Category Archives: Brand Development

86 & Norman BHB Case Study

BHB Case Study: Cheryl Williams of 86 & Norman

Chloe Tate

There are some interesting trends and patterns in the world of brand development and the experience of coaching hundreds of product-based brands through the process has laid those bare for Team Lucky Break. Cheryl of 86 & Norman was battling several of the more common beliefs about branding, namely… If you’ve named the company, then…

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