I’ve heard some rumblings of late that summer sales are a bit less than stellar for many makers. If it’s any consolation, summer sales are always painfully slow at Bella Lucce (my beauty brand). In fact, they’ve been consistently sluggish each of the 11 summers I’ve been in business. While these dips can prove…
Tag Archives: Boost Sale
The Secret + Powerful Language of Color
Color is essential to our perception. It can effect our mood, the clothes we wear and the things we eat. It can evoke pleasant or awful memories, make us more or less desirable and – yes, can even influence how we spend money. Studies from web analytics firm, Kissmetrics, report that a whopping 85% of shoppers…