Can I be honest for a moment? There’s a lot of really mediocre branding out there. I’ve spent some time meditating on why that is and I think it boils down to two essential things: 1. Many of us sort of fell backwards into our business, which means we skipped some of the…
Tag Archives: Favorite Brands
Lucky Break Isn’t Simply For Beauty Brands!
Since Lucky Break launched in late 2012, I’ve had the great privilege of working with a few hundred creative brands from all around the word, from San Francisco to Brooklyn and Sydney to Hong Kong. I launched my first company, a globally-inspired spa brand, in 2003 so I earned my stripes in the bath +…