Tag Archives: sales

boost sales during covid-19

STRATEGIES FOR BOOSTING DIRECT-TO-CONSUMER SALES DURING COVID-19

Lela Barker

Though brick +mortar shops are ghost towns right now, online shopping is surging amidst the economic uncertainty. And while jigsaw puzzle companies, natural home cleaning brands, and anyone making hand sanitizer is seeing the lion’s share of the uptick, all brands stand to benefit- if we play our cards right. We’ve rounded up six strategies…

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YOU AREN’T TARGET: A BETTER WAY TO MANAGE BLACK FRIDAY/ CYBER MONDAY PROMOTIONS

Lela Barker

I know, I know. It seems like the entire world is hosting sales of epic proportions for Black Friday and Cyber Monday. This is the season when the whole world loses its damn mind, slashing prices to the bone in an attempt to garner attention. While that may be a wise strategy for Best Buy…

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Ready to know your monthly numbers? Here’s how I know mine.

Melissa Wert

  As a maker, I’m keenly aware that the love of making can often outshine the love of business-ing. But, if you want to succeed in this ultra-competitive handmade industry, then you have to make time to give the business side of your business attention, too. Knowing your monthly numbers is key to understanding the…

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The Difference Between a Distributor and a Sales Rep

Lela Barker

  I often see two concepts confused with one another + I thought it might be helpful to explore these two avenues of getting your product out into the world on a larger scale. Are you game? Hope so!   Distributors are companies that purchase products + house them temporarily in their own facilities, before…

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