Cream.
One of my favorite benefits from spending tens of thousands of hours consulting for artisan entrepreneurs? I’ve developed a sharp eye for identifying the commonalities that separate “pleased and profitable” brand owners from “perpetually exhausted” brand owners. There are three common denominators I’ve noticed:
I want each of my clients to have access to those three common denominators of success, so I designed a mastermind that delivers mentorship, community, and an ever-expanding business toolbox to serious brands on the move.
The Think Tank is a community of creative entrepreneurs who work together to build their businesses. With the guidance of the Team Lucky Break, we focus on a single strategy or initiative each month directing our collective energy in that single direction to knock this off your “to-do” list. Suppose our area of concentration this month is email marketing. Members enjoy:
In the first week of the month, we drop a hot-off-the-presses resource into the Think Tank Vault. For email marketing, that could be a stack of innovative content ideas, a library of pre-written templates, or a guide to best practices for cleaning your email list or writing compelling subject lines.
In conjunction with that curriculum drop, we launch a new challenge within the community. These challenges coordinate with our monthly focus, encouraging members to unpack the project, ask questions, and take action. For an email marketing focus, we might ask members to post a recent email marketing piece for feedback or assemble a list of brands we think are doing a bang-up job with their email marketing efforts. We engage around that challenge all month long, and we’re available to answer member questions.
The grand finale? In the final week of the month, we’re joined by a special guest for an Expert Call. Members tee up their best questions, and these seasoned pros tackle them one-by-one. Past guests include superstar brand owners like Kristen Pumphrey (founder of PF Candle Co.) and Sarah Villafranco (Osmia Organics) who are willing to give a rare peek behind the curtain of their growth. At other times, we welcome business professionals like SEO experts, trademark attorneys, and accountants.
These opportunities give Think Tank members access to critical information without hiring a team of expensive professionals. Queries are submitted in advance, and these Expert Calls are always recorded, so you can get the help you need even if you can’t join us live. For an email marketing focus, we might sit down with a brand owner who’s killing the email marketing game, or an email marketing strategist who’s paid thousands of dollars each month to infuse their client’s efforts with top-shelf strategy.
But we recognize that sometimes in the midst of an email marketing huddle, you might need help with a tricky hire. Or a product launch plan. Or triaging a delicate relationship with a wholesale stockist. You can ask those kinds of questions at any time in our exclusive Facebook group to tap the brainpower of dozens of big-hearted, whip-smart ladies with heaps of experience.
Want a detailed take from me? I also host a monthly “ask me anything” video call designed to support my members, no matter what they need. We frequently talk shop about product pricing, wholesale strategy, brand development, social media, scaling a business, e-commerce strategy, and customer service. Just like the Expert Calls, these Q+A calls are recorded, and we publish a time-stamped agenda alongside the recording so members can fast-forward directly to the advice you want to hear.
Have we met? My name is Lela (that’s me on the right). I’ve been a full-time creative entrepreneur since 2003. I launched an apothecary brand with zero idea about how to succeed in business and about as many dollars in my pocket. As a single mother of two young toddlers, I was having a hell of a time finding a job that worked for my family. In desperation, I started a small business with the hope that it would keep the lights on while I looked for a “real job.”
While I’ve never gone back to the traditional workforce, I have created plenty of “real jobs” through my companies. I cultivated 1500+ wholesale accounts, racking up eight-figures in revenue along the way. I indulged my love of travel by visiting more than thirty countries to promote my product collection, establish distributorships, and source new ingredients. It’s been a wild, empowering ride that I never expected, though I’m deeply grateful for every drop of it. I founded Lucky Break in 2012 so that I could share my hard-won lessons from the entrepreneurial trenches with other business owners.
I have a passion for creative, product-based businesses and I’ve had the honor of helping thousands of them navigate product pricing, wholesale strategy, and brand development. In addition to my support, members of the Think Tank enjoy a rare treat: the ability to access select members of Team Lucky Break. Angie has a rich background in marketing collaborations and working with influencers. And Helen has forgotten more than I’ll ever know about analytics, e-commerce site strategy, and Shopify. We combine our superpowers every week in the Think Tank to field questions, offer advice, and help members brainstorm.
I signed up for a membership and called it a Christmas gift to myself. Each month has paid for itself 10-fold the mental unload of having access to other makers and biz owners in the Facebook group, the documents in the Vault, and the ability to submit questions to the Q+A call. I highly recommend it!
DAWN RUSSELL
Treats for Chickens | Cotati. CA
Think Tank has been a great resource to bounce off branding and general business questions and ideas with like-minded makers and shakers. Lela’s monthly calls and the resources within the Think Tank have already been worth the price.
CHERYL WILLIAMS
86 & Norman | Columbus, OH
The Think Tank is the smart, artisan business community I knew I needed, but couldn’t find before. Lela’s advice is invaluable, the resources are fantastic, and the community is seriously positive, engaged, and helpful.
JANE PEARSON
Janery | Washington, DC
The Think Tank offers a deep and meaningful array of resources that have helped me to improve my business practices and grow as a creative entrepreneur. Lela and Team Lucky Break bring so. much. value. I will literally never not be a Think Tank member as long as I run a product-based business!
ERIN HILS
Harmony Farm Candles | Mebane, NC
I initially joined month-to-month, so I could cancel if I didn’t see enough value. Now I’ve purchased a full annual membership. This has become the one group I go to every day for the kind of business support I haven’t found in any other group. Highly recommended if you want to take their business to the next level.
MELISSA GONDEK
Small Company Artworks | Los Angeles, CA
The Think Tank has been key in building my brand. The guidance and support offered by Lela and her team, their dedication and response, is nothing short of magical. They want nothing but success for your small biz.
EVIE DONDI
Urembo Asili | San Francisco, CA
Being a small business owner can be lonely at times; this group is like having a whole team of smart, creative, driven <em>(and friendly and funny!)</em> powerhouses on your side.
KATHERINE NELSON
San Diego Soap Co. | California
The information about how to handle Covid-19 was worth all the membership dues for the entire year. It was honestly so helpful. I’ve been able to successfully steer my team and business through a difficult time.
CAROL SIMMONS
Real Good Soap Co. | Minnesota
The Think Tank is a group of likeminded entrepreneurs who are bootstrapping their brands. You can pop in with a question and have answers within hours- most times within minutes. You can expect to feel supported, and free to raise any concern without judgment. It feels great to be working alongside your peers!
KATHY FRASER
Milked | New Jersey
The Think Tank is the most affordable way to work with me, and I’d love to put Team Lucky Break in your corner. You can enjoy all the empire-building goodness for $2 a day– even less when you score an annual membership. You can cancel at any time with a single click from your member dashboard. I’m confident this will be the smartest investment you make in your business this year!
