I’m neck-deep in the creation of my forthcoming branding class, which mean that I’ve spent hundreds of hours over the last six months reading, researching and meditating on how brands get traction in the marketplace and build loyalty among their customers. This week, I encountered two radically different experiences as a customer, each of which…
Meet the Makers – David, Veronica & Jaclyn of Shopsucculents
This week in our ongoing Meet the Maker series, we’re excited to introduce you to David, Veronica + Jaclyn of Shopsucculents. LBC: What inspired you to take the leap as an entrepreneur? David, Veronica + Jaclyn: A deep love for horticulture and a desire to work for ourselves kind of pushed us to put…
Meet the Maker – Jamyla of Oyin Handmade
This week in our ongoing Meet the Maker series, we’re thrilled to introduce you to Jamyla of Oyin Handmade. LBC: What inspired you to take the leap as an entrepreneur? Jamyla: I was initially inspired to the field by personal need — I was looking for a product that didn’t as yet exist in the…