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The Coronavirus is having a serious and swift impact on small businesses. We’re the businesses that are most susceptible to market changes and this is exactly why we need to get management consulting services before it is too late. No one imagined that the American economy would grind to a halt in the span of…
There’s a special kind of sinking feeling that happens in the pit of your stomach when you realize that you’ll soon be changing your brand name. It’s hard to describe, but you’ll never forget it once you’ve felt it! This heady mix of fear, anxiety, and overwhelm can be temporarily crippling. You might realize you…
In 2016, I wrote a blog exploring whether or not selling on Amazon was worth it. At the time, Amazon Handmade was in its infancy, and artisans were buzzing with optimism and excitement. I proffered my opinion in the “Amazon Handmade versus Etsy” debate. And holy smokes did the internet have an opinion! LOTS of…
As we wind things down at the end of each year, I always reserve some time to reflect upon the collective client wins from the Lucky Break community. I’m always astounded by the progress I see when I zoom out and look at the big picture, and 2019 gave us lots to celebrate! Over the…
Unboxing experiences are all the rage these days- and they’re one of my favorite things to help makers and product designers develop through Brick House Branding. The “unboxing” experience is the process of a customer opening and unpacking a delivery from your company. And it’s a rich opportunity to cultivate brand loyalty. However, is it…