In Part 2 of today’s installment of our color series, we’re diving into color associations and how we can leverage color to influence buying decisions and help send the right messages to our customers. If you missed Part 1 of this series, Demystifying Color Theory, we welcome you to catch up here. So…
Tag Archives: Palette
The Secret Language of Color Part 1: Building Powerful Color Palettes
Welcome to part 1 of the secret language of color series! I hope last week’s introduction has you meditating about your brand’s color palette and the messages they’re sending. If you missed that, we invite you to catch up on what’s happening here. Color is so influential on our behaviors that there’s actually a science behind…