Some days we feel like we’re banging our heads against the proverbial brick wall. Treading water. Building a house in quicksand. Feel familiar? 


Other days our businesses feel like a train we’re running behind, desperately trying to catch up.


Or maybe there’s a rocket pack strapped to our backs and the business is soaring, but there’s a voice in our heads reminding us that we need to build the proper foundation beneath this success in order to sustain it. 


I’ve been a handmade product designer for fifteen years and I can say – without a drop of shame- that I’ve felt all of the above… sometimes all in a single week. Entrepreneurship is like funny like that.


The brand owners I work alongside are craving clarity. Sage wisdom. Actionable advice. Connections to resources that help them tackle their “to do” list, and advice on where to focus next. Each year, I enjoy an opportunity to help makers + product designers from all over the world build smarter, more successful brands and I’d love to do the same for you.

I love working one-on-one with creative entrepreneurs because it provides an opportunity to move your business forward by quantum leaps in a deliciously short burst of time. 


If you feel like Moses wandering around the entrepreneurial desert, imagine how helpful it will be to have a direct line to a successful entrepreneur who has blazed the trail before you and is willing to share openly and honestly the knowledge gathered along the way.





When I launched my product-based brand in 2003, I was flying blind. I was fueled by passion and steadied by mountains of resolve, but the journey was intensely lonely and far more challenging than it needed to be. While I certainly wasn’t the first woman to blaze the entrepreneurial path, I had no way of tapping the wisdom of the lineage that preceded me.


The adventure of starting my own business was exhilarating, and I enjoyed success in so many areas, but I also missed important opportunities. Fumbled key decisions. Made silly mistakes that I knew others must have made too, but I didn’t have the benefit of their wisdom, perspective, and experience. I craved a sage voice, an unbiased perspective, another set of eyes, and a no-nonsense business strategist who could identify the pitfalls and then help me leap right over them.


I didn’t have access to that kind of mentorship opportunity, so I created it. 





Private strategy sessions enable me to jump into the ring (ice water, snacks, and Motrin in hand) to fortify you during the entrepreneurial fight. I offer a sharp intellect, a wealth of experience, and a strategic perspective through which we analyze the path before you. I wipe the sweat from your brow, give it to you straight, and work with you to create a blueprint for action that gets your brand through to the next step.


Since 2012, I’ve had the opportunity to consult with hundreds of creative entrepreneurs and some incredible moguls-in-the-making: apothecary brands, stationers, jewelers, ceramicists, houseware + apparel + and accessory designers and more. Our journeys are far more similar than you might imagine! Through hundreds of hours of private coaching, I’ve honed in on specific patterns, common fumbles, and key strategies that are universal among emerging creative brands. I share that wealth of experience in an intimate, one-on-one meeting that’s one part heart and two parts hustle.


My strategy sessions are uniquely tailored to your business and individually designed to help navigate the path immediately before you. 






Reserve a private strategy session and a member of the Lucky Break Client Concierge team will take the baton from there! We’ll be in touch shortly via email with two things:

1. A link to preview my consulting calendar so that you can select a time that works best for you.

2. An online form that collects specific information about your brand so I can begin studying + strategizing.  These questions are designed to deliver insightful epiphanies for you and serious laser focus for me.  This process ensures that we make the most of the experience. 


I roll up my sleeves to review your website and the information provided in advance of our session so that we can hit the ground running during our time together.



Please note that I’m currently booking consultations in mid-to-late May. and I typically consult between the hours of 10am and 2pm EST Monday through Friday. I have limited availability on select evenings and weekends. I can sometimes accommodate requests for times outside-my-norm, though the wait time is likely to be longer. 


You and I meet via phone on a secure conference line for a full 60 minutes of brainstorming and mind-melding. Your session is recorded, so you can relax and enjoy the discussion without needing to take notes. Within 48 hours, my Client Concierge delivers an MP3 recording of the call and a summary of recommendations + action items, along with links to any resources shared during our call.


I’m sworn to secrecy during private consultations, so please know that you’re in the circle of trust and rest assured that all information shared is held in the strictest of confidence. There’s no shame and no judgment at Lucky Break... the more transparent you are, the more I can help!



In order to ensure that our time together is as fruitful as possible, I’ve designed a series of digital workbooks to collect relevant information I need to study in advance of our session.  Tell me what pieces of the puzzle you’d like to work on together and my Client Concierge team will match you with the strategy session that best serves your current needs. 

BRAND DEVELOPMENT: I've already launched my brand, but I’m not sure how to make my products stand out in the marketplace.
BRAND DEVELOPMENT: I haven't yet launched my brand, but I’m not sure how to differentiate it from existing brands.
BRAND DEVELOPMENT: I'm looking for an honest opinion about how my current website + photography + packaging read to customers.
BRAND DEVELOPMENT: I need a better understanding of who my competitors + complementary brands are, and where my products should be sold.
BRAND DEVELOPMENT: I'd like help troubleshooting a relationship with a graphic designer/ web developer/ photographer I hired.
VISIBILITY + GROWTH: I’m in search of fresh strategies for marketing my business.
VISIBILITY + GROWTH: I’m not sure what facet of my business I should invest in next or I need assistance finding more funding.
PRODUCT PRICING: I’m not sure what prices I can -or should- be charging.
PRODUCT PRICING: I know what my products are worth, but I can’t charge the prices I need to make this business sustainable.
PRODUCT PRICING: I’d like some assistance structuring an upcoming price increase announcement.
WHOLESALE: I’d like a pair of expert eyes to review the wholesale program I’m putting together.
WHOLESALE: I need help troubleshooting problematic relationships with my stockists or potential retail buyers.
WHOLESALE: I’d like fresh strategies for catching the attention of retail buyers when I pitch my work.
WHOLESALE: I need help preparing for a trade show or deciding if I’m ready for a trade show.
WHOLESALE: I need help preparing to work with sales reps or troubleshooting my relationship with a sales rep.
GMP: I’m a beauty brand struggling to understand federal manufacturing recommendations + labeling laws.
GMP: I’m a beauty brand and I need help scaling my manufacturing process + hiring help or outsourcing.
Something else… what I need help with isn’t described above!
Reserve your private strategy session today and let's get you back in the driver's seat of your brand. And, by the way, that's the seat of an Audi S7 with quilted leather seating and 420 horsepower, cruising down the Pacific Coast Highway with all the windows down and your favorite jam cranked way, way up. And may I say: you look pretty foxy behind that wheel. *wink*

Reviewed by
02/02/2019 - 08:35:30 AM
Best Investment Ever Made
I invested in three strategy sessions with Lela. We had our first session a few days ago. As a small business owner, there is just so much to manage, so many decisions to make and, when you have no idea where to start because you've never done this before, it's overwhelming, to say the least. I have been floundering for almost 10 years in this business, just being all over the map. Lela's first session has helped to give me things to think about, has helped to guide me in the direction I want to go and, most importantly, has injected enthusiasm in me again where I was feeling dread. Dread because I just can't seem to get things moving properly. I will be a long-time customer of Lela's. She is worth every single penny, every single second and what I appreciate most is her non-judgmental attitude and her "you got this" attitude. No question is too ridiculous. I don't feel embarrassed when asking her questions I feel I should already know. The best part is that I know that she has been through all of this herself and has brought her own original brand in skincare from tatters to riches prior to becoming a consultant. I could go on and on, but I'll just leave it at this. Thank you, Lela. I've known you for years and wish I'd done this sooner.
Reviewed by
11/28/2018 - 11:56:26 AM
I will definitely be doing another Session very WELL SPENT!
Love the honesty and the solutions.
Lela gave me a real push forward when I was stuck in my own little world.
Valuable Resource!
Reviewed by
06/27/2018 - 11:51:10 AM
Worth Every Penny
I was worried about only an hour consult. I came prepared with LOTS of questions to ask and figured we would never have enough time to cover everything. But if you have ever heard Lela talk you know she is a really fast talker. I found that we covered all my questions about wholesale that I needed to know to take the next steps. I got through my questions and started asking more specific questions. She helped us focus and work at an organized pace instead of diving head first. The one hour consult helped us get focused and organized and then in combination with the follow up email summing things up with TONS of resources to help us accomplish the next steps. It was great, I would recommend it.
Reviewed by
05/24/2018 - 09:39:20 AM
Sometimes even when we know the answers to our questions, the act of having someone like Lela confirm the answer is just what we need. I felt I had a good handle on my business but talking through it with someone who truly understand the business is priceless. Lela identified where I was in my business road map and carried me over some potential potholes and less than an hours time. I could talk to her for hours and not even begin to tap into her strength and knowledge. What an amazing experience and an amazing lady. Thanks Lela!
Reviewed by
04/10/2018 - 10:06:07 AM
Eye Opening Consultation
There are no words to describe how relieved I feel after my chat with Lela! First and foremost, I want to say how AMAZING the Staff at Lucky Break are! Even though the conversations were over email, I could feel the warmth and candor, especially from Shannon! For the past 2 years, I have been stuck on how to properly price items for my ready to wear collection CYPRIANA Fashion, that I was at a standstill and couldn't move forward with Linesheets to sell for Wholesale or even to customers. I must admit, when it comes to handling the business side of my brain, I completely shut down and need a little bit of hand holding and guided direction. After speaking with Lela, she did just that! She reviewed all my documents and pointed me in the right direction with the prices I should use moving forward and gave me advice on the direction I need to go in to have a profitable business. Lela provided straight to the point, clear answers. The bonus part of the conversation is the emailed notes she provides after the phone conversation. I'm sorry that I didn't find Lucky Break Consulting sooner but now that I have, I will definitely be using their services going forward. Thank you so much Lela, Shannon and Angie ;)!
Reviewed by
03/14/2018 - 06:21:58 PM
After spending years hiring a handful of different specialized coaches and consultants, it only took one strategy session with Lela to know for certain, she is the only person I need in my corner! I was so impressed with her ability to not only drill down on the things I need to change and upgrade, but also provided clear answers on how to get it done quickly, beautifully and in line with my brand. Her feedback on pricing was invaluable and her ideas on how to move my brand onwards and upwards was not only inspiring, but also achievable financially and time wise. Best part is that Lucky Break Consulting offers so many of the services I need to move forward. I can hire them out under one roof with complete confidence. And that is invaluable!!
Reviewed by
03/14/2018 - 05:34:03 PM
Beyond Amazing
Our Private Strategy Session with Lela blew us away. We are Wholesale Matchmaker and LBU participants so we knew that it would be great but it was way beyond that. We asked for detail and honesty. Lela came to the session with a long list of excellent suggestions on EVERY facet of our business. It was so much information that we didn't get it all covered in the session so she emailed us notes. She was prepared, professional, positive, insightful and creative. Where have you been all of Hang Ups life Lela? We have already started implementing several of her suggestions and know that the results will be amazing. If you are struggling to take your business to the next level definitely book a private strategy lesson with Lela. It's worth WAY more than you will pay.
Reviewed by
11/20/2017 - 02:09:46 PM
fresh eyes worth every penny!
I have been struggling to take my business to the next level since I lost my husband in early 2016. I had some nagging feelings about some of my products and GMP, etc. I was referred to Lucky Break and surfing her site for a few days I had a shopping cart worth of hopes and dreams. Not knowing where to start I decided let's talk to Lela herself! She was amazing! I am so glad I talked to her. She confirmed a few things and gave me more direction. I was getting ready to jump ahead of myself! I look forward to working with Lela in the future!
Reviewed by
10/29/2017 - 08:09:15 AM
Incredible Private Session!
I had a 1 hour session with Lela this week and it was a tremendous help! Lela was ready with all her insights after learning and preparing in advance for our session. She had very important insights on my website, my Line-Sheet and the marketing problems I encountered. She was clear, organized and attentive in her answers and gave me the feeling I was in good hands. Most important for me was her positive feedback on my designs and presentation which encouraged me and helped me restore my confidence in my brand. I was so impressed by her professional attitude and the long and elaborate email I got after the session listing all of her suggestions and queries she had made after our session. Thank you Lela for your support and positive feedback and all of your helpful tips and advice. Looking forward to my next session. XXX
Reviewed by
05/31/2017 - 08:05:49 AM
Amazing Insight and Guidance!!!!
Lela Barker is one of the very few businesses who I unreservedly recommend. She has been a tremendous help with digging down deep to figuring out my brand identity and ideal customer, I don't know if I ever would have found it without her!! I trust her completely and thank the business universe for bringing her and her energy into my life. You will not be disappointed and it's worth Every. Last. Penny!!!!
Reviewed by
04/19/2017 - 10:32:26 PM
Great Coach, Stellar Strategist
Lela has the incredible ability to boost your confidence, shake your self-doubt, cheer you on, and give you clear and precise strategies. I think it is rare to meet someone so genuine and real and honest. She is one of the smartest people I know and feel like a "Lucky Girl" that found her when I did!
Reviewed by
04/10/2017 - 12:38:31 PM
Always thankful for the support
It can be tough being a solopreneur, which is why I am so thankful for you Lela... For your support of all us makers and inspiring us to be the best we can be. I keep going back to Lela for business advice because it is so nice to have a sounding board from an objective third party that knows the ins and outs of handmade / indie business AND that I trust is in my corner! She has helped me figure out ways to increase revenue, steer me in the right direction for business decisions and cheer me on with my wins. I am so appreciative of her motivation that I've continued to choose Lucky Break Wholesale Matchmaker and the LBU Cohort to keep focused on the future of my business. Thank you!!!!
Reviewed by
04/05/2017 - 03:08:39 PM
Out of the Quicksand!
knew I was in good hands with Lela during our private session, but I was astonished at how skillful she truly is when I listened to our recorded convo the next day. I had been so stuck trying to figure out how and who to market my products to that I literally felt like I was spinning my wheels . . . in quicksand. Also, I had created so many products that it was confusing to my customers, and making me feel overwhelmed.

How Lela turned my crazy into calm in one hour was miraculous to me, but seemed effortless to her. I feel so hopeful now about the exact steps I need to take to reach my target audience with focused clarity! It's always a pleasure to be able to refer to someone as The Real Deal - Lela Barker is, and I thank her *heart* -PATTI CLANCY

Reviewed by
03/24/2017 - 02:57:36 PM
Absolutely a worthwhile investment
Lela's strategy sessions are so insightful and smart that I keep coming back for more! No matter what stage of business you're in, she can guide you away from overwhelm and confusion and toward a proactive, productive strategy. Her personal knowledge bank and her network of resources are invaluable in getting you and your company to where you need to be. A one-on-one session with Lela is one of the smartest business investments you can make.
Reviewed by
02/15/2017 - 07:12:07 PM
SO helpful!
I absolutely loved my one-on-one session with Lela. She came full of ideas and took time to answer all my questions, providing valuable advice along the way. Lela has amazing resources and connected me to all sorts of great people. My head is full of great ideas and I have greater clarity as I take my business to the next level!
Reviewed by
11/18/2016 - 12:19:58 PM
Don't Wait a Minute Longer
Looking for clarity, focus, a professional’s set of eyes who can give you expert advice on ways to help reduce overwhelm/running-on-empty mode, improve/streamline/grow your business (from someone who’s actually been in the trenches and owns a hugely successful company), and all in the kindest and most compassionate, nonjudgemental way possible? You’ve hit the jackpot with Lela.

I walked away from this session with life breathed into my soul again and a solid plan to move forward. I was overwhelmed, everything seemed hit and miss, and I couldn't see the forest for the trees.

All I can think is, Why in the world did I wait so long to do this? Don't let that be you. Lela. Lucky Break Consulting. Priceless and then some!
Reviewed by
11/16/2016 - 06:24:30 PM
Thank Goodness for Lela!
Lela is my business guru.
I can not think of a single person I would trust more than her when it comes to advice on running a product-based business.

She gave me the advice I needed to perform one of the hardest components of running my business in a very organized, well thought out, and logical way.

She seems to have run into every single issue I am facing and even anticipates issues that she sees sitting out there on the horizon for me and that insight is invaluable to someone like me that has no time for long-term mistakes or bad decisions.

Her personal entrepreneurial journey has allowed her to be constructively empathetic and super knowledgeable. She really knows her stuff!

Worth every single cent, I plan on roping her back in for the next phase in this journey.
Reviewed by
11/07/2016 - 10:04:14 AM
A Different Perspective
I must admit that due to my business being a white label company, I didn't think Lela would be able to help me. Boy was I wrong!! Lela whipped out her magical wand and cast a spell on my thinking! She gave me a different perspective that is sure to revolutionize my business. Many of us have heard the slogan, "If you can't beat them, join them!" This is the situation my business is faced with and with Lela's guidance we are back in the game and guess what, we are in it to win it!! The greatest take away from my consultation with Lela was that you have to be willing to think outside the box and find other ways to compete. Totally happy that I took a chance with Lucky Break because I got not only a different perspective for my business but a plan to compete and win!!
Reviewed by
09/16/2016 - 06:09:34 AM
Absolutely loved my session with Lela. She's SO smart and thorough on every single advice that she gives. She has a very positive attitude and patience in answering ALL your questions. She is also really good at following up and sending you links or information that are relevant to your session. It absolutely provided a great initial guide to starting my brand. Although I have not launched yet, she really helped me identify next steps and putting things on a priority list. Thank you Lela!!!
Reviewed by
07/19/2016 - 05:22:32 PM
Priceless Perspective
Being an entrepreneur is lonely. Having an experienced, savvy business woman who has successfully built not one but TWO empires to bounce ideas off of is PRICELESS. Lela gave me the tools I needed to tackle some of my biggest headaches and some incredibly insightful feedback. Her branding advice alone has my head spinning with an insane amount of ideas for future projects. She's open, honest and so very helpful. I've already implemented changes and my head is bursting with ideas. If you're on the fence, don't be! DO IT!
Reviewed by
07/08/2016 - 05:07:51 PM
Simply Put... Thank you, Lela.
I had a private strategy session with Lela yesterday. It. Was. Amazing. I came away with my eyes open. Brand new perspective. Actionables. HOPE.

Lela came to our session thoroughly prepared. She had read my responses to her questionnaire. I'm really glad because I filled it out like, 3.5 times. She took the time to make sure that she was understanding the questions I asked.

And BOY did she answer. She was wise, savvy, intuitive. She offered excellent suggestions, but took the time to ask and listen for my feedback. As in, she didn't just steamroll all over our session and blind me with her brilliance. She made sure that hour one hour would have tremendous value for me. Lela was generous with her time AND she also provided me with resources to help me take the next steps.

Thank you Lela. May you be blessed a thousand times over for the way you serve the maker community.
Reviewed by
07/02/2016 - 04:57:29 PM always
I had a phone consult with Lela a month ago and just replayed our conversation. Lela is right on the mark (as always) and so helpful.

It amazes me how she is so insightful to MY brand even though she works with so many brands. She is no cookie cutter coach. Lela takes into consideration each individual business and helps guide you to where your business will succeed. She has an amazing gift to be encouraging, helpful, honest and guiding while being a personal cheerleader.

My business continues to grow and improve from the courses, workshops, tools and guidance that Lela provides. Thank you so much!
Reviewed by
06/29/2016 - 12:47:20 PM
My Business is Better Because of Lela.
I've done more private strategy sessions than I can count with Lela, and I can tell you with utmost certainty that my brand is where it is today because of her guidance.

She is honest--always lovingly, but crazy honest--she is knowledgable, she is insightful.

Because of Lela, I've had the guts to apply for national awards--and win.

Because of Lela, I've gone outside of my comfort zone for the betterment of my business.

Because of Lela, I have take an honest look at my branding, and had the courage to transform my business into the best version of itself.

Because of Lela, my wholesale knowledge has grown exponentially and I have quadrupled my number of wholesale accounts (who all reorder!).

Lela is one who walks the talk. She is worth every penny of this investment and more. I've often said that if I had just $250 left in the bank, it would go toward a private strategy session with Lela because I know I'd be able to make it back tenfold from that phone call.
Reviewed by
04/27/2016 - 03:44:50 PM
At the end of your hour with Lela you will wish you had more time. This session has been invaluable to me in determining how to move my business forward. Lela goes above and beyond to share her knowledge, experience and help your business grow.

If you are looking for a pro in your corner, tag Lela in.
Reviewed by
10/12/2015 - 12:27:35 PM
Eye opening session
Our business was approached by serious domestic and international distributors. Without any knowledge on how to price or set minimums for distributors, we were really putting our business at risk. The one hour I spent with Lela (in addition to hours of crunching numbers on POM), we were able to get guidance and make decisions with confidence. Lela doesn't just answer your questions. She makes you think deeper and further out into the future to help you see the obstacles/risks you may face by the decisions you make now. The only downside to this "one-on-one strategy session" is that after the call, you end up having more questions that you didn't know to ask earlier. I wish I could just keep her in my pocket and have access to her whenever I needed her :). Thanks so much Lela and LBC for empowering us to be bigger and better. I will be seeking more guidance from you as I build my empire.
Reviewed by
06/02/2015 - 10:04:08 AM
Red Meat and Palm Oil
I've been in the process of rebranding for a while...and just got stuck. The hour talk with Lela really much so that right after the phone call I sat down and wrote out a list of things I needed to do pronto that I hadn't done, or hadn't done well and I started going down the list and got things done!

I would say that, if you need someone to talk to that will give you the straight stuff with no bull you need to get Lela in your corner. What you do with her information and help is entirely up to you, but I know in my case that the money was well spent and I'm armed with feeling like I'm down the right path and I know what I'm doing for once! Thank you Lela!
Reviewed by
05/27/2015 - 12:17:58 PM
Dry Gums and Ass on Fire
I didn't go into this session thinking I'd hang up with well-being issues but I have dry gums from smiling from ear to ear and a fire under my ass!

I got off this call with such a clear head, all of my questions and concerns answered, and inspired to the max. Running my business and growing it is time and energy consuming. While I know what I need to do and where I'm lacking, there is little time to pay attention to the growth part when you're looking down running it. Lela set me in the right direction for increased growth in a strategic and effecient way so that I can run the business, manafe employees and conform with industry standards
while launching forward!

I truly felt like my best friend and I were shootin' the sh&% and I came out with real, usable advise. I'm excited to move forward with these points and do another session to stay on target.
Reviewed by
04/10/2015 - 02:25:12 PM
Rebranding Strategy Session
I always get a new and much appreciated perspective and truly value Lela's years of knowledge that she freely shares. I am going through a rebrand and I feel the advice and "helps" she gives are worth their weight in gold. It would take years to learn all this stuff and frankly time is a commodity, right? Indeed! Lela shares concrete resources sprinkled with her years of expertise in running and growing upstarts and helping entrepreneurs build their dream. Fun to talk with and super knowledgable lady. You won't be disappointed!