Category Archives: Brand Development

designing an eco-friendly unboxing experience

How to Design an Eco-friendly Unboxing Experience

Lela Barker

Unboxing experiences are all the rage these days- and they’re one of my favorite things to help makers and product designers develop through Brick House Branding. The “unboxing” experience is the process of a customer opening and unpacking a delivery from your company. And it’s a rich opportunity to cultivate brand loyalty. However, is it…

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86 & Norman BHB Case Study

BHB Case Study: Cheryl Williams of 86 & Norman

Chloe Tate

There are some interesting trends and patterns in the world of brand development and the experience of coaching hundreds of product-based brands through the process has laid those bare for Team Lucky Break. Cheryl of 86 & Norman was battling several of the more common beliefs about branding, namely… If you’ve named the company, then…

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