Tag Archives: Brand Building

Prioritizing Where to Invest in Brand Development: Behind the Scenes with Hettie Joan

Melissa Wert

    This is a special treat, my friends. I’ve passed the blog baton to Shannon, Lucky Break’s Creative Director and the mastermind behind newly launched lifestyle brand Hettie Joan. I adore working alongside Shannon on Team LBC and I was especially excited to have a front row seat as she rolled up her sleeved…

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Lucky Break Isn’t Simply For Beauty Brands!

Lela Barker

Since Lucky Break launched in late 2012, I’ve had the great privilege of working with a few hundred creative brands from all around the word, from San Francisco to Brooklyn and Sydney to Hong Kong. I launched my first company, a globally-inspired spa brand, in 2003 so I earned my stripes in the bath +…

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