Brick House Branding
Pop the champagne!

At this very moment, there are more businesses in operation than at any other time in human history.

And as barriers to entry into the marketplace continue to decrease, new brands will continue to come into being. In the midst of this swell, have you wondered why some companies seem to garner all the buzz, collect raving fans, land on the shelves of the most amazing stores, and the pages of the most coveted magazines, while other brands seem to be perpetually treading water?

The Problem

  • The competitive landscape is feeling mighty crowded. New brands pop up in your space every week, with too much overlap and way too many shades of grey.
  • You're "lost at sea" when you think of how your work fits into the broader marketplace. It seems like everyone is in your dance space and you feel like you're slowly being eaten alive.
  • You're frustrated by efforts to connect with and understand your customers. You know they must be out there, but you're struggling to understand where to find them, how to speak to them, and how to compel them to action. This whole shooting-in-the-dark thing is exhausting!
  • You're unable to charge what you know your products are worth. There's a breakdown in the value communication of what you create, so you've been keeping your pricing artificially low in hopes that it will help tickle sales. But either it's not working at all or it's working... and you're broke.
  • You've been cobbling together a brand through piecemeal efforts, working to build each piece of your marketing strategy dot-by-dot, but connecting all of those dots together is proving to be a challenge. The brand feels disjointed and inconsistent.

The Root Cause

  • You've been making what you love, but operating on auto-pilot without thinking more broadly about what makes your work different, meaningful, and memorable. You need to cultivate strong differentiation and value.
  • You're unclear about how your work fits within the broader marketplace. But how can you possibly outwit, outplay, and outlast the competition when you don't understand who you truly are and who you're in the ring with?
  • Your target customer is too broad and unfocused. You've been concentrating on their demographics (age, gender, location) to the exclusion of their psychographics (what makes them tick, the common ties that bind, their most closely held beliefs). Spoiler alert: Unlocking an intimate understanding of your people also unlocks a world of marketing possibilities.
  • There are kinks and weak spots in the brand presentation that create doubt in the mind of your customer. Building consistency fuels trust, and putting your best foot forward in the brand presentation enables you to command premium pricing... and actually get it.
  • You're looking at each piece of the brand development puzzle without considering the whole. You need "big picture" thinking and a seasoned hand who can weave the various pieces of your brand together into one cohesive message that resonates deeply with the people you most want to serve.

Sound familiar? If so, then I'd be honored to roll up my sleeves and slip on my best thinking cap to work alongside you in an intimate, 9-week mentorship. I've designed a proven brand development blueprint that provides the knowledge, tools, support, and structure you need to step boldly into the marketplace with confidence and clarity. We're going to refuel your entrepreneurial jet pack, reignite your passion, power-up your brand messaging, and bring serious focus to your business!

Lace Up Your Boots
Lela Barker

My name is Lela Barker (hi!) and I've been a full-time creative entrepreneur since 2003. I launched an apothecary brand with zero idea about how to succeed in business and about as many dollars in my pocket. As a single mother of two young toddlers, I was having a hell of a time finding a job that worked for my family. Out of sheer desperation, I started a small business with the hope that it would help me keep the lights on while I looked for a "real job."

While I've never gone back to the traditional workforce, I have created plenty of "real jobs" through my companies. To date, I've landed more than 1500 wholesale accounts, acumulating $12million+ in sales. I've been able to indulge my love of travel by visiting more than thirty countries to promote my product collection, establish distributorships, and build sourcing collaborations. It's been a wild, empowering ride that I never expected though I'm deeply grateful for every drop of it. I founded Lucky Break in 2012 so that I could share my hard-won lessons from the entrepreneurial trenches with other business owners.

I have a passion for creative, product-based businesses and I've had the honor of helping thousands of them navigate product pricing, wholesale strategy, and brand development. This branding piece just-so-happens to be my favorite because I'm keenly aware of the power that it holds to catapult a business forward. Brick House Branding is my flagship program for serious makers-on-the-move who are ready to level-up and be heard.

Every single semester has been filled to capacity for the past two years, and I've had the privilege of graduating more than 400 savvy makers and product designers from the program. And wait until you see some of these transformations... they'll make you weak in the knees! I invite you to peep a few of my favorites below. Roll over each image to reveal a "before" snapshot to discover how the brand presented itself before we began our work together. Some of these sneak peeks link to more detailed case studies on the Lucky Break blog, where you can hear more about the journey behind the brand evolution. I'm incredibly proud of each and every one of the them...

April May

Lela packs in a ton of information, but it's not just stuffing to fill time. Every slide of the series is carefully selected and thoughtfully included in the presentations. Her obvious commitment to teaching makes me want to work hard to improve and use the lessons in real life! I'm working through the course materials, finding my way to a clearer vision for my company.

Smudge Ink | stationery

Reserve your seat in Brick House Branding

CAPTIVATING BRANDING is the key to success

The emergence of a tsunami of fresh products and small businesses is a clear signal that it's time to get serious about transcending the commodity market.

Commodities are products that can easily be substituted one for another. Essentially, they're items for which a demand exists, but there's no qualitative difference across a marketplace. If your soap/greeting cards/candles/jewelry/apparel is viewed by consumers as a commodity, then it can easily be passed over for another option that's cheaper and more readily available. Being perceived as a commodity is the kiss-of-death for creative products.

Brands, on the other hand, create differentiated products that are highly desired by their customer base. Brand customers have a degree of loyalty, seeking out these specific products in the marketplace, and they're less likely to substitute products based on price and availability.


Building a strong, effective brand creates loyal customers. These customers don't have a wandering eye that's tempted by the lower price or wider availability of other products. Not only that, but these cats are genuinely excited to spread your message to their friends and family. Since they understand your product's inherent value and crave the experience that only you can deliver, they're happy to pay premium prices for your offering. Three cheers for earning a respectable living from your work!

Here's the hard truth: Creating beautiful and functional products isn't enough to become competitive in the modern marketplace. Those products are simply the price of entry to the market. To build a brand that's poised for sustainable growth, you must clearly define your core values, understand your audience, cultivate powerful emotional resonance, and develop memorable customer experiences. I've been tilling this fertile ground for more than a decade, studying the mechanics of brand building and creating a few wildly successful brands of my own. In 2019, I'm doing-cartwheels-excited to share the magic of effective brand architecture with a savvy syndicate of brand owners who are ready to dream big and take action!

When you create a compelling, clearly-defined brand, running a business is more... SATISFYING + PROFITABLE + SUCCESSFUL


How much more profitable + sustainable will your business be when you're deeply connected to the core of your brand and have the clarity necessary to make your products stand out in densely competitive marketplaces?

How much more efficient + effective will your work be when you're able to create products + marketing strategies that act like a magnet, drawing your target audience right to your doorstep?

How awesome will it feel when the development of your next product, blog post, editor pitch, and Instagram post are painless + intuitive, because your finger is so firmly on the pulse of communicating what your brand is all about?

How proud will you be when you're able to confidently price your products to command the sum they truly deserve because the value is crystal clear?

Gwen Jimmere

Before BHB, I felt like I had a company. After BHB, I know that I have a brand. I'm far more confident now about approaching retailers and distributors. I've had other "coaches" and I've been sorely underwhelmed with the results. But I've yet to make a purchase with Lucky Break that I've been even slightly remorseful about. The difference with Lela is that she's done it all, had all the successes and made all the mistakes, so she knows the ropes. She's my fairy bizmother and I trust everything she says about business as a maker. If she says to jump, you better believe I'm asking, "How high?"

Naturalicious | hair care

COMPREHENSIVE brand development FROM A - Z

My holistic approach to branding is thoughtfully crafted especially for creative, product-based businesses. It blends critical brand strategy with a stellar visual presentation and compelling customer experiences. Over the course of our nine weeks together, we focus on...


  • Discovering how to position your work to create clear, meaningful differentiation within the marketplace.
  • Cultivating an intimate understanding of your dream customer and what makes them tick.
  • Building emotional resonance that cultivates loyalty among that target audience.
  • Determining how to select a strong and unique brand name that you can trademark at the federal level.
  • Learning how to position your brand within the marketplace by identifying competitive and complementary brand sets.
  • Crafting a brand manifesto to serve as magnet for the people you most want to serve.
  • Developing a compelling brand voice that builds connection with your audience.
  • Clearly communicating your brand story to eloquently share your passion and rally your audience around you.
  • Crafting a compelling "about" page and persuasive product descriptions.
  • Designing an editorial calendar for your blog (no more "What in the hell am I supposed to talk about now?").
  • Exploring which social media platforms best serve your brand and developing a content strategy for each of those platforms.
  • Creating a blueprint for your email marketing efforts.
  • Discovering the principles behind effective logo design and the psychology of color.
  • Exploring how to effectively work with graphic designers to keep projects on-budget and moving along on an agreeable timeline.
  • Curating a visual style guide to ensure that your brand aesthetics are consistently articulated.
  • Understanding how to capture persuasive product images for your website, line sheets, and media kit.
  • Designing customer service policies and an enriched unboxing experience that spawns an army of raving fans.
  • Peeling back the curtain on creative brands who are rocking retail, wholesale, and the media.
  • Learning how to apply those same branding principles to your company, no matter how deep your wallet or how far along you are in your entrepreneurial journey.
Want to know what we'll be studying each week?
When you reserve a seat in Brick House Branding, you unlock an opportunity to hear from a collective of seasoned branding professionals. Each week, I'll introduce you to another superstar in my entrepreneurial circle, and together we'll dive deep into their area of expertise. These in-depth, exclusive video interviews support and expand key areas of the curriculum, providing inspiration, information, and fuel for your business journey. Roll over each of them to reveal what these experts will be dishing on!

Reserve your seat in Brick House Branding


  • You're nurturing a product-based business. Apothecary brand owners, ceramicists, jewelers, stationers, houseware designers, apparel mavens, chandlers, and purveyors of gourmet food... I'm looking at you!
  • You're tired of shouting into empty caves, wandering aimlessly in search of customers, pricing below what you know your products are worth, and watching all those other brands become the darlings of store buyers and magazine editors.
  • You're willing to play the "long game" and are keen on building sustainable success.
  • You're committed to working hard. My brand development system is robust, and it requires both introspection and an appetite for action.

You don't need to be in the pre-launch phase to reap the benefits of Brick House Branding. In fact, the majority of my graduates don't consider themselves new brands at all. They've been at the grind for a while now, but they're not getting the traction they need. Not enough customers are engaging, not enough wholesale buyers are nibbling, editors aren't talking about the brand, and they can't charge the prices needed to turn healthy profits and reinvest in the business. If that feels all-too-familiar, then it's a strong indicator that further brand development is needed.

This program is a detailed business diagnostic designed to build your knowledge base and reveal which facets of your brand need refining. It marries those new insights with fresh tools and a sage mentor, empowering you to reinvent your marketing and position the company for record growth.

But I want to be clear: I recommend taking a pass for now if you're unable to commit 8-10 hours per week for nine weeks to build a solid foundation beneath your business. My clients are people of action, and we move through the coursework as a group. I need you to be ready to roll up your sleeves and get busy with an active tribe of serious entrepreneurs!

Finally, it's important to note that this program isn't designed for service-based businesses. But makers and product designers? Oh, yes.

Wendy Hively

I've taken several classes specific to the jewelry industry and I'm a B-School alum as well. None of those classes has given me the insight into my business as an overall "brand" like Brick House Branding has! I cannot say enough about your attentiveness to every student's needs. The ability to get specific feedback to my questions was invaluable.

Charliemadison Originals | jewelry


This 9-week mentorship offers the best of both worlds: group support and accountability blended with private coaching and direct feedback. I adore a good win-win!

The number of participants is intentionally capped to ensure that you receive personal guidance and plenty of access to me as we unpack these teachings. We'll kick things off together as a community on the same day and then methodically work through a progressive blueprint of brand development that builds and layers upon itself.

Here's how that works...

  • SATURDAYS: On Saturdays throughout the semester, I release a series of information-rich video trainings, each singularly focused on a critical building block of brand development. Every module is accompanied by a packet of support materials, including detailed resource lists and deep-diving worksheets designed to guide you through putting the information into immediate action for your business.
  • FRIDAYS: We gather together each week for 90 minutes of Q+A on a group Office Hours call, providing an opportunity to build community, clarify curriculum, and review coursework to ensure that you're on the right track. It's hard to imagine how helpful listening to other people work through brand development is... until you actually hear it. These group calls are one of the most celebrated facets of the program! And each one is recorded, so you can enjoy all the action even if you can't join us live.
  • EVERY FEW WEEKS: You and I meet on a private call so that I can offer personalized guidance. I'll roll up my sleeves to tailor curriculum, gut-check the viability of your plans, help you see the brand through a fresh lens, and keep you motivated and moving forward. We'll enjoy three private calls throughout the semester, totaling more than 2 hours of private consulting, and you'll be invited to schedule them all before our semester kickoff begins.

Before we meet for the private calls, I'll ask you to beam over select pieces of the BHB coursework, so that I can guide your progress and support you every step of the way. I have call times available during business hours and on select evenings and weekends. And they're all recorded, too, so you can ease into the conversation without ever picking up a pen to take notes!

Brick House Branding Delivers:



I promise that I'm not being overly dramatic when I say that everything has changed. I've accomplished more in the last few weeks of Brick House Branding than I have in the last 3 years of running my business. It was painful and gut-wrenching but I've loved every single bit of it. Because it's working...

Artisan Sugars | specialty food

Dive into BHB on a schedule that works for you

I've designed every aspect of this mentorship to fit conveniently into your lifestyle and calendar:

  • Curriculum Videos and Expert Interviews are available 24/7 in your personalized Virtual Classroom. You can study at your own pace, any time of day or night. The classroom is accessible anywhere in the world and from virtually any mobile device. Watch videos while parked in the carpool line, while riding the subway, while strolling through the grocery store, or while sweating it out on a treadmill.
  • New curriculum modules drop on Saturday mornings, enabling you to dive in on the weekends or work in the evenings. Either way, you'll be prepared for the Office Hour call at the end of each week.
  • The schedule for all eight Office Hour Calls is published months before the semester begins, so you can plan ahead and join me live as often as possible. And no worries if you can't make it to a call! Each one is recorded and uploaded to the Virtual Classroom as an MP3 file, so you can catch up at a time that's convenient for you.
  • I've opened up my calendar and set aside time during select evenings and weekends for our private calls. You'll be able to book all three of them before the semester begins, so you have plenty of notice and ample flexibility with your scheduling.
  • Enjoy lifetime curriculum access so you can revisit the modules as often as needed as you continue implementing the principles taught in BHB after graduation of the live semester.

Reserve your seat in Brick House Branding


That's not some lofty promise or sales gimmick. Almost nothing makes me happier than hearing "Seriously, why didn't I do this sooner?" and "This is the best money I've ever spent in my business!" at the conclusion of every semester.

Want to hear directly from my graduates? Scroll down to the bottom of this page to read unfiltered reviews from dozens of them. I've published every single one that's ever been submitted. They're all 5-star, posted by actual participants, and no one's been compensated for offering their feedback.

I'm proud of the track record and reputation that I've developed. I work damn hard for my clients and that's reflected in their Graduation Survey results: every BHB participant in the history of ever has indicated that this mentorship was a wise investment for their business. Every. Last. One.

Tuition for the Brick House Branding mentorship is locked in at $1800 for 2019, but the value far exceeds the price of admission. Because I want to ensure that this opportunity is within reach, you can elect to spread the tuition over four monthly payments of $475 each. Reserve your spot with a deposit today and I'll bill your final three payments through PayPal's recurring billing program.

I'm happy to put my money where my mouth is, too. If you do the work and don't believe this experience is serving you well, then you can request a full refund. I've never once had it happen, but the offer is squarely on the table!

My hourly consulting rate is $299 and my calendar typically books out 6-8 weeks in advance. If I were to deliver this curriculum to brand owners one-on-one, the cost would easily top $7500. By assembling a small-but-mighty collective of makers and product designers who can work through the program together, I'm able to group-teach and keep the investment surprisingly affordable without sacrificing the efficacy of the curriculum or the value of the experience.

Rosaura Unangst

I appreciate Lela's honesty and I love the quasi-holistic approach of Brick House Branding. It really challenged us to look within. You acknowledged these businesses are a part of us in a deeply personal way, but we can still find ways to be business-savvy and without making everything personal.

Pigment & Parchment | bespoke invitations


Space is limited, and there’s a solid chance that all available seats will be claimed before that date! If you know that you want in, then I invite you to carve your name into a desk right now for the Late Summer Semester. We’ll be kicking things off together on July 20 and you’ll be rocking your cap + gown on September 13.


The next enrollment cycle won’t open until October 2019 for the first semester of 2020.


Before enrolling in BHB, many of my brand owners were trying to piecemeal their business by collecting guidance from around the internet, but all of that information doesn't necessarily apply to your business, which leads to mounting frustration as you struggle to implement disjointed advice. And you might well be listening to a chorus of voices offering information via Facebook groups or friends. The problem? It's either cookie-cutter advice that doesn't help you stand out from the crowd or experimental strategy that may or may not prove successful in the end game. In contrast, Brick House Branding is a comprehensive, proven marketing roadmap for success that I help custom-tailor to your brand.

Dyan Reeves

"Here's what the class description doesn't tell you: Lela truly cares about everyone that goes through her courses and BHB is no exception. Lela's teaching style is straight to the point, but warm, no fluff and she doesn't waste time, which I personally love. Through AMAZING workbooks, worksheets and resources, Brick House Branding introduces you to concepts and ideas that aren't at the forefront of your mind when starting a business. Even if you're a seasoned entrepreneur, you'll still find tons of invaluable information that will save both time and money. The Q & A is an opportunity to confirm some of the elements you already have in place and get clarification on anything you don't quite grasp. It is a great relief to know that you're moving in the right direction. I cannot recommend this program enough- the only way you will regret this course is if you don't sign up!"

apparel + accessories

If you still have questions, then I invite you to download a comprehensive preview of my Brick House Branding curriculum. There's a good chance that the answer to your query is tucked inside. Prefer to talk to someone before enrolling? Reach out and say hello... the Lucky Break team is happy to help!

Because access to BHB is limited to a select number of brand owners per semester, your reservation for a Brick House Branding seat cannot be canceled or transferred. We're saving it especially for you! Please visit the Client Concierge page for complete details.

Click here to inquire about availability
Reviewed by
03/28/2019 - 11:14:22 AM
Holy. Moly.
It's hard to put into words how BHB changed my entire perspective on my business. It's been an absolutely amazing experience. In implementing just 5% of what I learned in the program I saw a significant jump in sales. It was like magic. As a busy mom with a "job job" and a small business I appreciated being able to work on the class on my own time and I love that all group calls and private calls are recorded so I could listen back at any time

I finished the program with a long list of "to-do" items but I feel like Lela and BHB gave me the tools and motivation to do the work and more importantly, do the work effectively.

If you feel your business is stuck in a rut, BHB is exactly the kick in the pants you need to re-kindle that spark.
Reviewed by
03/26/2019 - 02:00:08 PM
Worth every penny!
Being naturally risk-averse, I am very careful with where I spend my small biz dollars -- it is my full-time and only income, which my family depends on, so every penny counts. This was the biggest one-time investment I have ever made into the business and I have to say, it was a very wise decision. I was hesitant because I am not in the same category of products as many of Lela's other students, and because I have already been in business for eight years, so I wasn't sure if the curriculum would still be relevant for me. It definitely was! Lela takes such a comprehensive, holistic and in-depth approach to brand identity -- it helped me look at my business through a new lens and understand it much better. I feel significantly more confident moving forward and more willing and ready to invest further into the business to elevate it to the next level. Lela packs the curriculum full of incredibly useful resources and even though this is a group class, I feel like I had ample opportunity to get one-on-one help and have all my questions answered. If you are serious about business growth, don't think twice, this is the best money you'll ever spend!
Reviewed by
03/23/2019 - 07:49:41 PM
For two years I watched Lela launch BHB with the nagging feeling that I should be in the group. Finally, I did. I was at the point where my business had plateaued and I felt like I was just keeping my head above water. I knew I had a problem at the core of my business. With Lela's insight, I realized I had simply never embraced the customer I loved the best. Once I figured out I could pick my customer, everything changed. I went in assuming I just had to tweak a few things but, in the best way possible, I'm now ready to completely change my product design. I'm excited about my business again, which is something I haven't felt in years. There's now a purpose and a direction for me to follow. No more treading water; I'm butterflying toward the nearest resort island.
Reviewed by
03/23/2019 - 09:22:14 AM
A Must-Take Course for Entrepreneurs!
It took a lot for me to register for this course because the cost was not in my budget. But, I'd heard so much good about Lela and Brick House Branding that I felt it would be what I needed to bring serious focus into my business and elevate my brand. It has been worth EVERY. SINGLE. PENNY. Lela taught me about things I never would have thought of and always gave me information and suggestions that made me feel empowered and motivated. She helped me to identify the core of my brand, set me on track to build my brand around it, and gave me the validation and confidence I needed to move forward. I completed the course yesterday (woo hoo!) and I have so much to do to implement everything she taught me but I now know EXACTLY what I need to do and how I should do it. If you are on the fence about taking this course, don't hesitate another moment. There will be a lot of work on your part but it is totally worth it! I was so impressed with everything about Lela that I became a Think Tank Member so that I could avail myself of Lela's fabulous business mind and all the BHB resources that come with the membership as I work through my rebranding over the next many months. Thank you Lela and the Lucky Break Team. So glad I found you guys and so very glad to be a BHB Grad!
Reviewed by
03/15/2019 - 10:03:32 PM
Absolutely Mindblowing
When I signed up for BHB, I figured I'd learn a few things from Lela, tweak my business a bit & that'd be that. How wrong I was. LELA BLEW MY MIND. There were SO many different facets of business that I hadn't thought about. It's like she flicked a light switch in my head. I literally can't go down an aisle in the grocery store without noticing the emotional resonances of all the different brands (if you don't know what emotional resonance is, you need to take her class). I'll never look at the freezer section the same way again.

Lela's approach didn't intimidate me or make me feel like I needed a MBA to reach my goals. She truly cares about your success & never makes you feel like you aren't enough. Her handouts & resources include fountains of info that I'll refer back to for years. And if Lela didn't know an answer to a question, she always made sure that she had the answer ready for the conference call the next week.

BHB is one of the best investments I've ever made hands down. I'm truly grateful to Lela & her team. If you are on the fence about BHB, just click the damn sign-up button already. Your business will thank you for it.
Reviewed by
10/10/2018 - 09:36:17 PM
Extremely helpful!
I took this course after only a year in business, and I am very pleased with it. It was a well put together course that builds upon itself from beginning to end, that walks you through the most basics of finding out who you are selling to, to exactly how to reach those specific people. I felt like this course was the missing link for what I want to communicate to my customers and how to deliver it successfully. It may feel like a steep monetary investment initially, but by the end of the program it becomes apparent how valuable not only the course information is but the experience and knowledge that Lela provides. Lela truly feels like your "branding mama" that works intimately with you on all the important details. No matter what product you are a maker of, this course is applicable.
Reviewed by
10/10/2018 - 03:31:58 PM
Thoughts from a Rooster in the Hen House
There's a handful of ways that I'm not the typical Lucky Break Customer;

1- I'm a boy, and not a lady.
2- I sell custom built Guitars, and I'm not in the apothecary, jewelry, and etc. spaces.
3- My guitars carry a significant price tag and are built in very limited quantity.

With that said; I couldn't have been happier to be the "rooster in this hen house". The fire hose of curriculum and knowledge contained in Brick House Branding is immediately applicable to my product category as much as any other, and will be continually useful and important as I continue to build my brand. It is exactly the branding and marketing information I've been looking for to create a solid foundation to build my brand upon.

Beyond that Lela's caring and intimate hands on approach is the icing on the cake. Despite a clearly (and understandably) busy schedule of her own, Lela is able to make each student feel like their questions and concerns are of utmost importance. Lela is able to connect honestly and deeply with each student giving personal attention to each student's brand and class experience.

Many thanks to Lela and her team for a wonderful experience, and all the encouragement in the world to anyone looking for a solid foundation to build their brand on.

Looking forward to the future, and thankful for the confidence.

Reviewed by
10/10/2018 - 01:10:05 PM
Exactly the clarity my business needed!
Short and sweet version: BHB is worth every. single. penny. Lela Barker is both a deeply knowledgeable strategist and a delightful teacher (and human being in general!) This course is a must, must, must if you’re serious about having a successful product-based business that truly connects with customers and leads to sales.

The long version: BHB has provided me *desperately* needed clarity and branding strategy for my candle business. Before BHB, I had nearly 8 years of candlemaking experience under my belt. Four of those years were devoted to the business on a full-time basis. In that time, the business grew steadily, turning respectable and increasing profits annually while operating on a mostly wholesale model. Customers were pleased with the products I offered and I’d been able to sustain long-term partnerships while also regularly welcoming new stockists. Sounds good, right?

Well, instead I felt like I was floundering.

Nagging quasi-existential business questions routinely surfaced while pouring candles and packing orders: what truly makes my candles different/better than the others out there? How can I connect with fans and customers more meaningfully? What is at the heart of this business I’ve created and how can I convey that to potential stockists? How the heck am I going to transition from Etsy to a real website? Why can’t I figure out a better way to post regularly on social media even though I love using it?

For a good year-plus, I evaded these pesky thoughts because I had no idea how to address them. Then it slowly dawned on me: I had created a product line and put a logo on it, but I hadn’t—from the outset—developed a brand. At that point, I knew the business wouldn’t be able to evolve meaningfully if I didn’t get to the cores of the issues reflected in my questions. And they all had to do with the lack of brand understanding.

Through the brilliance of BHB and Lela’s guidance, I now have a roadmap in my hands of what do to. And I feel empowered and invigorated in a way that I’ve never been before! There is much work ahead to implement the strategies and tactics covered in BHB. But I know what to do and that’s really half the battle as a maker entrepreneur!

If you’re looking for a deeply practical course that is meant to be applied, BHB is it. Lela developed BHB from her own experience as a successful maker and it shows. The content and lessons learned in BHB are going to transform my business for the better and I cannot wait to see the results down the road.

I cannot recommend BHB more wholeheartedly. It’s a branding masterclass for makers and I’m so thankful that Lela offers it.
Reviewed by
10/09/2018 - 04:55:33 PM
The Missing Link
I have been an entrepreneur for 30+ years with my husband. Together we have pursued countless training's, conferences and courses.

Every time we'd end up disappointed with our investment because most of the information did not pertain to us or our branding needs. Don't get me wrong, we did learn something from each course, but always felt something was missing.

And then along came Lela Barker with BHB - 'The Missing Link' for our company's branding needs.

Her attention to detail, the humor, the artwork presented, the guides created, heck, even her voice on every video is stellar!

The number one thing I loved about this program, that none of the others I've taken had, was the One-On-One calls with her directly. It held me accountable. It forced me to do the work instead of allowing life to get in the way. Every call was incredibly helpful, inspirational and fun.

I am forever grateful for Lela and her team's dedication to helping entrepreneurs look through the eyes of their customer in order to deliver a remarkable experience that will create loyalty + devotion for life.

You ROCK Lela!

Tammy Doering
Aviv International
A Dead Sea Apothecary

Reviewed by
10/09/2018 - 10:45:56 AM
A great investment!
Thanks to Lela she took me from playing it safe to branding you can sink your teeth into. Before taking this class I was 6 months into my brand and happy with my color scheme and logo. Taking this class was a leap of faith. I had taken other classes from Lela but hadn't yet thrown down this kind of dough so it was tough to decide. I'm so glad I did!

In the entrepreneurial world you'll spend a lot of money and sometimes it's a great investment and sometimes it's a lesson learned. This BHB class was a great investment! She takes this idea of branding and gives you practical ways of implementation.

I could go on and on about BHB and Lela as all her students could but the hard work Lela and her team put into all that they do is a great service to us all.
Reviewed by
10/09/2018 - 12:53:36 AM
Game changer!
Wow! I am so grateful to have found this course!! BHB was truly the best investment I could have made in my business. I had one year of experience running my apothecary brand going into the course and what I learned during BHB changed my whole approach by bringing clarity and helping me identify priorities.

Lela is so wonderful! She is engaging, funny and incredibly smart about all aspects of branding. It is clear that the years of practical experience she brings to her teaching have given her a solid foundation to offer sage advice to entrepreneurs along their journey.

The structure and flow of this course are very well thought out, each module builds on the previous but can also be revisited as an independent topic in the future for a refresher. I would absolutely recommend this course to anyone starting or running a small business. You will not leave disappointed and although it is an intense course you still have the materials to revisit and reference in the months and years to follow.

Thank you from the bottom of my heart Lela!

Reviewed by
10/08/2018 - 07:58:41 PM
Fasten Your Seatbelts!
Lela is a rockstar!
But I already knew that.

I met Lela at the Soap Conference in 2008. I had already started my business, KleanSpa, and she was already my mentor, even though she didn't know it.

We clicked and I followed along with her on her journey for years, running things by her and getting gems of answers. Then she started Lucky Break Consulting. It was out of this clamor from her fellow B&B makers for her attention and problem-solving skills that Lucky Break was born.

I jumped on board. I took the original BHB course. It was great. I learned a lot, but it was more of a buy this webinar and do this class. Which was OK. But I don't even recall even finishing it.

I started a new brand, Phoebe Peacock, in 2017. It started out as a perfume line and it slowly has its sights on becoming a lifestyle brand. I opened a brick & mortar, but I felt a lack of clarity. I needed some direction on what Phoebe Peacock was and I knew where to find it. Lela, of course!

So, I enrolled in the new and improved BHB program, and boy, is it a ball -buster (excuse my French)...In the best way possible! I am SO glad I took this class (again). I know that Lela always delivers WAY more than she promises. The money I paid does not even come close to the amazing value I received. Plus, I can re-watch the videos over and over. There is still more work on my part ahead, but I feel like I have Lela right by my side, guiding me.

Clear the decks and take this class! It's an A-Z of how to brand a business, in clear, actionable steps. Don't even take a second thought! It's worth the money!

Thank you, Lela, for continuing to be my mentor, friend and guide through by business life. I couldn't do it without you.
Reviewed by
10/03/2018 - 12:11:33 PM
The BEST investment.
I came into BHB thinking I had most aspects of my branding figured out, and I just needed some pointers and guidance. Well, I could not have been more wrong. The information Lela shares in each module is incredibly full and detailed, and she provides a long and amazingly helpful list of resources and examples for each one. She is engaging and entertaining, but most importantly, supportive. It is clear from the start that she’s in your corner. BHB was worth every minute and every penny spent, and I now know my company better and more intimately that I could have thought. I have a confidence in my brand voice that I did not have before.

It’s a huge commitment, but I believe nothing you could do for your business will have more value than this course. Listen when she tells you to clear your calendar! It may be different for others, but I spent 20-30 hours a week on coursework, and it was well worth the time.
Reviewed by
09/29/2018 - 10:18:38 AM
So Glad I was Wrong
I was a very nervous before I signed up for BHB. After seeing all the excitement in the reviews and the pretty new logos and photos from the "where are they now" series, I assumed that BHB was just Lela telling us to hire a photographer and a graphic designer and why we needed them. I couldn't have been more wrong.

This course is packed-full of incredibly valuable information and how to implement those ideas. Lela is a fountain of information, she's done some incredibly in-depth research, and she's been in your shoes. Lela is an incredible communicator, and the course is designed for all styles of learners.

I was expecting the expert interviews to be an hour-long sales pitch, but Lela has pages of questions for each one as well as incredible resources for how to further your growth and knowledge.

Lela does "real-life" business advice - it's not sugar-coated, but she's also not going to steer you wrong.

If you know about your business, but you don't really know who she is, this course is for you. You will get more than what you paid for!

PS - after you sign up, do yourself a favor and literally clear your calendar of everything. Lela gave me that recommendation after I signed up, and that's exactly what I did. After I signed up, I spent 4 months clearing this 9-week block, and because of that I was able to invest 20-40 hours per week. It has paid off!
Reviewed by
06/28/2018 - 11:58:55 AM
Now excited about the future!
Wow, just wow. Our whole team took this course. We all found it incredibly beneficial. Lela has so much wonderful knowledge, and experience that turns into amazing guidance! With this course she has helped us figure out what key things we are missing even after 30+ years in business. We agree that this course will show you more than any college class would. We have confidence and excitement when deciding the future of our brand. We absolutely love to work with Lela and her amazing team.
Reviewed by
06/23/2018 - 10:20:04 AM
BHB Exceeds High Expectations
My team and I initially intended to schedule one appointment with Lela when we came across the Lucky Break website. But when we read the offerings of Brick House Branding, we knew that was what we needed. If it was as good as it sounded, we would be well on our way to making our business dreams come true. Of course, after paying the fee we got nervous about it. . . until the course started and the first Module came in. It surpassed our high expectations and we knew right away the course was well worth our time and finances. The thought, research and work Lela put into BHB is phenomenal. What a wonderful, spectacular, inspiring business workout! Every module was exceptional.

Lela taught us what would have taken us years to learn on our own. She entertained us with her humor, her stories and her playful use of words. She gave us hope and broadened our vision. And she set us in the right direction. We have nothing but praise for BHB.
Reviewed by
06/20/2018 - 02:22:48 PM
Brick House Branding has shown me the light!
By the end of this course, I felt tremendously more confident and excited about the future of our brand. Brick House Branding made us evaluate vital corners of our business that we would have otherwise overlooked. I'm so grateful for Lela's guidance and highly recommend working with her. This 9-week course is not for the meek. Be prepared for the intense curriculum that will rock your world. Lela Barker is incredibly knowledgeable and forced us to see our brand through the perspective of our customer. That, in turn, has helped us redirect our marketing strategy in a way that we know will be immensely more successful. I don't know where we would be headed without her!
Reviewed by
06/20/2018 - 01:24:00 PM
Forever Grateful
BHB is the mother of all branding programs. You will definitely get more for your buck. The Curriculum is very detailed and loaded, but easy to navigate through; basically step by step. I thought I knew what to expect from the syllabus that was sent out to us before the start of the semester, but I didn't think that Lela would be as hands on as she was. She really exceeded my expectations. She wasn't just there to advise, but share her experiences, wisdom and insight and for that I will be forever grateful!

Lela Barker is the most creative person I have ever had the pleasure of meeting. Her personality is everything, which makes working with her that much more valuable. The advise that she gives is immeasurable. Hands down, the best decision I could have made for myself and my business.
Reviewed by
06/19/2018 - 11:37:34 AM
From Good to Great
BHB gives far more value than what you pay for. Lela has developed a robust and well thought out program that will help you work on the branding aspects that you have in place and so many other aspects that you may have never considered. She has thought of everything. This work will make you think deeply about your business, your customer, and how you present your products to the world – in the best way! Lela is wonderful to work with and asks the tough questions in order to help you discover and get a laser-like focus on what your brand represents. This program can take any brand from good to great. I am so pleased with the last nine weeks and will be revisiting this content often!
Reviewed by
06/18/2018 - 02:54:29 PM
The BEST investment you'll make in your business.
My wife and I have a lot of experience as entrepreneurs. We've been in business for ourselves full-time for the past 14 years and seen a lot of success in various arenas. We've sat in on many conferences, attended lots of workshops and hired several amazing entrepreneurs for private mentoring.

I tell you all this so you will know that we are well-versed in what good, valuable content looks like and our business knowledge base was already pretty extensive before enrolling in BHB.

Even so, this course is one of the most valuable things we have ever done for our business (or any other business we tackle moving forward for that matter).

BHB walks you through the branding process step-by-step in such a simple, yet thorough and methodical way. So much time and attention to detail has been put into this course and it really shows.

Lela has such a knack for hearing all of your ideas and ambitions, and being able to distill those down to a focussed concept that is delivered with punch.

When you graduate from this course, you will have all systems in place to be very intentional with your brand, and move forward with a very clear style and purpose. We can't recommend it enough.
Reviewed by
06/16/2018 - 07:38:53 PM
I can only say, I wish I had taken this class years ago before I started my business. But it's never too late. Before BHB, my few experiences with branding always left me frustrated and depressed. I was running a business, but not a brand. I knew that I needed the class and I knew from taking LBU that Lela would be outstanding. Turns out, BHB was not depressing at all because Lela broke it down into steps I could handle and I knew that Lela would help me get there. And I did! Because of BHB, I'm "turning cartwheels", as Lela would say, over my future brand.
Reviewed by
06/15/2018 - 01:19:00 PM
Starting a Business begins with this
I've had my eye on the program for a while and I'm so glad I dived in! Lela was nothing short of sweet, ever so helpful, and honest. This was the best investment I've made in my business.
I wish I jumped in before starting my business but I've got the tools now to win.
All the courses work seamlessly with each other and I'm glad I found BHB and Lela.

In doubt? Don't be. It's worth it and much more.
Reviewed by
03/23/2018 - 04:17:35 PM
What a blessing!
I was at a point of needing to change directions and I had no idea how to go about it. BHB was the perfect answer. Yeah, there were days that I totally felt like I would scream! It didn't seem like much of a blessing right then. But, it was so worth it. I worked through the bumps with Lela's calls & encouragement and am excited to implement the things I learned.
Reviewed by
03/22/2018 - 09:09:09 AM
Its for reals!
I know all these crazy-good reviews seem hard to believe, but yes, BHB is indeed that good. I was hoping the program would be worth the money I was spending. I mean, how many times have any of us been disappointed in something like this? There's tons of business coaches and branding experts and consultants out there all vying for our hard-earned money, many of them are not worth anywhere near what they are charging, and many of them are not even really interested in helping small makers. But Lela and her BHB crew deserve every penny they charge and then some. BHB is intense and challenging, yet it is a clear and concise roadmap to small brand success. I would have flailed around for years trying to figure out everything I learned in 8 weeks in BHB. BHB is hands down the best investment I could have made in my business.
Reviewed by
03/21/2018 - 11:00:12 PM
If you're unsure then you need this class.
I was on the fence about taking BHB. I wasn't sure if it was right for me. I felt like my brand was pretty good. I had traction in the wholesale market. I didn't want to spend the money only to find my branding was fine. The simple act of wondering if BHB is for you is a testament that you do not have your branding on lock and will benefit from this class.

BHB helped me to connect with my target audience, to discover my core conversation and my brand voice so that I can more effectively communicate with my customers on a level that will resonate with them. If you imagine a ballerina performing a series of pirouettes, to pull off this dance move successfully, she must place her focus on one object as she spins or she'll lose her balance and get out of step. BHB shows us where to put our attention so that we can beautifully master this dance.
Reviewed by
03/21/2018 - 03:58:48 PM
There's nothing like it
There is nothing quite like Brick House Branding out there. Unlike other business courses and workshops I've been in, Lela is deeply committed to her BHB students' future success, and it shows. We work hard in this course and so does she! The entire course was delivered with integrity and honesty. On top of this the curriculum gets reviewed, fine-tuned and revitalized every semester, and it's presented in a way that complements a lot of different learning styles, between the independent worksheets, video components, group calls and one-on-one sessions with Lela. I found real value in every module presented.

Having lifetime access to the curriculum feels a bit like winning the lottery to me. This course is excellent value for money. I had doubts before enrolling that it could be as good as everyone says it is and now I'm so glad that I found the time, invested the money and took the plunge.
-Ola Silvera
Reviewed by
03/21/2018 - 01:17:03 AM
Need a roadmap?
If you're like me you do. I spent lots of time and wasted lots of money DIYing my brand. I wish i would've found Lela a long time ago. Everyting she offeres here is business gold. If you want to save time and money then you're in the right place. Dont beat your head against the wall like i did. Instead she helped me foucus and devlope a brand, not just a product. If you're on the fence, get off of it you'll be glad you did!
Reviewed by
03/20/2018 - 11:19:43 PM
The Best In the Market of Branding
Lela takes the most challenging and intimidating parts of building a brand and breaks it down to bite size pieces. What I love about BHB is that she takes a concept, deconstructs it to explain every facet of it then shows you a business example that is using this concept realtime. You are not pouring over just theory and book smarts; it is real-world application. Did I mention she is amazingly personable and easy to talk to? And her curriculum is also refreshingly unpretentious and very well laid out. So glad I took this course. It is precisely the push I needed to take my brand to the next level. Do yourselves a favor grab a seat and buckle in for the ride of your life.
Reviewed by
03/20/2018 - 10:50:55 PM
I cannot even express my appreciation for this curriculum, Lela, and her Lucky Break Team. My business and personal life took a huge hit two years ago and I did not know where to go next. Lela puts everything into easy little bites and gives you so much support. Every module and call left me with knowing what I was missing and what steps to make next. I am so excited for the future. The one-on-one calls are amaze-balls. It is work, hard a$$ work, and worth every last minute I continue to pour into it!
Reviewed by
03/20/2018 - 06:11:37 PM
Well Worth the $$$.
In hindsight, taking BHB is one of those "shut up and take my money" things. I'm at the very beginning of implementing the plans developed during 8-week class, and it's paid off in spades. Lela was able to help me focus in on the things that I knew I needed to be doing but didn't know the best way to go about them, or where I should be prioritizing them. As a one-woman-show, it was great to have feedback and reassurance that I was on the right track.
Reviewed by
03/20/2018 - 06:08:59 PM
Why didn't I do this sooner?
This is the single best decision I could have made for my brand. The course is extremely comprehensive, perfectly paced, and delivered with charm and personality that is second to none. I was unfocused, insecure, and unsure of how to "fix" things, and now I know exactly what I need to do! The live calls and private strategy sessions are the icing on the cake, so that no question goes unanswered. I can't recommend this course enough.
Reviewed by
03/20/2018 - 04:01:13 PM
Great Information!
This class gives you a lot of information to develop a strong or stronger brand. The one-on-one phone calls, were tremendously helpful. My brand needed tweaking, and this class gave me the missing information that was needed. Thank you!
Reviewed by
03/15/2018 - 12:48:36 AM
Deliciously Awesome!
BHB has been an astounding eye-opener and helped me figure out what our business was missing. Lela's one-on-one's are invaluable and chocked full of specific, actionable feedback and insights for your specific business. BHB could've saved several years of frustration and money.
Reviewed by
01/25/2018 - 12:28:48 PM
Lela is a BadAss!
"I can't say enough about the Brickhouse Branding workshop I participated in recently. What I invested for this business program was totally worth it and I am so grateful to Lela and her team for creating such an excellent, thorough, get to the meat of it coaching program. The weekly calls, videos, homework were amazing, plus the opportunity to be able to talk with Lela on the group calls were so helpful and really brought a lot of clarity. Lela is great with cutting through crap and getting to the center of what you need to be doing with and for your business."
-- Jane Anderson, Stinging Nettle Apothecary
Reviewed by
01/01/2018 - 03:29:36 PM
A Total Game Changer
I can't say enough powerful yummy things about Lela and Lucky Break Consulting! I took her Brick House Branding course in the Fall of 2017, and my only question is "Why did it take me so damn long?" I can go confidently into my business knowing I rock my branding. With her help and expertise, I saw instant engagement on all my social media even before launching my new website.

She doesn't sugar coat her advise but helps you dig into what you really stand for; what you and your business really value, and that is a total game changer!
Reviewed by
11/30/2017 - 10:49:41 PM
top business investment!
I met Lela at my first Hand Crafted Soap Guild conference in Las Vegas. Although I do not create soap, I am a creator of other thingsr. Lela's presentation was worth my entire trip to LV. Suffice it to say, it was a complete game changer for me and how I looked at my products through the lens of the consumer. The information (and humor) packed session was spot on. I have since completed BHB, had a phone consult with Lela, and purchased her other products - she's been there, done that and I respect her approach to branding your own business. What I appreciate most about Lela and her business, beyond the wisdom and extensive experience, is her transparency: she tells you what you need to hear; she is honest about her own humble start-up; she is relatable and approachable; and her team is as smart and savvy as she is. This is a big investment, yes, especially if you are a new business. But educating yourself is priceless.
Reviewed by
11/30/2017 - 01:32:13 PM
My only regret- I should have hired her sooner
There are consultants, and then there are Consultants. Then there is Lela who operates on an echelon unlike any other I've come across. A lot of great gurus are out there to assist small businesses, but her focus on artisan based brands and working with people whose product is an extension of their heart and soul? That is where Lela exceeds leaps and bounds from the rest.

Working with Lela was one of the most challenging things I've done because working through her course is not just about building up business acumen, it's about digging deeper into the who we are, why we make and create, and enabling us to make tough decisions that will grow and accelerate our brand. As an artist and maker herself, she gets that and can tap into those emotions in a way that allows us to share our values with our customers and audience in an organic and meaningful way.

The changes I've made to my business in the short time we have worked together have already generated ROI, not just in revenue, but in engagement with my audience. I was worried that I was jumping the gun working with her and that I needed to build my brand more prior signing up, and I could not have been more wrong.
Reviewed by
11/05/2017 - 06:07:42 PM
The Push I Needed!
After my second year of hearing Lela speak at Craftcation, I knew she was the push I needed to move forward with my business idea. BHB contained, even more, guidance and resources than I imagined. Shannon Miller told me to clear my schedule for the first 2 weeks of class and boy am I glad I made that a priority! The more you can put into this class and the more time you dedicate, the more you will get out of it. The support from Lela and the whole Lucky Break team is outstanding. I was pre-launch with my business and highly recommend this course to anyone who is in that same boat. But know, this class will help you no matter where you are on your journey. Get prepared to find clarity, have a tired mind from writing and spend hours of quality time with your computer! I didn't want the time to end! Thanks Lucky Break Consulting.
Reviewed by
11/01/2017 - 02:05:22 PM
A Business "Game Changer"!
I have attended a few of Lela's presentations and really found that listening and learning from her was enjoyable. Her Brick House Branding course had been on my mind for a little over a year. I knew that it would be worth the money, but did not know if I was a "big enough" business to take the course. I decided to rebrand my business in May of this year, and I just decided to take the leap. To date, it has been one of the best decisions that I have made for my business. If you are selling, there is no better time to invest in you. I only wish I had signed up earlier. The topics are extremely relevant, tips are helpful, content is wholesome and her sense of humor makes learning simply fun. Truly a huge turning point for me.
Reviewed by
11/01/2017 - 10:31:29 AM
I'd done Lela's wholesale curriculum in the past and used both her Price-O-Matic and the Line Sheet Service. Those materials were so useful to me as a maker trying to figure out the business side of running a hand-crafted brand that I decided to take the plunge and do the live version of Brick House Branding. I figured Lela had always done right by me before. I'm not going to lie, Brick House Branding takes a lot of time, effort and soul-serching, but it's totally worth it. Starting my own business without any business background whatsoever, I'm constantly aware that I don't know what I don't know. Lela helps you pierce that veil of ignorance by putting on your radar those things you need to get on top of right away and mapping out the milestones a little ways down the road that you'll be conquering soon. Lela has an amazing way of giving straightforward, right-on-the-money feedback that's always constructive and empathetic without making you feel like an idiot for asking. Brick House Branding really helped me hone things down and change a few crucial things, but also helped give me the confidence to realize what aspects of my branding were on the right track. A+
Reviewed by
11/01/2017 - 08:38:29 AM
Awesome program
Initially I was very skeptical of BHB because it was a really big financial investment for me but it has been totally worth the cost. I feel like I've gotten more out of it than I ever expected. Lela and team is very supportive, full of valuable information and I really feel that I have the clarity to take my business to the next level. The course is a lot of work but truly a game changer!
Reviewed by
10/31/2017 - 06:41:56 PM
A fellow entrepreneur told me she wished she had known about Lela years ago and would have taken her courses. I respect my friend's opinion and signed up for Brick House Branding. I figured I knew what I needed to do, but wanted a little clarity and guidance on the order of my next steps. Wow, was I in for a reality check. Thanks to this robust content and Lela with her team, I learned so much more than I ever imagined. I learned "all" the parts that go into making a good brand, standing out from the competition, and getting customers to want to do business with me. I am so appreciative and glad that I decided to invest in this class. Thank you, to Lela and the entire Lucky Break Consulting team! You all rock!
Reviewed by
10/31/2017 - 06:17:00 PM
BHB Is A Wise Business Decision
Once again, Lela has outdone herself. I have taken several of Lela’s classes but I am so thankful that I finally listened to the voice affirming that I needed to take THIS course. Sometimes you really don’t know what you don’t know- until you meet a branding rockstar like Lela! The course materials provided were broken down into actionable steps that serve as the compass that will guide me while I continue doing the work. All of the workbooks and handouts have perfectly mapped out each task and I also found the office calls to be invaluable.
I am excited to apply all of this new information and share my newly branded business with the world. I have confidence the end product will be nothing less than stellar. Thank you Lela and the Lucky Break Team.
Reviewed by
10/28/2017 - 12:54:25 AM
Wow! Just Wow!
There is a reason all the reviews are 5 stars. This turned on the lights in the room for me. I really was wandering around in the dark. The program gives so much vital information and is designed in a way that you can continue to use the material as you grow and change.

If you are willing to put in the effort and follow the process, Lela will draw it out of you. She and her team do an amazing job of bringing clarity to the whole process of getting a business off the ground. I think this is the best investment I ever could have made. Thank you so much, Lela! And thank you to your wonderful team!
Reviewed by
06/13/2017 - 12:42:55 PM
So thankful I found Lela Barker!
Brick House Branding is revolutionary! This class far exceeded my expectations in every possible way. I learned more about branding from this course than from 2 years of trying to DIY my brand identity piece by piece. I struggled for a long time and completely missed key elements trying to figure it out on my own. BHB has given me a clear vision of a niche brand identity and brand voice that will attract a focused target market. I'm now at the stage of implementing everything I've learned in this class. Instead of panicking from overwhelm, I feel more confident and determined than ever because I have a roadmap of exactly what I need to do to get where I want my company to be. This alone is worth the world to me. Thank you Lela!
Reviewed by
06/12/2017 - 12:45:28 AM
We all need Lela's "Come to Jesus" talk!
More than likely if you are reading these reviews, you are in the right place. Let the fear stop right here and take a step of faith and trust the process. Lela lays it all on the table, holding nothing back. She gives you a wealth of information, tons of homework, with lots of love, tucks under the chin, maybe even a tap on the back of the head until it begins to sink in.
She shoots straight from the hip with southern charm and grace.

If you are remotely thinking you want to join the BHB ranks, then honey, do it! It will be one of the most memorable investments of your time and money. Please be aware you will only garner what you are willing to give. This is not spoonfeeding. This is get down, in the dirt, roll around in the murky mud of befuddled branding and learn how to do it right. Lela and her team cheer you on every step of the way. Promise!

I thank you, Lela, from the bottom of my heart for every moment you thought of us and our work in and outside of our class. #BHBRocks
Reviewed by
06/09/2017 - 08:20:01 PM
I feel so smart for pulling the trigger on this!
Seriously, if you have arrived here, thank your Lucky Break Stars!
I had been looking at business mentors for about a year. Something kept bringing me back to Lela, and I'll tell you what that was; my trust-worthy gut.
I knew I needed help, but I came in thinking I needed help with product collections.
It was a shock to learn that I didn't even have a brand. Now that I know better, I am determined to do better. I believe that Lela's teachings, (along with the help of her attentive team) provided me with everything I need to create an engaging, cohesive new brand.
The investment may seem substantial, but that feeling dissolves after the very first learning module. Wow! You get every penny's worth and more. Lela Barker, I am so grateful for sharing all your wisdom, a million thank you's! I look forward to taking more courses in the future. #truth

Reviewed by
06/09/2017 - 03:14:04 PM
Game Changer for my business
I just completed this program and all I can say is WOW. It is very intense and to the point. Videos are VERY professionally done and the information is so 'right on' for my business.

I honestly believe that, because of my work with Lela, I will be able to launch a company that will not only be successful but I will actually have fun doing it!

Lela taught me so many ways to help my little company stand out from all of the 'noise.' Her ideas were fresh and very current. The value received has far outweighed the cost.

THANK YOU, LELA BARKER for being such a stellar resource for makers and handcrafters. You are THE BEST!
Reviewed by
06/09/2017 - 02:16:18 PM
I finally have clarity!
Brick House Branding is, by far, the most important investment I have made for my business to date. Lela made me dig deep for the pieces of the business puzzle that I never knew were so critical. This course is jam-packed with meaningful, thought provoking lessons and it has turned my business world upside-down in the best way possible! Lela gives honest, no-holds-barred advice and she knows how to get you thinking in the right direction. I've learned so much from this class and feel like I have a TON of extremely meaningful work ahead of me, but I've never felt so much clarity about my business to date. Thank you Lela for shining a big bright light on my path ahead - you are truly an incredible and inspiring lady!
Reviewed by
06/09/2017 - 02:05:22 PM
Finding my Path...
I have always felt so much was missing from my company. No direction, no guidance, the family can be of no help at times because they see you as,
This was by far the best investment I have ever made in my business. I have paid a lot for bad web design, logos, you name it.
Lela B clarifies everything you ever wanted to know not only how to get things off the ground but makes you understand you are stronger than you think.
I love integrating our families into the discussions. It feels like home. You are home.
She really works to get you to succeed and pushes you hard. But, at the end of that hard gym day, you are stronger, sweatier and know the goal is in focus.
Thank you Lela, I raise a glass of wine to you.
And thank you to all her AMAZING staff who holds up the foundation.

Reviewed by
03/10/2017 - 05:40:12 PM
Ahh ... Sweet Brand Clarity!
Taking this class before my relaunch has been the smartest investment I've ever made in my business. Before taking Brick House Branding, I would often find myself in that 'compare and despair' spiral of looking at a brand's online presence and quickly become overwhelmed by the "to do" list of everything I needed before I could compete on any level. I didn't know where to begin. Now, armed with what I've learned - and make no mistake, the curriculum is meaty and demands a serious time commitment, and Lela is going to challenge your assumptions with a velvet hammer - I feel like I've learned a new language, the language of great branding. I have a roadmap for my re-launch, and that's no small gift. So, thank you, Lela and the team of ladies of Lucky Break Consulting - you are AWESOME!
Reviewed by
03/10/2017 - 01:56:59 PM
Lela delivers on everything she promises BHB to be. Everything she covers includes practical application assignments which when executed, enable you to develop a cohesive brand. The weekly expert interviews are priceless, packed with helpful information. Well worth the investment!
Reviewed by
03/10/2017 - 12:41:17 PM
The best investment I've ever made in my business!
BHB was far and away the BEST investment I've ever made in my business! I came into the class thinking that I had a pretty solid understanding of my target customer, and also what differentiated my brand from my competitors. I honestly thought that I was just going to do some polish work on my brand. What I didn't anticipate was my reaching week 3 and having a bit of a brand identity crisis because I finally admitted to myself that my brand really wasn't as special as I thought it was. It was honestly the best thing that could have happened to my business. I ended up making the decision to do a total rebrand mid-course and I've never been happier - - I now know that I'm building a brand that I can truly stand behind and that will stand out from my competition. You will get out of this course exactly what you put into it. If you are willing to work hard, 'dig deep' as Lela says, and be open to feedback and constructive criticism, your business will benefit. Finally, I learned as much from my fellow BHBers as I did from Lela. It was great to have a mix of seasoned business owners as well as pre-launch businesses in our group. I am as excited for my classmates' businesses as I am for my own. I can't wait to see what we all accomplish in the future!
Reviewed by
03/09/2017 - 06:16:41 PM
I just completely the Brick House Branding course with Lela, and I felt I got my money's worth in just the first week!! It was so informative, helpful and mindblowing! Lela does such a great job and giving us her attention and care to grow our businesses and thrive as a creative entrepreneur. I have a new love for me brand and am now able to clearly share my mission of KidEssence with others. Lela is an amazing person and truly wants to help each and every one of us grow. Her dedication of time and resources and invaluable. Thank you so much, Lela.
Reviewed by
03/09/2017 - 02:03:26 PM
So Glad I Did It!!
This curriculum will make you dive deeper into your business that you ever felt possible. I came out of this course with so much practical knowledge and I found myself excited to share my brand with the world! The curriculum is very well thought out and easy to follow. Lela goes above and beyond to help her students and I'm so thankful she is willing to share her great enthusiasm for business.
Reviewed by
03/09/2017 - 09:36:24 AM
Amazing Investment
Initially I wasn't sure if BHB was right for me for being in pre-launch stage of my business, but boy, I'm so glad I took this class, it's probably one of the best investments I will ever have made. The way Lela unpacks everything related to 'Branding', which is such a complex topic is unparalleled. She is not just a branding consultant, she is a consultant that wants you to succeed and really takes the time to give honest feedback, which is imperative when someone is crafting their brand. BHB provides endless curated resources that will save you so much time, from graphic designer recommendations, to case studies that will help you understand what great brands are doing today and the reasons why they are successful. Lela I'm so glad I found you and I hope this will be only the beginning of our branding journey. Lela and her team are extremely polite and will do anything to address someone's concerns and needs at any given point in time. It's very hard to actually implement a brand in 8 weeks, but this time period will give you the tools you need to implement an outstanding brand, giving higher chances of success when you go to market or re-brand your business! Thank you Lela!!
Reviewed by
03/09/2017 - 08:23:03 AM
Brickhouse branding has been a monumental experience for my business and me personally. I did not realize the amount of work that needs to come from the maker internally. She has used amazing tools and strategies to help me pull out the understanding of my businesses core, inspiration and identity. I've taken my business back to the roots and starting from scratch, believe I have the right direction, insight and tools to craft a business that will be individually stylistic, distinctive and exactly what I want it to be. Because of it's incredible depth it will take a while to work through it but the process is fantastic you will love every moment! Thank you Lela Barker and the Lucky Break consulting team!!
Reviewed by
03/09/2017 - 01:23:16 AM
Stop sitting on the fence and just do it!
If you are wondering if this course is worth the investment, let me tell you it is worth its weight in gold! If you are wondering does Lela really know this branding stuff, let me tell you Lela is so incredibly witty and wise and so, so very generous with her time and her knowledge. She constantly amazed me with loads of insightful information and valuable resources. I saw the light bulb come on many a time during her course and it gave me goose bumps every time that light came on in my head, and brought a smile to my face. She can show you the path, too, you just need to be willing to roll up your sleeves and dig in deep. I mean really deep – but she will match you every step of the way. Amazing woman. Incredible course curriculum. Simply the best.

Just take the plunge and you will be ever so glad you did. Never a regret. Only wish I had done it sooner.
Reviewed by
03/09/2017 - 12:18:29 AM
Best decision - Ever!
If you want a roadmap to take your business to the next level then BHB and Lela Barker is where it's at!! All you have to do is work hard and trust in Lela. Her curriculum is set up to challenge you and walk your brand through 8 weeks of amazing information that will take your business from mediocre to a place you only dreamed it could be. Lela is an encouraging mentor and goes above and beyond in taking the time to help you succeed in her class. This was truly the best investment for me and my business.
Reviewed by
03/08/2017 - 10:00:25 PM
Finally! I have all the piece of the puzzle!
This branding course is by far the best investment I've ever made for my business. I have spent countless hours and dollars trying to figure out what my brand was missing. Why were my sales so low no matter how many Facebook ads I ran? Why didn't I have loyal customers even though I made beautiful products and had exceptional service? Lela opened my eyes to what branding really is. I have never felt so in control of my business. I now have all the tools, resources and knowledge I need to grow the successful brand I've always dreamed of. I will forever be grateful to Lela for sharing all of her insight and wisdom with me. She really is a fire-starter!
Reviewed by
03/08/2017 - 09:19:41 PM
Game changer!
If you are tired of trying different things and getting the same result let Lela and the crew guide you thru the journey of BHB. During this journey, there will be ups and downs, moments when you feel like giving up, there will also be glorious moments when you can clearly see which direction to go. By the end of the course your brand will be your best friend, you will know everything about her, you will grow together, and all of these is the result of Lela's mentoring, gentle prodding, and unbelievable support. Lela is the best hands down and this program is a game changer for sure!
Reviewed by
03/08/2017 - 07:49:01 PM
Think you know your brand? Trust me, you don't.
You may think you know your brand - that you "get it". You may think you know your customer. You may think you know your market.

Then you take Brick House Branding.

Lela & the Lucky Break Crew have crafted a course that systematically enables you to take your brand and not just look at with fresh eyes, but to take it back to its very core, stripping away every element of your brand & rebuilding it with a new, stronger focus.

• A deep dive into the mind of your ideal customer/MVP? Check.
• A mind-blowingly thorough examination of the actual words and themes you will use to engage your customers? Count on it.
• Quality time with content, with figuring out your newsletters, blogs & more? Yeppers.
• Helping you dissect your logo, colors, product descriptions, and ENTIRE website? Oh yeah, it's on.
• Practical, actionable insights into how to blow your customer away at every step? Child's play for Lela.
• Invaluable tips on how to get that oh-so-sweet media attention? She'll do that before noon.

Lela does all of this in an amazingly supportive environment. In addition to the weekly videos, workbooks and calls (and trust me, her southern accent is the most soothing thing on Earth), she loops all the brands/students together so that we can interact & feed off of each other, and her. She's in there every day, acting as a cheerleader, den mother, and guide. She will pull out your thoughts, feelings, and insights about your brand, and then help you focus & refine them. She will guide you & help you breathe new life into your brand. She won't sugar-coat anything. And let's be honest - would you want her to? But she's infinitely patient & insightful, leading you to the heart & soul of your brand.

Brick House Branding is, simply put, a vital tool for any entrepreneur who wants to really, really understand their customer and build a better, stronger, more focused brand. To paraphrase Lela - you'll be drawing them in like bees to honey...
Reviewed by
03/08/2017 - 04:58:27 PM
See Your Brand Through New Eyes
I can't appreciate enough the fresh perspective I have on how I present myself and my business to the world. This course is a challenge in the best way and it will force you to look closely at your brand in a holistic way to create cohesion and clarity. I'm going to be working through all the course materials and concepts presented for a while. The curriculum combined with Lela's personal feedback is incredibly helpful. BHB is emotional and requires a lot of time spent contemplating and thinking through all your decisions to ensure that each and every aspect of what you do is deliberate and with purpose.

This course is well worth the price. I wouldn't think twice about recommending it!
Reviewed by
03/05/2017 - 12:21:42 PM
Fantastic Life & Business Changing Class
Lela once again out does herself! She and her team are amazing. The detail of each module is mind blowing. She is such an encouragement and is so kind and generous.

What I found to be the true gold nugget was that Lela really is able to speak into so many different businesses. She gives so much of herself and is able to help each person with their products and goals. The expense of one on one calls you would need to equal what she gives in just her advice in the Facebook group and the live calls would make this program worth double your cost and a lot more.

I won't lie - it is hard work - this is not a class for wimps but the effort is well worth it! Personally I am a newer business owner and really had / have a lot of work to do at the beginning so I will be revisiting the first 2 modules again. Such incredible value to be able to come back indefinitely as I grow in my business. I really wish I would have taken this at the very beginning of my business to really dig into those core conversations.
Reviewed by
11/01/2016 - 09:15:59 PM
What An Experience! Do This.
What an experience! BHB is over but I have materials and ideas as a result to keep me inspired and focused on brand growth for at least another decade. You will not regret joining this program. Lela, who has an infectious energy and charm, truly takes an interest in each participant and her business plans and ambitions while simultaneously keeping the team focused and on track. I was amazed at how much detail she kept up with in regard to the group's various products and styles. She also infuses her core message with honor and integrity by encouraging business owners to give back through their brands - a winning proposition for all. I found the amount of material to be incredibly generous and enjoyed the multiple formats in which Lela delivered information: worksheets; videos; conference calls; Facebook threads of conversation and more. Lela, tuck me into your fan club for life.
Reviewed by
10/31/2016 - 03:57:37 PM
Why is this not required for every brand owner??
It should be! I shudder to think of where I'd be in a year from now without this course; because it's highly likely I'd be still spinning my wheels, gaining no traction, reacting to every new idea that pops up and having no actionable strategy in place to grow.

I took this course at my lowest as a business owner; discouraged, confused, tired of DIY'ing everything and teaching myself every facet of business through any free podcast or webinar that I could get.

This is where I should have been all along. Lela calms the crazy in us all. Her level-headed, experience-earned wisdom in building a brand is down to earth, honest and real, and she walks her talk.
You'll get more out of these 8 weeks than you ever thought possible, I only wish I could be a fly on the wall of every class to get a front row seat to the transformation in every BHB student!
Reviewed by
08/17/2016 - 02:05:52 PM
Best Investment
I can't recommend this course enough. It is packed with ton of information and resources that will help build your brand from the ground up. Lela is an amazing teacher and goes above and beyond providing feedback and advice for every single person in the course. Taking BHB is by far the best investment I made in my business.
Reviewed by
08/16/2016 - 07:30:21 PM
All I can say is "WOW"
This course totally went above and beyond my greatest expectations.

Eight great weeks chock-full of solid information (no fluffy fillers here), invaluable insight, and experiential knowledge. Priceless!

Lela is a great teacher and trusted advisor, not to mention she is smart, funny, sassy, and sweet (someone you'd really like to know). She genially cares about you and your business success.

Also, a shout out to Lela's staff. They are very friendly and welcoming, considerate and kind, and always available to give you a helping hand when you need it.

You will be doing your business and yourself a great service by taking this in-depth, enlightening and educative course. It's an investment that you will never regret.

I will definitely be taking many more of Lela's courses, and I can't wait!
Reviewed by
08/11/2016 - 04:34:44 PM
The Only Branding Class You Will Need...Ever
BHB will kick your butt, in a good way. Lela so thoroughly immerses you in the world of branding that you begin thinking about your company's branding morning, noon and night. She has thought of every aspect of tightening your brand and laid it all out in a step by step fashion. The interaction within the Facebook group by Lela and fellow BHB'ers is a huge community builder and helps you feel like you're not alone. This is the third class I've taken with Lela (LBU, GMP and now BHB) and she is the real deal.
Reviewed by
08/11/2016 - 03:11:17 PM
I took a leap of faith...
I met Lela at Craftcation this Spring and was instantly charmed by her. Not for her adorable Southernisms, but by her honesty and way of cramming in a ton of valuable content in a 2 hour lecture in a way that made sense.

I wanted to take this but knew my business had one foot in the product category & one foot in the service industry and didn't know if BHB would fit how my company operated (I do custom wedding stationery & calligraphy that's only sold once, there's no product before booking).

But, I took a leap of faith because she gained my trust at that conference when she told me something I didn't want to hear but that was absolutely the right move for my company.

I could not be happier that I did.

I have done years of courses, classes, & conferences yet never walked away with the clarity and deep understanding of my business & brand as I have with BHB.

If you're on the fence because you're not 100% product based or heading into the wholesale space don't fret--- there is so much here that applies and Lela does her very best to reach out to every student to tinker & tailor more specific advice just for their business.

Best investment I've made in my business, hands down.
Reviewed by
08/11/2016 - 02:09:38 PM
Want a ROCKIN' business? START HERE.....
I've been very fortunate to have attended several classes with Lela Barker over the past few years and also newly graduated from BHB. Lela has "wowed" me at every turn with her impeccable business strategies, her ability to turn "vanilla" into "pizzazz", and her dedication to "leave no one behind" is one of heartfelt, deepest desire to see every one of her students shine, to change the way they see their art, and to help them propel their businesses forward to a whole new level - and it's evident, she delivers on her promise! Make no mistake, this is not your grandmother's tea party - this is the tallest mountain and the deepest abyss all at once, this is business boot camp at it's best! Lela shares with so much passion, and pours out so much knowledge, sharing great industry tidbits along the way. She's taken the time to interview business entrepreneurs who inspired us with their stories every week. This was an incredibly comprehensive class, Lela didn't miss a thing! Ready to flip the switch on your business? What the heck are you waiting for? BHB is worth it's weight in gold!
Reviewed by
08/11/2016 - 12:20:34 AM
Money and Time Well Spent
We have had a children's clothing company for about 18 months. We've had an allied health company for 14 years. We quickly learned that retail is SO different than traditional business. Especially in a social media/ online world! Lela's course and personal guidance has proved invaluable to us. Her ability to quickly get to the take home point of her material allows you to optimize your limited time. This isn't like many webinars and courses out there with watered down info wrapped in flashy packaging. Lela provides real, tangible steps to help your business clarify your niche, express the core value of your company, and allow your products to shine. You put so much time, money, and effort into your company already. Spend these dollars on Lela's course and hone that time and budget and make your baby be the best it can be. We are so proud to have Lela in our corner, cheering us along on the path to success!
Reviewed by
08/10/2016 - 03:02:33 PM
Fantastic course! My only wish is that I had taken it sooner! So much information thoughtfully presented in a way to easily understand the ins and outs of branding and also the importance of branding to have a successful business. The investment is minimal compared to the dollars wasted having to rebrand, so much better to do it right the first time.

The interaction between Lela and her students was unreal. Countless hours were spent in the Facebook group as well as Friday conference calls. She wants to make sure you have everything you need to be successful in your business. If you do the work, you will not be disappointed.

The resources and inspiration that she provides were an unexpected perk that helped you see what good branding is all about. Plus, it allowed for some fun shopping along the way.

I highly recommend this class to anyone who is starting a business and not sure where to begin.

Reviewed by
08/10/2016 - 08:34:08 AM
Get started on the best footing!
Six months ago I decided to start a small business and 3 months later I thought "If I am going to have a business, I need a logo and website design". Wow, I got so much more than I bargained for in the best possible way! BHB has given my business a mission, helped me plan future product releases based on my best customer, and provided a guide post for many future business decisions. Do you want to sell a product or do you want to develop a long-standing conversation with your favorite customers that has them holding their breath to see what your business will do next? Lela and her team can help you take your business wherever you want to go!
Reviewed by
08/08/2016 - 12:54:49 PM
Worth far more than the price
This is the absolute most comprehensive course on branding that actually makes money that you will find anywhere. I have taken other such classes and not one has prepared me to take my business to the next level like BHB has. From the meaty video classes, to the engaging private facebook group to the deep diving weekly phone calls, I feel like I earned an MBA in branding from the Ivy League of branding schools in just a few weeks. I haven't been this excited about my brand in a long time and that's because Lela has literally provided the roadmap for us to follow. Most other branding courses talk solely about fonts, color palettes and visuals. Lela takes you on a very cerebral journey of getting inside the customer's head through your branding first, then working on the visuals to make it all come together. BHB is a genius course and I am so happy I took it. I highly recommend it!
Reviewed by
08/07/2016 - 07:00:59 PM
The BEST thing you could do for your brand
Don't hesitate on taking this will change your whole business. Lela helps you to really get to know your brand, your customers, and your goals. I thought I knew...I didn't. You learn so much, much more than I anticipated. Every aspect of your branding is touched on and explained in an easy to understand and inspiring way.
I promise you, you won't regret taking BHB. It has changed my business immensely and I haven't even really gotten started implementing the things I've learned! You come out of BHB more confidant, more clear and more able to communicate who you are and what you are doing. Priceless!
Reviewed by
05/05/2016 - 11:02:35 PM
Pursuit of Purpose
I CAN DO THIS! I have it in me…to think and work through the process. To create a brand for my company. I AM positioning myself 5 steps ahead of my competition. I AM setting myself up for success in this business and future businesses!

Most business classes are full of fluff. You take a lot of notes and when the class is over, you literally have a notebook of notes and handouts. And ALL of the real work begins after the class is over…not while in the classroom environment.

In Brick House Branding, we have videos, handouts, a Facebook group, weekly calls and real hands-on work! These lessons are MORE than what I hoped for and that is a GREAT thing! I login to my BHB classroom and do the work to become successful. The interaction among the students and Lela is a God-send. Those are the nuggets of gold. And then LB…you have the nerve to add the 6-Month Support Program for BHB Gradates!! WOW! I see billionaires in the future!!!
Reviewed by
04/27/2016 - 03:14:54 PM
Best Investment Ever
This course delivers more than you can ever imagine. If it was available before I started my business or very early on, I would have saved so much money, time and tears!

This course makes you take a microscopic look at your brand, and helps build or rebuild from the ground up, and if your brand is in a good place, it gives you the tools to propel it to an exceptional level.

This course in not for the faint of heart, but lets face it, if you own a business, you are not one of those.

I have no regrets taking this course, and neither will you. GO FOR IT!!
Reviewed by
04/27/2016 - 12:29:39 PM
Worth Every Penny
I love what I do and I love my products so I knew I owed it to myself and my business to do what is necessary to take it to the next level. This course will help you determine what you are really selling and exactly who you are selling to, how to effectively speak directly to your ideal customer in every aspect of your business, and give you the tools needed to create a business that people get excited about. With lifetime access to the worksheets, videos, and stellar expert interviews you're able to dig deep during the duration of the course but tweak things long after the course has ended. I still have much to do as a full rebrand is not possible in 8 weeks, but I know I have everything I need to succeed.
Let me be clear, BHB is tough. It's an intensive time commitment and absolutely requires you to be open to looking at things in new ways and adopting new strategies. But if you make that commitment fully you'll be amazed at the possibilities in front of you.
The most important element in all of this is Lela. Her genuine desire for her students to succeed is obvious in every piece of material and every interaction. It is an incredible opportunity to work with someone who possesses the level of expertise that Lela has, and having access to her guidance and honest feedback alone makes the class worth it.
Reviewed by
04/27/2016 - 09:14:51 AM
Deep, reflective, soul-searching for your brand!
Brick House Branding is a thorough, holistic exploration into your company's brand image. Working through the worksheets, videos and exercises I realized that I really didn't know my business - not even close. BHB has helped me look at my company objectively through the eyes of my customer, which is something I had never done before. With Lela's thorough and thoughtful approach I was able to excavate my brand down to the core. I now have the building blocks to rebuild my brand in a way that will resonate with my customers in a meaningful way. I now find that I am able to focus on what is important and stop wasting my time trying to own everything and go in too many directions.
Lela's passion for helping entrepreneurs is demonstrated every day in everything she does. She truly cares about all of her students and works to provide every single student with the help they need.
I cannot recommend Brick House Branding enough. It is a game-changer and a vital investment in your business!
Reviewed by
04/25/2016 - 09:49:31 PM
Is your branding on lock?
I'll bet it isn't. I thought I needed some guidance and a bit of tweaking. Who better than Lela Barker to guide me through? I'm telling you there's no one and there is no tweaking going on here. We're talking knocking down and rebuilding. It's exciting and scary and I am so confident that my business is going to be so much better for it.

This course will make you think and it will teach you things you didn't know you needed to learn. It's hard and you have to dig deep, but it's so worth it. If you want to create the most badass to do list you've ever seen and accumulate the info needed to execute it, sign up now.
Reviewed by
12/21/2015 - 10:45:21 AM
A Sex Bomb of Branding Brilliance
The Brick House Branding strategy allowed me to put my business in front of a gilded mirror of truth, dress it in neon hot accessories, and run out the door to a hot date with my customers...customers who always, of course, pay for the date.

By implementing a few simple changes suggested by Lela, I've quickly paid for the program. Lela helps you open your eyes to holes in your image. She gives you the tools to connect the dots from where you are to where you want to be in the most efficient ways.

Do NOT sit and wait for this session to sell-out. It's a rare opportunity to get a seat and soak in all this useful and constructive knowledge.
Reviewed by
08/04/2015 - 03:25:50 AM
Thank You!
I enjoyed the Brick House Branding class, the way Lela presents the information it's evident she wants us to succeed. I also appreciate that we have infinite access to videos and handouts, because it's a lot of information and being able to go over it more than once helps with processing and implementation. I only wish as we go through each step we were able to hand in our work to Lela for feedback.
Reviewed by
08/03/2015 - 02:14:48 PM
Priceless - A Game Changer
Webinar 3: Another stellar webinar, but what really knocked my socks off this week was the resources and other materials. They are Ahhhmazing. Analysis paralysis when it comes to vendors and suppliers can be my achilles heel. With Lela's recommendations, I know I am getting high quality, vetted companies. To make things even more awesome, she gives price range recos. I'll cheers to that!

Week 4: A few times during this webinar, I felt silly cause Lela brought up customer loyalty tools and concepts that I enjoy from vendors but hadn't thought of for my own customers. Then, i realized, that is what I paid good money for! You can't think of everything, no matter how awesome you may be. Lela covers ALL bases.

During this final webinar, she goes through the ins and outs of seven amazing brands. One improvement here could be to feature the early beginnings of one or two of these brands similar to how she showed the make-over of Lucky Break and the early stages of Bella Lucce in week 3. The seven amazing brands are super inspirational, but also VERY intimidating. Being a newbie doing it almost entirely on my own, I'd love to see the early beginings to know that I have room to grow and to remind my perfectionistic self that you cannot build an empire overnight!

OVERALL REVIEW: Lela said we would dig deep during this series, and she wasn't kidding. You go deeeep - like, get at your emotional core deep. It can be painful and frustrating at times, but you will be so much better for it - a zillion times better. There is no surface work here. You get way more than you pay for.

This series provides a recipe for success with room for your personal taste to shine through. It is well organized, engaging, and has resources and worksheets that are truly priceless. In short, it's all you could ask for. GET IT NOW.
Reviewed by
08/01/2015 - 12:05:53 AM
Excellent content, put me to work
For someone like myself, with lots of creative energy but next-to-zero business or marketing savvy, this class was fantastic. Lela does an excellent job thoroughly breaking down the heart and soul of good branding into digestible bits. Her worksheets guide you through the entire process.

I will say though, do not expect easy answers or quick fixes for your brand. After spending countless hours in the material, I feel like my work has only begun. (One hour a day for 30 days was NOT enough time for me.) It is very emotionally challenging to dig as deep as Lela suggests to discover your brand, but I'm beginning to see how worthwhile a task it is.

My favorite part of the class: Lela does a great job at providing an enormous list of resources that you can return to when you've reached the place of needing them. That has helped remove some of the mystery of how small creative businesses do actually survive and thrive. Knowing where to start finding answers for my business questions feels like a huge step forward.

My only critique was that I would have enjoyed the opportunity to interact with my fellow webinar-mates. It felt like a missed opportunity to be meeting together without getting to hear where in the branding process they were. So often, I think beginning business owners feel isolated and alone. I would have loved the chance to ask my classmates how they were implementing the material, what kinds of questions they were grappling with, and learn from their struggles and successes.

But overall, definitely a worthwhile investment. If you're considering the class and willing to rub on that elbow grease, you should go for it.
Reviewed by
07/31/2015 - 12:19:39 PM
Dshawn SECandleco
This class is beneficial for anyone looking to figure out WHO you are selling to and WHY. I fell into the trap of just making stuff, hoping it would sell. A lot of my products were all over the place and not creating a cohesive brand. This class taught me to think about "who" (am I selling to), "why" (would they want to buy it) and "how" (is it connected to my ideal customer and how does it make them feel). Her worksheets are full of valuable information and really help you delve deep into your brand. BUT, it is ALOT of work. It is not fluff. You have to be ready to do some serious work and put some serious thought into your branding. If you are ready to do this, then this is the class for you.
Reviewed by
07/31/2015 - 01:08:41 AM
Start here. Now.
This is my 3rd program with Lela, and wow, I really wish she had it available a year ago because I wish I took this class first! Her classes just keep getting better and better- the handouts are so on point. So many resources, so many ideas, but such clear structure. This class is not easy, there is lots to think about, lots of additional things to dive in, but all so essential to building a real brand. I can't wait to dive in deeper with all the handouts and the unlimited playbacks! The only downfall for me was the actual time of the live calls, I would always have to leave 45 min early to make dinner for my family (I'm in California, so the class times were 5-7pm for me).
Reviewed by
07/30/2015 - 11:22:05 PM
Wild Rollercoaster Ride of Awesome-ness!
Lela’s Brick House Branding webinar is a wild rollercoaster ride of emotions: triumph, fear, excitement, inspiration, panic, and down right empowering! Now that we’ve taken this class, we know our customer more intimately, feel ready to speak to her in a language that will resonate, have defined the direction of our visual brand identity, and believe we can tell our brand story with confidence and authenticity.
Reviewed by
07/30/2015 - 11:09:13 PM
Digging Deep!
Thank you Lela for another wonderful course that provides all the information and tools to help small businesses dig deep and find their authentic brand voice. The information in this class is worth 10X the cost. XOXO
Reviewed by
07/30/2015 - 10:52:22 PM
Busting at the seams
...with everything you need to build or re-build your creative brand. Avoid making mistakes that could cost you time, customers and money by investing in your business now.
Reviewed by
07/30/2015 - 10:48:05 PM
Sooo Deep
This is a very deep and intricate class! It covers branding in a way that I never even considered. As with all of Lela's classes, it's imperative that you take her classes when you can truly soak them up and apply it. The information is so rich and meaty, and I feel like I'll have a completely new company once I effectively apply everything that I've learned. Such a great class, if you're looking at hiring a branding professional, I would wait to take this class before you make that move...could save a ton of money!
Reviewed by
07/30/2015 - 10:16:41 PM
Money Well Spent
So many of us struggle to find clarity in our branding and our minds just spin. Lela has unlocks the secrets and really guides you from start to finish. She brought things up regarding branding that I had never even considered. Fabulous class, so much information, and helped me to truly give my brand heart and soul.
Reviewed by
07/30/2015 - 10:14:42 PM
Information + Homework = Results
As always, Lela packs in a ton of information, but it's not just stuffing to fill time. Every slide of the webinar is carefully selected and thoughtfully included in the presentations. Her obvious commitment to teaching makes me want to work hard to improve and use the lessons in real life!

I'm working through the course materials and homework and I'm finding my way to a clearer vision for my company. I'm getting a good idea about where I can improve my messaging and tighten up my brand presentation. I'm excited about making changes and seeing how people respond to my improvements. Thank goodness I'll have access to the webinar recordings, because I know I'll be watching them several times as I think about my target customer and the best way to connect with them.
Reviewed by
07/24/2015 - 03:25:53 PM
Want to feel confident? Empowered?
The timing of the second session of Brick House Branding (BHB) was serendipity for me! I had recently had a personal session with Lela and was looking into establishing trademarks for my company. Lela expertly introduces you to the ins and outs of this process in the second BHB webinar. I now feel confident that I will be make well-educated decisions when I file my trademark, including whether I will choose to tap-in an attorney to help with the tricky nuances of intellectual property law.

For people who are new to small/micro business ownership, Lela leaves you feeling confident and empowered in a world where its easy to feel overwhelmed and in over your head.
Reviewed by
07/16/2015 - 11:57:55 PM
Don't wait, buy this now!
I just finished the first webinar in this series and I already feel that I received my money's worth! I'm counting my pennies at this point, so that means a lot.

Lela is a wealth of information and a breath of fresh air. You receive a ton of information on the webinar, top notch resources in your hot little hands beforehand, and benefit from Lela's experience & fun personality throughout every aspect of the program. The community atmosphere of the webinar is comforting (you're not alone!) and the ability to ask Lela questions at the end of the webinar also makes this a financially savvy investment (Amen, to that!).

No matter what stage your business is in, you need this class. If you are pre-launch, or are considering starting a business, you ABSOLUTELY NEED THIS CLASS! There is a reason this class is called "Brick" House Branding. It is essential to building a foundation of success for your empire.
Reviewed by
07/06/2015 - 05:50:29 PM
I am a graduate of Lela's LBU course, and recently took her Brickhouse Branding Live Webinar. All too often, we as entrepreneurs start out by making the products, and then casting a wide net to capture customers. Along the way, we find out we cannot (and should not) appeal to everyone. With this foundational course, you will find out why you do what you do, and for whom you are doing it. Until we find this essential piece of the puzzle, we end up spinning our wheels. Once again, Lela delivers a meaty course packed with information to help you hone your brand and target customer. There is a lot to take in with each section of the webinar, so I appreciate being able to go back and watch the videos again to fill out the worksheets and help cement the information. This is a serious course for those who are serious about their business. I highly recommend it!
Reviewed by
06/02/2015 - 09:46:30 PM
This is a must!
Woweee! So much information. Really good information, not just words to fill the time. My brain is in overdrive. This class taught me so much. Not only about branding, but about myself. It was a combo of learning & therapy. Lela is so generously thorough. Can't wait to learn more from her.
Reviewed by
05/31/2015 - 02:44:57 PM
Outstanding Program!
Lela has knocked it out of the park with this class. Brickhouse Branding answered so many questions I had been trying to answer on my own. Lela's class provides you so much information, that helps you think and evaluate your business to really target your customer market.
Reviewed by
05/30/2015 - 12:06:41 AM
Branidng thought right!
Very detail branding class, teaches from figuring out who you want to serve as your customer, helps you find a personality and a voice for your brand, how logo should be designed, what thoughts should go into fonts you are choosing and these are just a tip of the iceberg. Lela has made this class so detailed and juicy! Class also includes lots of case studies that makes you start thinking differently for your brand to take it to next level of success. I really like the detail workbook so you can follow at your pace. resource lists are amazing , only clicks away from finding something right away. All I have to say is how much I appreciate Lela for putting all her branding knowledge in one place that empowers other small business owner to be successful.
Reviewed by
05/29/2015 - 07:36:24 PM
Don't regret it! Add to Cart.
Here’s what the class description does not tell you: Lela truly cares abut everyone that goes through her courses and BHB is no exception. Lela’s teaching style is straight to the point, but warm, no fluff and and she doesn't wasted time, which I personally LOVE. Through AMAZING workbooks, worksheets and resources, Brick House Branding introduces you to concepts and ideas that are not at the forefront of your mind when starting a business. Even if you are a seasoned entrepreneur, you will still find tons of invaluable information that will save you time and money. The Q & A is an opportunity to confirm some of the elements you already have in place and get clarification on anything you don’t quite grasp. It is a great relief to know that you are moving in the right direction. I cannot recommend this course enough. I know with what I’ve learned in BHB my brand will grow exponentially and yours will too. The only way you will regret this course is if you don’t sign up!

Reviewed by
05/29/2015 - 06:11:59 PM
You Need This Class
I wish I had this information before I started working with design firms because I could have saved thousands of dollars and many many months of frustration. This class teaches you how to hone in and be crystal clear with your vision of your company and have a common language to communicate that vision. Unless you already have a strong marketing and design background, you need this information
Reviewed by
05/29/2015 - 05:08:46 PM
So deep, so rich, you so need this!
Again, Lela knocks it out of the park with her deep, rich knowledge of business, specifically branding. The detailed worksheets week after week make you dig deep on who you are as a brand, helping you develop your brand voice, assets and nailing down your ideal customer so that you expertly communicate directly to them in a way that will build that brand loyalty we all crave. The un-boxing of orders placed with companies who have done this well to see what is working for their brands, in addition to Lela's own business experience in creating her own brands round out the coursework. Really rich content, overflowing, really, with tons of resources to help you implement. Tremendous!
Reviewed by
05/29/2015 - 02:21:04 PM
Transform your business

Lela’s class asks you to delve really deeply into what your company is about, who it is exactly you are trying to target (do you really know?), and what kinds of experiences you can offer them to demonstrate why they matter. Branding is so much more than just a logo and a tagline. You will leave this class with information and access to resources that will leave your head spinning. Branding is the cornerstone of your business. Having a good product alone is not enough. We all have to do something to stand out in the competitive marketplaces we serve. Plan to work to get the most out of this class, but it is a true goldmine!!!!!
Reviewed by
05/28/2015 - 11:00:46 PM
Two very minor suggestions: allow the printable material to be accessible hours before each session and have different case studies then what was included at the HSCG convention.

That said, it was well worth every dollar spent on the class and then some! Thank you so much for all the detail and time that went into it. This class was just the thing we needed to help us get to the next level in our business. Lela did an excellent job at presenting the material and breaking it all down in an easy to understand format. We are very excited to put into action all that we have learned! Again, this class was EXACTLY what we needed. Thank you!
Reviewed by
05/28/2015 - 10:47:20 PM
Spot ON!!
This was spot on for what I was looking for. I have been in business for 8 years and I have learned so many things from who is my ideal customer to the level of packaging I need to take my product. Honestly did not know if this class was for me. But was pleasantly surprised to see how much I learned. I am ready to tweek my line! Thanks Lela for the inspiration!
Reviewed by
05/28/2015 - 10:43:29 PM
Branding Decoded
Over 4 weeks Lela successfully empowers you to look at both the "Big Boys" and the "Bootstrappers" in order to focus your eyes on your own brand. Each Live call is filled with valuable information and resources that enable you to really see your brand as your customer does. Lela then helps you build your brand and your customer experience to promote brand loyalty. The final week pulls all the information together with real life brands and shows you how it can all be achieved by business owners of any level. Its a must take class. Branding has been demystified.
Reviewed by
05/21/2015 - 08:32:53 PM
A Must Have For Any Business Owner
It does not matter in if you have been in business for 5 minutes or 5 years, or if you have yet to launch, branding is a key part of being successful. Lela breaks down the basics of branding, makes you look hard at who your ideal customer is, what you want your customer to feel, and gives you tools to take that feeling and identity and grow it into a well rounded brand. It is one of the best investments I have made, and I feel with the tools given and some work, branding my business will help my sale go up up up!
Reviewed by
05/16/2015 - 10:13:22 PM
This class is a total must!! Really it is! Should you think that you know all there is to know about branding, then get ready for a reality check. But, do not worry, Lela will hold your hand through the whole thing. Lots of handouts and you get to relive your school days. Every single segment is so overwhelming with important information. You will be thankful that you can replay the classes. New gems every time! I am throughly impressed. It is so worth the $! Thank you so much!
Reviewed by
05/14/2015 - 11:01:06 PM
Informative! Challenging! Spot On!
In this world of a new soap maker and lotion maker popping up all the time I needed to know how to STAND OUT! This is thought provoking, information packed and challenges me to really flesh out who I am..who my business is and who I am reaching out to. I would encourage you to take this class. The money is well spent!!!!
Reviewed by
05/12/2015 - 03:42:02 PM
From the foundation up
I am thrilled that Lela decided to focus on growing her branding course. It's not just expanded from it's original inception, it's exponentially exploded like on a nuclear level. Lela gets to the very heart of what makes a stellar brand and she takes you with her one step at a time. Brick by brick each piece is explained in detail and builds a firm foundation for the next step up. Anyone who commits to digging deep and doing the course work is going to nail (and nail hard) their brand messaging by the end of this class. Highly recommended!