Can I be honest for a moment? There’s a lot of really mediocre branding out there. I’ve spent some time meditating on why that is and I think it boils down to two essential things: 1. Many of us sort of fell backwards into our business, which means we skipped some of the…
Tag Archives: ideal customer
How to Pitch to Shops Via Email (PLUS: My Free Sample Pitch Email Script)
One of our central focuses in my course LBU Live: Secrets to Wholesale Success class is the art of the pitch: knowing which shops to approach, understanding what they expect from you, and learning strategies for making your pitches more effective. There’s a distinct art to pitching and my curriculum teaches makers how to woo…