When I first started my business, I was a severely resource-constrained single mother, which is a gentle way of communicating to you that I was horrifically broke. Launching a brand is an expensive endeavor, and I often hear from my clients that they’re feeling the financial squeeze that frequently becomes the hallmark of the…
Tag Archives: Logo
It’s Time for a “Come to Jesus” Meeting About Your Branding
You’ve likely heard the expression that “beauty isn’t skin deep,” yes? It’s meant to convey that what we value about an individual is deeper than superficial beauty. I believe that’s true not just for people, but for brands, too. Through my work with makers and product designers, I’m introduced to new product-based brands…
The Birth of a Logo (and how I almost drove my designer crazy)
This blog is part of an ongoing peek inside the process of rebranding Lucky Break Consulting. You’re invited to catch part 1, which explores how I learned to really listen to my customers and develop a website built especially for them. Part 2 details how to use Pinterest to create brand mood and inspiration boards.…
Bootstrap Branding + Building a Brand Board: Part 2
Welcome to Part 2 of of the Bootstrap Branding series. If you missed part one of this series, we welcome you to catch up on it here and download our complimentary Big Book of Branding Resources – it’s an awesome resource not to be missed! Today we’re focusing on the visual identity of your brand. Your…