Tag Archives: Brand Owners

Don’t Even Contemplate A Branding Project Until You Read This…

Lela Barker

I’ve been working one-on-one with several creative brands of late, each of whom is in the early stages of a rebrand. And I’ve noticed a pattern among them: they’ve tagged in a professional graphic designer (a deliciously smart move) but they believe that since they have that designer in their corner, they’ve covered all their…

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