You’ve likely heard the expression that “beauty isn’t skin deep,” yes? It’s meant to convey that what we value about an individual is deeper than superficial beauty. I believe that’s true not just for people, but for brands, too. Through my work with makers and product designers, I’m introduced to new product-based brands…
Tag Archives: Brand Differentiation
The Problem With “Handmade”
I realize that I might be marching myself in front of a firing squad by asserting that there’s an issue with the concept of “handmade” in an article designed to be shared amongst the handmade community. After all, I’m a handmade maker myself and I’ve built a nice little consulting business supporting other makers…