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When invitations to collaborate with social media influencers fly into your inbox, it’s often an uphill battle to determine whether working with influencers is worth it. Influencer campaigns are an opportunity to expand brand awareness, drive sales, and build credibility. But ill-designed influencer collaborations have the potential to fall flat and burn money faster than…
I recently launched a new blog series, introducing you to some of the brands I have the honor of working alongside in the Think Tank, my mastermind for product-based brands. This community of savvy action takers inspires me every day, and I’m hoping that by sharing a peek inside their entrepreneurial journeys, they’ll add a bit…
While I don’t have a crystal ball, I do have 18 years invested in the entrepreneurial trenches. I’ve seen trends come and go, economies swell and constrain, and marketplaces both emerge and fade. While this is my first pandemic (a Girl Scout badge I’d rather none of us earn), I’ve been drawing on that experience…
Instagram may be the golden child of social media among artisan brands, but Pinterest holds some serious firepower. In fact, 83% of weekly Pinners have made a purchase based on content they discovered from brands on Pinterest. With 400 million monthly users, Pinterest is worth more than a passing thought. I recommend that every artisan…
It’s a post-Covid-19 world, and we are outlining 10 Ways Retail Could Change After the Pandemic. Remember when we could eat dinner in an elegant restaurant with an attentive waiter dutifully refilling our wine glasses when we got down to the last sip? Or when we gathered in stadiums for baseball games and gymnasiums for…