Welcome to part 1 of the secret language of color series! I hope last week’s introduction has you meditating about your brand’s color palette and the messages they’re sending. If you missed that, we invite you to catch up on what’s happening here. Color is so influential on our behaviors that there’s actually a science behind…
Tag Archives: Color Palette
The Secret + Powerful Language of Color
Color is essential to our perception. It can effect our mood, the clothes we wear and the things we eat. It can evoke pleasant or awful memories, make us more or less desirable and – yes, can even influence how we spend money. Studies from web analytics firm, Kissmetrics, report that a whopping 85% of shoppers…