Tag Archives: Retail Sales

YOU AREN’T TARGET: A BETTER WAY TO MANAGE BLACK FRIDAY/ CYBER MONDAY PROMOTIONS

Lela Barker

I know, I know. It seems like the entire world is hosting sales of epic proportions for Black Friday and Cyber Monday. This is the season when the whole world loses its damn mind, slashing prices to the bone in an attempt to garner attention. While that may be a wise strategy for Best Buy…

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The Difference Between a Distributor and a Sales Rep

Lela Barker

  I often see two concepts confused with one another + I thought it might be helpful to explore these two avenues of getting your product out into the world on a larger scale. Are you game? Hope so!   Distributors are companies that purchase products + house them temporarily in their own facilities, before…

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Are You in the Midst of a Summer Sales Slump?

Lela Barker

  I’ve heard some rumblings of late that summer sales are a bit less than stellar for many makers.  If it’s any consolation, summer sales are always painfully slow at Bella Lucce (my beauty brand). In fact, they’ve been consistently sluggish each of the 11 summers I’ve been in business. While these dips can prove…

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