I recently launched a new blog series, introducing you to some of the brands I have the honor of working alongside in the Think Tank, my mastermind for product-based brands. This community of savvy action takers inspires me every day, and I’m hoping that by sharing a peek inside their entrepreneurial journeys, they’ll add a bit…
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How Brands Can Prepare for Holiday 2020
While I don’t have a crystal ball, I do have 18 years invested in the entrepreneurial trenches. I’ve seen trends come and go, economies swell and constrain, and marketplaces both emerge and fade. While this is my first pandemic (a Girl Scout badge I’d rather none of us earn), I’ve been drawing on that experience…
How to Use Pinterest for Artisan Brands
Instagram may be the golden child of social media among artisan brands, but Pinterest holds some serious firepower. In fact, 83% of weekly Pinners have made a purchase based on content they discovered from brands on Pinterest. With 400 million monthly users, Pinterest is worth more than a passing thought. I recommend that every artisan…
Member Spotlight: Kathy Fraser of Milked
I’m excited to launch a new blog series, introducing you to some of the brands I have the honor of working alongside in the Think Tank, my mastermind for product-based brands. This community of savvy action takers inspires me every day, and I’m hoping that by sharing a peek inside their entrepreneurial journeys, they’ll add…
Starting a Product Subscription Box
THE BENEFITS OF STARTING A PRODUCT SUBSCRIPTION BOX Subscription models have significantly changed the face of e-commerce over the past few years. Every time you turn around, there’s a freshly published study or a seasoned marketing strategist singing the praises of product subscriptions. But is all that buzz warranted? Peel back the curtain, and you’ll…