Category Archives: Uncategorized

A Note to Our Business Community

Lela Barker

SPEAKING UP FOR JUSTICE AS LEADERS + BUSINESS OWNERS While racial justice has been smoldering for years, the reality of our current situation has suddenly rocketed into the psyche of many Americans. Much of the last month’s screen time in America was dedicated to videos showing the use of unjustified force against black bodies, resulting…

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Category: Uncategorized

boost sales during covid-19

STRATEGIES FOR BOOSTING DIRECT-TO-CONSUMER SALES DURING COVID-19

Lela Barker

Though brick +mortar shops are ghost towns right now, online shopping is surging amidst the economic uncertainty. And while jigsaw puzzle companies, natural home cleaning brands, and anyone making hand sanitizer is seeing the lion’s share of the uptick, all brands stand to benefit- if we play our cards right. We’ve rounded up six strategies…

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