Tag Archives: lbu

Where Are They Now? Aubrey Miller of REDBUDSUDS

Melissa Wert

Are you wondering what happens to my LBU or BHB alumni post-graduation? What they do with the momentum + new-found knowledge? Curious about where they take their businesses in the year following all that hard work? This week we’re continuing a new series in which we’re catching up with graduates who are truly “leveling up” their creative…

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Yay or nay? Offering exclusive products to a wholesale account

Melissa Wert

As part of a retailer buyer’s job to scout fresh merchandise, they’re always on the prowl to discover the latest and greatest… and preferably, an exclusive.   Exclusive products are those which are offered to a specific retail accounts, with an agreement that they won’t be offered to other retailers. In this way, a shop…

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Four Questions to Ask Yourself Before Pitching to a Retailer

Melissa Wert

As a business consultant for artisan brands, I spend a significant amount of time building strategy into the wholesale programs of makers and product designers. And a good portion of that time is invested helping makers determine which opportunities are best suited to them… and “Monday morning quarterbacking” deals and collaborations that aren’t serving them…

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The Problem With Wholesale Contracts

Melissa Wert

Raise your right hand and repeat after me, please: I don’t need a wholesale contract.   Contrary to what you might have heard in Facebook groups or read on a business forum, wholesale contracts are tragically 2009. And I want to put the idea to bed once and for all. There’s a better way to…

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