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When invitations to collaborate with social media influencers fly into your inbox, it’s often an uphill battle to determine whether working with influencers is worth it. Influencer campaigns are an opportunity to expand brand awareness, drive sales, and build credibility. But ill-designed influencer collaborations have the potential to fall flat and burn money faster than…
There’s a special kind of sinking feeling that happens in the pit of your stomach when you realize that you’ll soon be changing your brand name. It’s hard to describe, but you’ll never forget it once you’ve felt it! This heady mix of fear, anxiety, and overwhelm can be temporarily crippling. You might realize you…
Having been raised in the South, my mother taught me never to speak of three things in polite company: money, religion, and politics. I’m about to break that rule in spectacular fashion as we explore whether or not brands should take a political stance- y’all pray for my mama! The week that gave us both…
In 2016, I wrote a blog exploring whether or not selling on Amazon was worth it. At the time, Amazon Handmade was in its infancy, and artisans were buzzing with optimism and excitement. I proffered my opinion in the “Amazon Handmade versus Etsy” debate. And holy smokes did the internet have an opinion! LOTS of…
Unboxing experiences are all the rage these days- and they’re one of my favorite things to help makers and product designers develop through Brick House Branding. The “unboxing” experience is the process of a customer opening and unpacking a delivery from your company. And it’s a rich opportunity to cultivate brand loyalty. However, is it…