Since Lucky Break launched in late 2012, I’ve had the great privilege of working with a few hundred creative brands from all around the word, from San Francisco to Brooklyn and Sydney to Hong Kong. I launched my first company, a globally-inspired spa brand, in 2003 so I earned my stripes in the bath + body industry. I’ve slept, breathed and dreamed cosmetics for more than a decade; but, if there’s one thing I’ve learned in business, it’s that product-based brands have more in common than not, regardless of the specific category you’re operating in.
I sometimes hear from makers and creative entrepreneurs that they didn’t realize that I work with brands across the creative spectrum, but ’tis true! I’ve rolled up my sleeves and dug in deep on brand building with paper brands, jewelry designers, gourmet food makers and apparel designers down under. I’ve learned something from each + every one and that breadth of experience helps me serve all of the brands that I work with more effectively.
Check out a few dozen of my favorite brands, each of which I’ve been honored to guide through the mazes of wholesale strategy, product pricing, and brand building. These savvy makers have built gorgeous brands with soul and I’m tremendously proud of their hard work.
NIBBLES
BATH + BODY+ BEAUTY
STATIONERY + GIFT
JEWELRY + APPAREL
CERAMICS + HOUSEWARES
Lucky Break is the embodiment of everything I wish I had known when I founded my first company. It’s an opportunity to avoid the pitfalls, frustrations and resource drains that too often ambush the journey. It’s a chance to get things right the first time or reinvent what’s not working and build a brand with strong architecture at its core and a gorgeous vision to share with the world. I created these products and services because I’m intimately familiar with the kind of work you do, and I know how to make that work more efficient, less painful and heaps more rewarding.
How can I help you?
I loved the examples of non-beauty brands in your line sheets/order forms presentation! Such great people you’ve been able to work with 🙂
Thank you Lela for the shout-out. Working with you has been a game changer! Blessed, we are. XO