I’ve been working one-on-one with several creative brands of late, each of whom is in the early stages of a rebrand. And I’ve noticed a pattern among them: they’ve tagged in a professional graphic designer (a deliciously smart move) but they believe that since they have that designer in their corner, they’ve covered all their…
Tag Archives: Creative Branding
It’s Time for a “Come to Jesus” Moment…
Most of the makers that I work with come at their work from a creative perspective rather than from a business perspective. And that can be an intrinsically beautiful thing as you push the edge of your work and continue to innovate. But that approach can simultaneously hamstring a growing brand. The desire…
Cheater, Cheater, Pumpkin Eater! How to Handle Copyright Infringement
I’m a lucky girl: each month, I get to play with some of the coolest emerging creative brands on the planet in my LBU Alumni Coaching Community. It’s an eclectic mix of stationery, apothecary, apparel, and gift companies and we work together every single day to forge a network of support, answer questions and…
How to Build a Press Kit for Creative Brands
When I work with creative brands of all stripes, one of the brands assets I recommend they develop is a Press Kit. You’ve likely heard of them, but there’s a good bit of confusion surrounding them, what they’re meant to accomplish and how to design a press kit. My LBU Alumni Coaching Group has…
Managing Intellectual Property Without Losing Your Mind
Ladies… (and maybe a stray gent?): I am pleased to announce that my next Virtual Class will be ready-for-prime-time on Monday, December 17th. What subject will I be tackling this time? Imitation Isn’t the Sincerest Form of Flattery It’s a story that’s been repeated by entrepreneurs through time immemorial. Your web copy pops…