Of all the things I’m asked, I hear one query far more frequently than most others: “Pray tell, how am I supposed to get shops to notice me + feature my work?” If I had a dollar for every time I was asked, I’d been sunning myself on a yacht in Ibiza while…
Tag Archives: Buyer
12 Ways A Line Sheet Can Build Your Business
For makers looking to crack the wholesale market, product presentation is everything. Whether you’d like to see your work in spas, shops, galleries or department stores, wholesale buyers are looking for smartly styled product presentations which answer all the essential questions about your body of work and how you do business. There are more than…
How to Pitch to Shops Via Email (PLUS: My Free Sample Pitch Email Script)
One of our central focuses in my course LBU Live: Secrets to Wholesale Success class is the art of the pitch: knowing which shops to approach, understanding what they expect from you, and learning strategies for making your pitches more effective. There’s a distinct art to pitching and my curriculum teaches makers how to woo…
Ten Ways to Keep Your Wholesale Accounts Happy
Let’s put on our shopkeeper hat. Being a “maker” is so firmly entrenched in our psyche that we often lose site of all the other angles. We’re so busy designing and creating and costing and promoting and paying that we often fail to take an objective look at the purchasing experience through the eyes…