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Are you wondering what happens to my Brick House Branding alumni post-graduation? What they do with the momentum and new-found knowledge? Curious about where they take their businesses in the year following all that hard work? I’m back with another installment in my “Where Are They Now?” series and I’m doing-cartwheels-excited to show you the serious waves my BHB…
As a creative brand, how can you “outwit, outlast and outplay” when you don’t even know who your competitors actually are? But that’s the situation in which so many makers find themselves. We only have a vague idea of who our competition truly is, which means that we’re limited in our ability to explore under-served…
I’ve been working one-on-one with several creative brands of late, each of whom is in the early stages of a rebrand. And I’ve noticed a pattern among them: they’ve tagged in a professional graphic designer (a deliciously smart move) but they believe that since they have that designer in their corner, they’ve covered all their…
We recently finished up a fun little project here at Lucky Break + I wanted to share it with you, too. It’s so important that we, as entrepreneurs, put ourselves “out there.” That effort can take many incarnations: engaging on social media, appearing at retail shows + wholesale trade shows, reaching out to PR…
Many of us have been thinking about the process of branding all wrong. We think our logo, color palette and font selection is what defines our brand. We mistakenly believe that the visual aesthetics that we’ve carefully constructed to represent us are what sets us apart in the marketplace. And while that’s certainly…