Many of us have been thinking about the process of branding all wrong. We think our logo, color palette and font selection is what defines our brand. We mistakenly believe that the visual aesthetics that we’ve carefully constructed to represent us are what sets us apart in the marketplace. And while that’s certainly…
Tag Archives: lbu
Meet the Maker – Lynn Elko of Emma’s Friends Soaps & Lotions
This week in our ongoing Meet the Maker series, we’re getting to know Lynn, the woman, mother, and big hearted entrepreneur behind the brand Emma’s Friends Soaps & Lotions. This is a brand that is near and dear to our heart and we absolutely adore what Lynn is working towards, and working for. LBC: What…
Meet the Maker – April of Everything Little Miss
This week in our ongoing Meet the Maker series, we’re getting to know April May, the designer and business maven behind the bright and fun stationery and gift line Everything Little Miss. LBC: What inspired you to take the leap as an entrepreneur? April: When I was laid off in January of 2009, I suddenly had a lot of time…
There’s an exciting new way to enjoy LBU!
Have you met my beloved LBU? It’s a pretty amazing program for makers of all stripes, designed to infuse emerging creative brands with savvy business strategy. It’s my pride and joy and I’ve invested more than 3,000 hours into making it the go-to how-to-wholesale program. I’ve had the great pleasure of graduating more than 120…
Catching up with LBU Alumni: Tamara Lewis of Zandra Beauty
Another week brings another opportunity to catch up with an LBU alum and I’m particularly excited to show off the hard work that’s been happening behind-the-scenes at the handmade bath and beauty line Zandra Beauty! Tamara Lewis is guiding her daughter Zandra as she learns the entrepreneurial ropes. This spitfire of a young lady…