Tag Archives: ideal customer

Studying good branding? Start here…

Lela Barker

Can I be honest for a moment?   There’s a lot of really mediocre branding out there.    I’ve spent some time meditating on why that is and I think it boils down to two essential things:   1. Many of us sort of fell backwards into our business, which means we skipped some of the…

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How to Pitch to Shops Via Email (PLUS: My Free Sample Pitch Email Script)

Lela Barker

  One of our central focuses in my course LBU Live: Secrets to Wholesale Success class is the art of the pitch: knowing which shops to approach, understanding what they expect from you, and learning strategies for making your pitches more effective.  There’s a distinct art to pitching and my curriculum teaches makers how to woo…

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FREE WORKSHEET: Identifying Your Ideal Customer

Lela Barker

In a marketplace that’s flooded with choice, successful makers employ various techniques to rise above the noise. One of the most effective? Identifying their “ideal customer.” Your ideal customer is the customer you prefer to work with. It’s who you ultimately envision buying your product. It’s that customer who’s passed KYC verification through companies like…

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