Many of us have been thinking about the process of branding all wrong. We think our logo, color palette and font selection is what defines our brand. We mistakenly believe that the visual aesthetics that we’ve carefully constructed to represent us are what sets us apart in the marketplace. And while that’s certainly…
Tag Archives: Visual Identity
A Tour of the New Site + a Lesson on Listening to Your Customers
A few days ago, I announced the relaunch of the new Lucky Break Consulting website, and you seem to love it as much as we do. Hooray! Thanks for the calls, texts, emails, tweets, and blog comments. Waking up to an inbox full of kudos feels great, and I appreciate the support you’ve shown the…
Today’s The Day That Our Outside Matches Our Inside…
Seven loooong months in the making, a brand new Lucky Break was born today! I’m thoroughly exhausted, but so incredibly proud of this rebrand, this new site, and the thousands (!) of hours that it took to bring it to life. I hope you’ll grab a floor pillow, slip into your jammies and make yourself right…
Bootstrap Branding + Building a Brand Board: Part 2
Welcome to Part 2 of of the Bootstrap Branding series. If you missed part one of this series, we welcome you to catch up on it here and download our complimentary Big Book of Branding Resources – it’s an awesome resource not to be missed! Today we’re focusing on the visual identity of your brand. Your…